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All Journal Jurnal Kajian Bali Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Journal of Applied Sciences in Travel and Hospitality Journal of Applied Sciences in Travel and Hospitality

Made Ruki

Politeknik Negeri Bali

Author-ID : 2997046

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 12 Documents Claim Missing Document

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Articles

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Zero Dollar Tourist: Analisis Kritis Diskursus Segmen Pasar Wisatawan Tiongkok dalam Pariwisata Bali Gede Ginaya; Made Ruki; Ni Wayan Wahyu Astuti
Jurnal Kajian Bali (Journal of Bali Studies) Vol 9 No 1 (2019): WACANA KRITIS BUDAYA BALI
Publisher : Pusat Kajian Bali Universitas Udayana

As an icon of national tourism, Bali has become a world-top tourist destination. In 2018, Bali gained an award from Trip Advisor as the world’s best tourist destination. It has helped Bali to boost the number of foreign tourist arrival including Chinese. However, the increase visitor of Chinese tourist has caused a dilemma between the quantity and quality tourists as it is shown by the current issue of zero-dollar tour. This article critically analyses discourse on Chinese tourist market segment and its challenges to realise tourism sustainable in Bali. Data were obtained by observation and in-depth interviews with stakeholders and from literature review. Discourse of power/knowledge, deconstruction, and communicative action theories were applied eclectically to undertake this study. The results revealed that a space of discussion to find solution for the problem faced on the discourse of Chinese tourist market segment are needed as this could contribute to realise sustainable tourism development in Bali.

MICE MARKETING MIX ON PRIME PLAZA HOTEL SANUR I Wayan Agus Pradnya Setiawan; I Ketut Astawa; I Gusti Made Wendri; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.916 KB)

Customer satisfaction is the comparison between performances expected by the customer compared to actual performance in the field. When the actual performance is higher than the customer expectations then the customer feel satisfied and vice versa. In the case of service companies, customer satisfaction is one of the important factors in creating a good business climate. In this case, the researcher would like to research the marketing mix done at Prime Plaza Hotel Sanur to see how the performance comparison and the importance of marketing mix elements at Prime Plaza Hotel Sanur will be calculated using Importance Performance Analysis (IPA) method. From 16 indicators, on average everything has met the expectations of customers.

COMMUNITY-BASED TOURISM FOR NATURAL CONSERVATION IN POHSANTEN VILLAGE IN BALI Mihai Voda; I Wayan Jendra; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

This article discusses the role of tourism in conserving the natural environment in Pohsanten village, Jembrana regency, Bali province in Indonesia. It is developed based on review of publications, observation and direct participation during a community-based tourism (CBT) development and a trekking route development. The trekking to the waterfall is used as a main attraction by Pohsanten CBT. Mesehe waterfall trekking reinforces forest conservation as it is incorporated re-forestation; potentially creates additional work opportunities for locals, hence, a sustainable source of income; and tourism activities in the forest prevent illegal actions conducted in the forest that damage the environment. Thus, Mesehe waterfall trekking is an inclusive activity of conservation and business combined. It is expected that this article could enrich academic discourse on natural tourism and conservation, particularly involving CBT that use natural environment as attraction.

Analysis of Marketing Mix Strategies in Increasing Room Revenue on Grand Inna Kuta Bali Bibit Bintang Bithara; I Ketut Astawa; Nyoman Rajin Aryana; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.2038

This study discusses strategies in increasing revenue at Grand Inna Kuta with marketing mix. The purpose of this study was to analyze the strengths and weaknesses of the marketing strategies adopted by Grand Inna Kuta. The number of respondents used was 16 respondents, with a purposive sampling data collection technique. The method of primary data collection with a focus group discussion (FGD) method by involving several people from sales and marketing at Grand Inna Kuta. The analysis technique used is the SWOT analysis technique (Strengths, Weaknesses, Opportunities, and Threats). The results showed that 7 internal indicators that become strengths, and 4 internal indicators that become weaknesses. On the other hand, there are 3 external indicators that are opportunities, and there are 3 external indicators that threats. In the SWOT matrix analysis technique, there are 2 strategies were obtained to maximize strength and opportunity there are intensify the promotion to government market, and intensify the room packages based on the current season. Two strategies to maximize strengths to minimize threats which are adjust the room price to make it lower, and focus on the current target market. Two strategies to maximize opportunities by minimizing weaknesses which are rejuvenate or repair the room ambiance, and technology for paying method. Four strategies to minimize challenges and weaknesses contains of increase evaluating of the staff to work by giving rewards, train more about the skill quality for the staff, create support package, and make a promotion on airline.

