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Wachjuni
Universitas Kuningan
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Sosialisasi Digital Marketing Produk Pertanian di Desa Muncangela Kecamatan Cipicung Kabupaten Kuningan Nurul Siti Jahidah; Januar H Mahsyar; - Wachjuni
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2023): Mei 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v6i2.1127

Abstract

Lemahnya posisi tawar menawar (bargaining position) yang dimiliki oleh petani merupakan salah satu masalah yang sering dihadapi petani di Desa Muncangela, Kecamatan Cipicung, Kabupaten Kuningan. Terbatasnya pemasaran beras sebagai komoditas utama, berdampak pada masih rendahnya tingkat kesejahteraan petani. Dalam rangka meningkatkan kesejahteraan petani, maka alternatif pemasaran yang dapat dilakukan yaitu dengan menerapkan pemasaran secara online (digital marketing). Kegiatan pengabdian masyarakat ini menggunakan metode ceramah dan diskusi. Tahapan pelaksanaan yang dilakukan diantaranya persiapan, sosialisasi dan evaluasi. Sosialisasi yang dilakukan yaitu focus group discussion (FGD) dan pemaparan mengenai pemasaran online. Selama kegiatan pengabdian berlangsung, terlihat petani yang antusias terhadap materi yang disampaikan. Kegiatan ini meningkatkan pemahaman dan antusiasme petani terhadap pemasaran beras secara online baik melalui media sosial ataupun marketplace. 
UMKM berbasis teknologi desa kertawinangun Kecamatan Cidahu Kabupaten Kuningan Wachjuni Wachjuni; Januar Habibi Masyar; Winda Oktaviani
Abdimas Siliwangi Vol 6, No 2 (2023): Juni 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i2.14597

Abstract

KertawinangunVillageisadevelopingvillagewhosemainrawmaterialsarericeandcassava.KertawinangunVillageisfamousasthecenterofKuningancuisinesuchasgemblong,variouschips,cirengandregginang.However,althoughthisisthecenterofKuninganspecialties,manyothervillagesinKuninganprovinceproducethesameKuninganspecialties,sothemarketdemandtendstodecreaseratherthanincreasefromtimetotime.NotethatthereisTheresultsofaninitialsurveyconductedshowedthatthedeclinethatoccurredwascausedbyanumberoffactors,includinghisMSMEswhowerenotusingtechnologyasamarketingmedium.Asaresult,thetargetmarketisstilllimited.Theproductpackagingisstillverysimple,sotheproductiseasytodamage,andtherearefewproductvariations.ThemethodologyforimplementingthiscommunityserviceistheParticipatoryRuralAppraisal(PRA)approach.Thefirsttrainingexerciseistheuseoftechnologyformarketingactivities.Asaresult,hisMSMEsinsomevillagesselltheirproductstoe-commerceshoppers.ThesecondtrainingisProductInnovationTraining.Theresultismoreappealingpackagingdesignandarangeofnewflavors.  KertawinangunVillageisadevelopingvillagewhosemainrawmaterialsarericeandcassava.KertawinangunVillageisfamousasthecenterofKuningancuisinesuchasgemblong,variouschips,cirengandregginang.However,althoughthisisthecenterofKuninganspecialties,manyothervillagesinKuninganprovinceproducethesameKuninganspecialties,sothemarketdemandtendstodecreaseratherthanincreasefromtimetotime.NotethatthereisTheresultsofaninitialsurveyconductedshowedthatthedeclinethatoccurredwascausedbyanumberoffactors,includinghisMSMEswhowerenotusingtechnologyasamarketingmedium.Asaresult,thetargetmarketisstilllimited.Theproductpackagingisstillverysimple,sotheproductiseasytodamage,andtherearefewproductvariations.ThemethodologyforimplementingthiscommunityserviceistheParticipatoryRuralAppraisal(PRA)approach.Thefirsttrainingexerciseistheuseoftechnologyformarketingactivities.Asaresult,hisMSMEsinsomevillagesselltheirproductstoe-commerceshoppers.ThesecondtrainingisProductInnovationTraining.Theresultismoreappealingpackagingdesignandarangeofnewflavors.
MENINGKATKAN SKALA BISNIS UMKM TAPE KETAN DESA TARIKOLOT MELALUI PENDEKATAN DIGITAL MARKETING Winda Oktaviani; wachjuni wachjuni; Januar Habibi Mahsyar
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.2634

