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PERFORMANCE ALAT PENGUPAS KENTANG DALAM MENINGKATKAN PRODUKTIVITAS KERIPIK KENTANG PAKUWOJO DI WONOSOBO Edy Supriyo; Isti Pujihastuti; Ireng Sigit Atmanto
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2018: SEMINAR NASIONAL PENDIDIKAN SAINS DAN TEKNOLOGI
Publisher : Universitas Muhammadiyah Semarang

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Potato crackers is one prime product of Wonosobo Regency, aside from carica and purwaceng. One of potato crackers producers is UMKM Pakuwojo with brand of Pakuwojo. The demand of potato crackers is increasing form time to time. The problems faced by industry is peeling potato which done manually, so that need more time and labour. Therefore they need simple technology to increase their productivity, i.e. potato peeler machine. The machine is designed having capacity of 60 kg/hour, 150 rpm with power of 0,5 HP, equiped with water sprayer so the product has laready clean. The experiment to test the machine performance is used potato grade A and B. The result showed that in UMKM Paku Wojo, the machine performance is good having 150 rpm with capacity of 60 kg/hour. When it is operated for 50-60 minutes, the potato skin was 97,50% cleaned and losing weight of 1,5%. Keywords: potato peeler machine, performance, crackers

PENGARUH NILAI KONSUMEN {CUSTOMER VALUE) TERHADAP KEPUTUSAN PEMBELIAN PRODUK DENGAN KEPUASAN SEBAGAI VARIABEL MODERAS1 (STUDI KASUS PADA PELANGGAN JANGKA PENDEK DAN JANGKA PANJANG KARTU PRABAYAR MENTARI, PT INDOSAT) Isti Pujihastuti; Agus Supadiyono
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 8 No 1 (2007): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

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Mentari’s description customer is the aimed of the research and followed by functional research to answered the research question, is customer value influence the buying decision? Is satisfaction customer moderated this relationship? Buy a product or services is a process and are influenced many factors, ext. customer’s satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model. Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected value in use and possession value, that is the next level up in the hierarchy. The top level, customer achieve their goals and purposes to attach goal-based satisfaction. Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations. Regression linear is used to this research model. The result is, there is not moderating variabel in this research because customer value and customer’s satisfaction are the significant factor to buying decision specially for short time and long time customer. So the customer’s satisfaction is not moderate variable in this relationship modeled. Keywords: customer’s value, buying-process, attribute based satisfaction, consequences based-satisfaction, goal-based satisfaction, moderating variable, short time and long time customer.

PENGARUH NILAI KONSUMEN {CUSTOMER VALUE) TERHADAP KEPUTUSAN PEMBELIAN PRODUK DENGAN KEPUASAN SEBAGAI VARIABEL MODERAS1 (STUDI KASUS PADA PELANGGAN JANGKA PENDEK DAN JANGKA PANJANG KARTU PRABAYAR MENTARI, PT INDOSAT) Isti Pujihastuti; Agus Supadiyono
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 8 No 1 (2007): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Mentari’s description customer is the aimed of the research and followed by functional research to answered the research question, is customer value influence the buying decision? Is satisfaction customer moderated this relationship? Buy a product or services is a process and are influenced many factors, ext. customer’s satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model. Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected value in use and possession value, that is the next level up in the hierarchy. The top level, customer achieve their goals and purposes to attach goal-based satisfaction. Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations. Regression linear is used to this research model. The result is, there is not moderating variabel in this research because customer value and customer’s satisfaction are the significant factor to buying decision specially for short time and long time customer. So the customer’s satisfaction is not moderate variable in this relationship modeled. Keywords: customer’s value, buying-process, attribute based satisfaction, consequences based-satisfaction, goal-based satisfaction, moderating variable, short time and long time customer.