PENERAPAN SISTEM GSA DAN KONVENSIONAL KANTOR DEPAN DALAM MEMBERIKAN LAYANAN BERKUALITAS PADA HOTEL BERBINTANG Made Ruki; Cokorde Istri Sri Widhari
Jurnal Bisnis dan Kewirausahaan Vol 12 No 2 Juli (2016): Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.373 KB)

Penelitian ini bertujuan untuk mengetahui perbedaan penerapan system GSA dan Konvensional Kantor Depan dalam memberikan layanan berkualitas. Penelitian ini dilakukan pada Hotel berbintang lima di kabupaten Badung. Penentuan pemilihan hotel berdasarkan atas pertimbangan bahwa sebagian hotel dalam operationalnya menerapkan sitem GSA (guest Service Agent) dan sebagian lagi menerapkan sistem konvensional. Hasil penelitian ini dapat dinyatakan bahwa hotel dengan system GSA dimana system tata kelola yang terkait dengan efesiensi kerja, yang mana satu posisi atau jabatan mengerjakan berbagai macam pekerjaan, sedangkan pada hotel yang meerapkan system konvensional dimana system kerja yang dilakukan oleh reception yang kecenderungannya melayani atau menangani pekerjaan yang lebih spesifik. Pada dasarnya ke dua sistem ini tidak menunjukkan perbedaan dalam memberikan layanan berkualitas kepada tamu hanya saja pada proses penanganan tamu berbeda dimana system GSA tersentral dalam satu posisi atau jabatan sedangkan system konvensional tetap terpisah dan dikerjakan oleh beberapa bagian.

TOURISM TRANING CENTRE POLITEKNIK NEGERI BALI (TTC-PNB) Ni Nyoman Triyuni; Made Ruki; Cokorde Istri Sri Widari
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 3 No 1 (2017): Nopember 2017
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.62 KB)

Tujuan TTC-PNB adalah untuk: (1) mengomersialkan dan menyebarkan hasil penelitian dan / atau karya dosen sebagai sumber pendanaan untuk pengembangan kelembagaan; (2) memanfaatkan waktu luang dosen, memaksimalkan pemanfaatan laboratorium dan ruang kelas yang memiliki idle capacity; (3) membantu siswa yang ingin menerima pelatihan di bidang lain selain kompetensi yang diberikan pada ceramah; (4) dan membantu masyarakat umum yang tidak ingin kuliah terlalu lama. Metode pelaksanaannya mulai dari persiapan, penyusunan kurikulum, SOP dan Modul Pelatihan sebanyak 30 buah. Kegiatan ini mengahasilkan 23 jenis pelatihan di bidang pariwisata yang berupa short course 3 dan 6 bulan, basic level (1 tahun). Pelatihan ini didukung dengan Â 32 ruang kelas dengan kapasitas 28 orang per kelas, PEACE Tours and Travel Laboratory, Laboratorium Hotel 22 kamar, laboratorium bar, laboratorium restoran, laboratorium dapur, Laundry Lab., Laboratorium MICE (Meeting, Incentive, Convention and Exhibition), Laboratorium Bahasa, Â ruang kantor, dan admnistrasi.

PARIWISATA ALTERNATIF MENDUKUNG PROGRAM PEMBANGUNAN BERKELANJUTAN DAN EKONOMI KERAKYATAN Made Ruki
Soshum: Jurnal Sosial dan Humaniora Vol 3 No 3 (2013): Nopember 2013
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.128 KB)

This paper analyzes the role of tourism in supporting sustainable development, and economic empowerment. So far tourism has greatly contributed to the economic growth and employment, but it also worries because the negative impact caused is very complex, both in terms of social, cultural, economic, and natural resources and the environment. It is a paradox in the lives of mankind today especially associated with the current development paradigm, namely sustainable development that was declared by the United Nations through the Rio Summit, 1992, which aimed to conserve natural resources and the environment. To answer that, then it is pushed to streamline the model of tourism known as alternative tourism. How can the alternative tourism support sustainable development programs? That is what will be further discussed through this paper, and how it can empower a community economic development. This post data is collected from various sources of literature and other reliable sources on the internet, then analyzed and compiled into a complete text.