Abstract

Penurunan tingkat infeksi Covid-19 mulai membangkitkan kembali geliat usaha UMKM. Setelah selama dua tahun mengalami penurunan penjualan produk industri rumahan tape ketan mulai kembali diminati sebagai oleh-oleh khas Cibeureum Kabupaten Kuningan. Ketika pandemi melanda banyak pengusaha mengalihkan usahanya dengan jual beli online tetapi tidak dengan pengusaha tape ketan ini. Meski hampir seluruhnya pengusaha tape ketan ini memiliki social media tapi tidak dimanfaatkan untuk kegiatan bisnis. Mereka mengandalkan penjualan dari toko oleh-oleh dan pedagang eceran serta Rumah Makan. Pengabdian ini dilakukan di Desa Tarikolot Kecamatan Cibeureum Kaupaten Kuningan bertujuan untuk memberikan pengetahuan melalui seminar, pelatihan dan pendampingan digital marketing dalam mendukung kegiatan dan peningkatan skala bisnis. Metode yang digunakan dalam pengabdian ini adalah Partisipatori Rural Appraisal (PRA). Hasil dari kegiatan PkM ini menunjukkan adanya antusiasme yang tinggi dari peserta sebanyak 22 pelaku UMKM tape Ketan, sebagian besar pelaku UMKM tape ketan memanfaatkan digital marketing pada marketplace dan media sosial untuk memasarkan produk mereka. Dengan demikian, digital marketing dapat menjadi pilihan dalam meningkatkan skala bisnis
Customer Ratings in the Shopee Marketplace Using Consumer Trust as an Intermediate Variable and Their Influence on Purchase Decisions Febby Herlambang; wachjuni wachjuni; Wely Hadi Gunawan
Indonesian Journal Of Business And Economics Vol 6, No 1 (2023)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v6i1.8372

Abstract

This research aimed to examine the influence of customer reviews and ratings on purchase decisions through consumer trust. The population in this study was the West Java society who have used or made purchases on the Shopee marketplace, with a sample size of 180 respondents selected using probability sampling technique. The study utilized 18 statement indicators on a scale of 1-10. Sampling and analysis of the results were conducted using the Structural Equation Modeling (SEM) method with AMOS version 23, which was employed to test the direct influence of customer reviews and ratings on purchase decisions through consumer trust as an intervening variable. The research instrument consisted of a physical questionnaire containing statements and was distributed directly to the respondents. The findings from the tested hypotheses concluded that (1) customer reviews have a positive and significant influence on consumer trust, (2) ratings have a positive and significant influence on consumer trust, (3) customer reviews have a positive and significant influence on purchase decisions, (4) ratings do not influence on purchase decisions, (5) consumer trust has a positive and significant influence on purchase decisions, (6) customer trust partially mediated the influence of customer reviews on purchasing decisions, and (7) customer trust fully mediated the influence of ratings on purchasing decisions.
The Effect of Customer Engagement on Customer Loyalty Through Customer Satisfaction at Shopee Hilda Fauziyah; Iskandar Iskandar; Wachjuni Wachjuni
Indonesian Journal Of Business And Economics Vol 6, No 1 (2023)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v6i1.8366

Abstract

This study aims to determine whether Customer Satisfaction (Z) completely mediates or partially mediates the relationship between Customer Engagement (X) and Customer Loyalty (Y). The research problem addressed the lack of loyalty towards the Shopee marketplace, as preliminary survey results indicated obstacles such as difficulties in returning products and funds, inability to choose preferred shipping services, and negative experiences that deterred revisiting the Shopee website. The sample for this study consisted of students in Kuningan Regency. The author employed the survey method and distributed questionnaires through Google Forms to 140 respondents. Data collection was conducted using questionnaires, and the measurement used an interval scale. The data obtained were analyzed used the mediation regression analysis method, which involved testing simple regression analysis and multiple regression analysis to determine whether Customer Satisfaction (Z) completely mediates or partially mediates the relationship between Customer Engagement (X) and Customer Loyalty (Y). The analysis was performed used Statistical Program for Social Sciences (SPSS) version 23. The testing results of the proposed hypotheses led to the conclusion that (1) Customer Engagement has a positive and significant influence on Customer Loyalty. (2) Customer Satisfaction (Z) completely mediates the relationship between Customer Engagement (X) and Customer Loyalty (Y).
UMKM berbasis teknologi desa kertawinangun Kecamatan Cidahu Kabupaten Kuningan Wachjuni Wachjuni; Januar Habibi Masyar; Winda Oktaviani
Abdimas Siliwangi Vol. 6 No. 2 (2023): Juni 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i2.14597