Pengaruh Citra Merek, Harga, Iklan Televisi terhadap Keputusan Pembelian Mie Instan Sehat Lemonilo pada Mahasiswa Fakultas Ekonomi Universitas Islam “45” Farah Nurlela; Isti Pujihastuti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.5694

This study was to determine the effect of brand image, price, and television advertising on purchasing decisions for healthy Lemonilo instant noodles for Unisma Economics faculty students. The research method used in this research is quantitative description, the sample of this study is 100 respondents. The results of the analysis show that the calculated F value is 25.345 with a significant level of 0.000. So the variables of brand image, price, and television fish simultaneously influence the purchase decision. The partial test results of the hypothesis test that the brand image variable is not significant to the purchase decision t test, namely T count on the brand image variable X1 = 0.690 with a significant level of 0.492 less than 0.05. The price variable has a significant effect on purchasing decisions, the value of the t test is T calculated on the price variable X2 = 3.706 with a significant level of 0.000 greater than 0.05. And television advertising variables have a significant effect on purchasing decisions, this is evidenced by the value of the t test, namely T count on television advertising variable X3 = 3.120 with a significant level of 0.002 greater than 0.05. From the results of this study, the contribution of brand image, price, and television advertising variables is 42.5% while the remaining 57.5% is influenced by variables or other factors not examined in this study.

Pengaruh Leverage dan Likuiditas Terhadap Kebijakan Dividen Pada Perusahaan Manufaktur di Bursa Efek Indonesia Tahun 2020 – 2023 Qatrunnada Salsabila; Oryza Sativa; Muhammad Nur Faizin Ramadhan; Isti Pujihastuti
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.403

This research is important to provide valuable insight for companies in determining the optimal dividend policy and attracting investor interest. Hopefully, this research can make a significant empirical and theoretical contribution regarding the effect of leverage and liquidity on dividend policy in manufacturing companies on the IDX for the 2020-2023 period and can be a reference for companies in making decisions. This study uses some independent variables, namely Leverage and Liquidity. The dependent variable is the Dividend Policy which uses a purposive sampling method on one hundred samples of manufacturing companies on the IDX. In this case, H1 is accepted, leverage has a significant effect on dividend policy with a path coefficient (-0.055) and p-value (0.000 < 0.005). Then H2 is accepted, liquidity has a significant impact on dividend policy with path coefficient (0.109) and p-value (0.050 < 0.005). In this study, the data collected by researchers is quite limited, so future researchers are expected to develop data updates from previous studies where future researchers can find other variables that can affect dividend policy.

Pengaruh Solvabilitas dan Likuiditas terhadap Profitabilitas pada Perusahaan Tekstil dan Garmen yang Terdaftar di Bursa Efek Indonesia (BEI) Az Zahra Putri Setyo Wati; Nazwa Abidin Yunus; Isti Pujihastuti
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/temb4m20

This study aims to analyze the impact of Solvability (DER) and liquidity (CR) on profitability (ROA) in textile and garment companies listed on the Indonesia Stock Exchange (IDX) during the period of 2019–2023. The research is motivated by significant fluctuations in financial performance in the textile and garment sector due to global economic pressures, high debt burdens, and decreased demand post-COVID-19 pandemic. The research method used is a quantitative approach with purposive sampling technique on 10 companies as the research sample. The data used is secondary data in the form of annual financial statements. The analysis method employed in this study is multiple linear regression analysis. The results show that, partially, Solvability has a negative and significant impact on profitability, while liquidity has a positive and significant impact on profitability. Simultaneously, Solvability and liquidity have a significant impact on profitability. these finding contribute to the empirical on financial management and offer practical insights for textile and garment companies in formulating effective financial strategies to enchance profitability and long-term sustainability.

