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All Journal JURNAL PETERNAKAN Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Partner Jurnal Pengabdian Masyarakat Peternakan
Ferdinan Suharjono Suek
Politeknik Pertanian Negeri Kupang
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science Immunology & microbiology Social Sciences Veterinary

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FAKTOR-FAKTOR YANG MEMPENGARUHI MARGIN PEMASARAN TERNAK SAPI POTONG DI KABUPATEN KUPANG Ferdinan Suharjono Suek; Melkianus Dedimus Same Randu
Partner Vol 23, No 1 (2018): Edisi Juli
Publisher : Politeknik Pertanian Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35726/jp.v23i1.300

Abstract

The research aim’s to find the factors which influence the marketing margins of beef cattle in Kupang Regency. The research was conducted using a survey method. The research involved 94 respondentsas samples, consisted of 76 breeders, 12 intermediary traders, and 6 inter-island traders. Respondents of breeders were determined by simple random sampling, while intermediatery traders and inter-island traders were determined by snowballs sampling. The research data were collectedthrough direct observation and interview that use questionnaires. The results showed that the equation model Y = - 27,804 + 3,10X1 + 0,158X2. The coefficient of determination (R2) of 0.909 given overview of marketing margins which could be explained together on 90.9% by marketing costs and sales volume. The results of marketing testing cost and partial sales volume or as a whole showed a very significant effect (P <0.01) on marketing margins. In conclusion, the increase of marketing costand sales volume had contribution toward the marketing margin of beef cattle in Kupang Regency.
Co-Authors Agustinus Semang Andy Yumina Ninu, Andy Yumina Defrys Ridolof Tulle I Gusti Komang Oka Wirawan, I Gusti Komang Tri Anggarini Foenay, Tri Anggarini