Abstract

KertawinangunVillageisadevelopingvillagewhosemainrawmaterialsarericeandcassava.KertawinangunVillageisfamousasthecenterofKuningancuisinesuchasgemblong,variouschips,cirengandregginang.However,althoughthisisthecenterofKuninganspecialties,manyothervillagesinKuninganprovinceproducethesameKuninganspecialties,sothemarketdemandtendstodecreaseratherthanincreasefromtimetotime.NotethatthereisTheresultsofaninitialsurveyconductedshowedthatthedeclinethatoccurredwascausedbyanumberoffactors,includinghisMSMEswhowerenotusingtechnologyasamarketingmedium.Asaresult,thetargetmarketisstilllimited.Theproductpackagingisstillverysimple,sotheproductiseasytodamage,andtherearefewproductvariations.ThemethodologyforimplementingthiscommunityserviceistheParticipatoryRuralAppraisal(PRA)approach.Thefirsttrainingexerciseistheuseoftechnologyformarketingactivities.Asaresult,hisMSMEsinsomevillagesselltheirproductstoe-commerceshoppers.ThesecondtrainingisProductInnovationTraining.Theresultismoreappealingpackagingdesignandarangeofnewflavors.  KertawinangunVillageisadevelopingvillagewhosemainrawmaterialsarericeandcassava.KertawinangunVillageisfamousasthecenterofKuningancuisinesuchasgemblong,variouschips,cirengandregginang.However,althoughthisisthecenterofKuninganspecialties,manyothervillagesinKuninganprovinceproducethesameKuninganspecialties,sothemarketdemandtendstodecreaseratherthanincreasefromtimetotime.NotethatthereisTheresultsofaninitialsurveyconductedshowedthatthedeclinethatoccurredwascausedbyanumberoffactors,includinghisMSMEswhowerenotusingtechnologyasamarketingmedium.Asaresult,thetargetmarketisstilllimited.Theproductpackagingisstillverysimple,sotheproductiseasytodamage,andtherearefewproductvariations.ThemethodologyforimplementingthiscommunityserviceistheParticipatoryRuralAppraisal(PRA)approach.Thefirsttrainingexerciseistheuseoftechnologyformarketingactivities.Asaresult,hisMSMEsinsomevillagesselltheirproductstoe-commerceshoppers.ThesecondtrainingisProductInnovationTraining.Theresultismoreappealingpackagingdesignandarangeofnewflavors.
Strategi Promosi Melalui Digital Marketing Produk UMKM Pesantren Al-Ihsaan Winda Oktaviani; Wachjuni Wachjuni; Januar Habibi Mahsyar
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 1 (2024): JANUARI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i1.1831

Abstract

Pesantren Al-Ihsaan merupakan pondok pesantren yang berada di desa Windujanten. Pesantren Al-Ihsaan merupakan pesantren tertua di Kuningan. Di pesantren ini, selain santri dididik untuk bersekolah dan mengaji, santri diajarkan pula berbisnis dan mengasah keahlian atau skill. Usaha yang sedang berjalan saat ini adalah produk minuman herbal, kopi jahe, pupuk organic, minuman sari buah dan keset. Pengabdian ini bertujuan untuk mengedukasi bagaimana meningkatkan penjualan melalui promosi digital marketing, pada tahap awal dilakukan identifikasi masalah dan FGD (Focussed Group Discussion), ditemukan bahwa permasalahan mitra yang menjadi prioritas disini diantaranya volume penjualan yang tidak mengalami peningkatan sebab penjualannya masih dilakukan secara tradisional karena terkendala oleh SDM yang kurang kompeten dalam memanfaatkan media digital sebagai alat promosi. Pada tahap berikutnya dilakukan pelatihan dan pendampingan pembuatan toko online pada marketplace dan media sosial. Monitoring dan evaluasi dilakukan selama 3 bulan, dan hasilnya toko online kedai U-Can milik pondok pesantren Al-Ihsaan telah berhasil melayani beberapa pesanan online pada marketplace dan telah memiliki cukup banyak konten yang diunggah ke media sosial.
Co-Authors Anidathi Layla Bunga Azzarri Febby Herlambang Harjadi, Dikdik Hilda Fauziyah Ikin Sodikin Indra Lesmana Iskandar Iskandar Januar H Mahsyar Januar Habibi Mahsyar Januar Habibi Masyar Komarudin, Munir Nur Lili Karmela Fitriani Nanang Yusroni Nurul Siti Jahidah Pitriani Pitriani Ratna Kusumawati Rina Masruroh Taopik Mulyana Kuntara Wely Hadi Gunawan Winda Oktaviani Winda Oktaviani Yasir Maulana