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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Nyimas Dewi Murnila Saputri
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering

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Faktor Demografi dan Pengaruhnya Terhadap Toleransi Risiko Finansial Fida Muthia; Nyimas Dewi Murnila Saputri; Sri Andaiyani
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.18068

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh demografi, seperti jenis kelamin, usia dan pendidikan terhadap toleransi risiko keuangan. Sampel penelitian ini terdiri dari 133 pekerja berusia antara 25 tahun hingga 65 tahun. Pengumpulan data dilakukan melalui kuesioner yang dibagikan secara online. Hasil penelitian menunjukkan bahwa jenis kelamin, usia dan pendidikan berpengaruh signifikan terhadap toleransi risiko keuangan dimana laki-laki memiliki toleransi risiko yang lebih tinggi dibandingkan dengan perempuan. Baik usia dan pendidikan memiliki hubungan negatif dengan toleransi risiko. Temuan penelitian ini dapat digunakan oleh pengambil keputusan terkait dengan pembentukan produk keuangan baru.
Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan Hera Febria Mavilinda; Nyimas Dewi Murnila Saputri; Suhartini Karim; Lina Dameria Siregar; Yulia Hamdaini Putri; Fida Muthia; Cean Maria Bella
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1461

Abstract

This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion, and direct practice of using media in making logos. In addition, participants were also directed to use social media to brand their products. The results of the community service activity showed that some participants understood the branding material and could use the Canva application to make their product logos, which will be used in packaging or distributed through social media. Successful branding will build a positive image for consumers, ultimately increasing consumer interest in the product.
Co-Authors Cean Maria Bella Fida Muthia Fida Muthia Hera Febria Mavilinda Lina Dameria Siregar Sri Andaiyani Suhartini Karim Yulia Hamdaini Putri