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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Suhartini Karim
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering

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ANALISIS DISKRIMINAN TERHADAP PEMBELIAN TAK TERENCANA PADA RITEL MODERN YANG DILAKUKAN MAHASISWA (Studi Kasus Pada Carrefour Dan Hypermart Palembang) Suhartini Karim; Aslamia Rosa
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3276

Abstract

ABSTRACT This research was held to reveal whether Impulsive Buying at Carrefour and Hypermart in Palembang are different or not, and whether there are any different influence to Impulsive Buying by among variables merchandise, price, promotion and retail atmosphere. The research was conducted in Carrefour in Palembang Square and Hypermart in Palembang Square Extension, where both these modern retails are located on two adjacent buildings. The calculation results indicate that discriminant Impulsive Buying in both the retail is not different. Also merchandise, pricing, promotions and atmosphere influence Impulsif Buying in both the retail is not different. Keywords : Discriminant Analysis, Impulsive Buying, Merchandise, Price, Promotion, Retail Atmosphere
Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan Hera Febria Mavilinda; Nyimas Dewi Murnila Saputri; Suhartini Karim; Lina Dameria Siregar; Yulia Hamdaini Putri; Fida Muthia; Cean Maria Bella
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1461

Abstract

This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion, and direct practice of using media in making logos. In addition, participants were also directed to use social media to brand their products. The results of the community service activity showed that some participants understood the branding material and could use the Canva application to make their product logos, which will be used in packaging or distributed through social media. Successful branding will build a positive image for consumers, ultimately increasing consumer interest in the product.
Co-Authors Aslamia Rosa Cean Maria Bella Fida Muthia Hera Febria Mavilinda Lina Dameria Siregar Nyimas Dewi Murnila Saputri Yulia Hamdaini Putri