AUTOMATED HOTEL CHECK-IN SERTA DAMPAKNYA PADA TENAGA KERJA LOKAL Ni Gusti Nyoman Suci Murni; Made Ruki; I.A. Kade Werdika Damayanti
Soshum: Jurnal Sosial dan Humaniora Vol 7 No 2 (2017): July 2017
Publisher : Politeknik Negeri Bali

The tourism sector is one of the most heavily influenced sectors of information technology. Hotels that are a component of tourism cannot be separated from these influences, especially in information services, room reservations, check-in / check-out service, and other services. With the sophistication of information technology, everyone can access any information, from anywhere; at a very cheap price even every country provides free facilities for that purpose. This study uses qualitative methods where the data source obtained by looking for some libraries related to self check-in. The results show that there are some differences that applied between the check-in manual and self check-in, and the impact caused by the application of self check-in. The positive impact of self check-in are speeding up the check-in process, saving payrolls, simplifying services, simplifying reporting, and saving time. While the negative impacts such as reducing employment in developing countries, reducing social communication / human touch, reducing the understanding of cross cultural understanding, allowing the occurrence of crime (cyber crime) as well as very expensive initial cost.

Digital marketing strategy through mobile application to increase room sales At Ibis Styles Bali Legian Hotel I Gusti Ayu Suci Nurtirtawaty; Ni Gst Nym Suci Murni; Ni Ketut Bagiastuti; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

This study aims to identify the market segment of Ibis Styles Bali Legian Hotel and to find out the digital marketing strategy through the mobile application in increasing room sales. This study used descriptive qualitative research methods and used primary data through interviews, observations, documentation and questionnaires. The results showed that the market segments at Ibis Styles Bali Legian were mostly FIT (Free Independence Travelers) from the Distribution and inbound segments, and the majority of tourists from Australia. The digital marketing strategy through the mobile application in increasing room sales were through promotion of products and services for brand awareness, strengthening online reputation and traffic growth, through social media, online banners on the landing page, optimization of SEO, SEM and keywords to facilitate searches/browses, collaborate with influencers and travel bloggers as well as provide extra benefits in transactions made through mobile applications. With this strategy, impacting the reservations via mobile applications is dominating the market segment by 85% of the total market and increase the sales from year to year.

Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali Desi Andriany; Ni Gst Nym Suci Murni; I Ketut Budarma; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.31-37

This research aims to analyse digital marketing to be implemented to increase Russian customer and to design which model of digital marketing to able to increase Russian customer at The Apurva Kempinski Bali. Data collection done by observative participation, interview and focus group discussion with 15 respondents whom meets competence criteria of digital marketing and tourism industry. The research conducted by qualitative analysis data by Miles and Huberman Technique, supported by Nvivo 12 Pro software. The research result shows that The Apurva Kempinski Bali meets criteria of Resource Base View and 7P Marketing Mix, it showcases at the hotel has competitive advantage. This research finds hybrid model Candi Crandra Sangkala that combined with RACE model by Dave Chaffey and Spectacular Journey Compass as customer engagement reference at The Apurva Kempinski Bali.

Co-Authors Bibit Bintang Bithara Cokorde Istri Sri Widari Cokorde Istri Sri Widhari Desi Andriany Gede Ginaya I Gusti Ayu Suci Nurtirtawaty I Gusti Made Wendri I Ketut Astawa I Ketut Budarma I Wayan Agus Pradnya Setiawan I Wayan Jendra I.A. Kade Werdika Damayanti Mihai Voda Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gusti Nyoman Suci Murni Ni Ketut Bagiastuti Ni Nyoman Triyuni Ni Wayan Wahyu Astuti Nyoman Rajin Aryana

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