AUDIT KEPUASAN KERJA BERDASARKAN KEBUTUHAN KARYAWAN Anisa Putri; Isti Pujihastuti; Husnul Khatimah
JRAK: Journal of Accounting Research and Computerized Accounting Vol 2 No 2 (2011): JRAK : Jurnal Riset Akuntansi & Komputerisasi Akuntansi
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/jrak.v2i2.137

The effective human resources management must fulfill the purpose of the company and the need of the employee. Work satisfactory is the effect of performance effectiveness and success of work. This research only discusses about work satisfactory audit based on the effectiveness of employee’s need in Universitas Islam “45” Bekasi. Employee’s satisfactory can be measured by satisfactory survey, often called attitude survey. Mc. Clelland mentioned that there are three kinds of employee’s need, first is need for achievement, = n Ach, second is need for affiliation, = n Af, and third is need for power, = n Pow. This research uses paradigm of quantitative research with descriptive-associative method which emphasizes the examination of theories through the measurement of research of variables with number by analyzing the data with statistic procedure. The researches with deductive approach to examine hypothesis. The variable of work satisfactory in Unisma is not maximal yet because the value in average has just reached 3.84 (the maximum score is 5), so that it can be asserted in percentage that the satisfactory of the employee has been reached around 76.8%. The indicator of work safety reaches the highest score (4.40), while the indicator of salary and benefit reaches the lowest score (2.69). In variable of employee’s need, the average value of employee’s need reaches 3.86, so that it can be asserted in percentage that the effectiveness of employee’s need has been reached about 77.2%. The highest score 4.3 is in the indicator of physical factor and work condition and the lowest score is in the indicator of emotion and work situation (3.09). The need for achievement reaches the highest score among Mc. Clelland’s three needs, which is 4.02, whereas the need for power and the need for affiliation each reaches 3.78 and 3.77. The variable of employee’s need, either need for achievement, need for power, or need for affiliation, can indicate the variety ofaudit variable of work satisfactory.

CUSTOMER VALUE SEBAGAI SUMBERDAYA INFORMASI BAGI PERUSAHAAN Isti Pujihastuti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Buy a product or services is a process and are influenced many factors. ext customers satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected in value in use and possession value, that is the next level up in the hierarchy. The top level, customer achieve their goals and purposes to attach goal- based satisfaction. Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations. There are many information in a organization. Customer value is one of this information that is used to marketing decisition making. An organization need to form the customer’s value because that is influence the customer’s satisfaction. And the next, customer’s satisfaction will influence the buying-decision.

Preferensi Profesi Wirausaha Bagi Mahasiswa Fakultas Ekonomi Universitas Islam “45” (Unisma) Bekasi Isti Pujihastuti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 11 No 2 (2017): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v11i2.749

This research aims to find out the students’ preference of entrepreneurial profession. The sample is the Economics Faculty students at 45 University of Bekasi who have finished the entrepreneurship subject. The research uses questionnaire to gather the information from our sample and conduct a quantitative approach to group the students based on the preferences on entrepreneurial and non-entrepreneurial professions. The researcher conducts the discriminant analysis and divides the variables into four, namely personal character, decision-making, cooperation, and work environment. Descriptively, personal character variable shows the highest value (73,33% from 100%) while work environment variable shows the lowest value (50.88% from 100%). The results are: 1) personal character and cooperative variables are significant in classifying students based on their preferences as entrepreneur or non-entrepreneur; 2) work environment and decision-making variables are not significant.

Pengaruh Daya Tarik Produk Pesaing dan Kepuasan Konsumen terhadap Perpindahan Merek Isti Pujihastuti; Viranti Rahayu
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 17 No 1 (2023): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v17i1.10745

This study aims to determine the effect of competitor product attractiveness and customer satisfaction on the decision to switch from other brands of instant noodles to Indomie in Bekasi City. Descriptive study using a quantitative approach is the methodology used. Partially, the attractiveness of competing products has a positive and significant effect on brand switching, customer satisfaction has a positive and significant effect on brand switching so that it is not proven, perhaps as a result of the vigorous marketing campaign, wide variety of flavors, and higher quality of Indomie instant noodles. The findings of the coefficient of determination show that the R square value of 65% of the independent variables can be explained by the dependent variable, while the remaining 35% can be explained by other variables not included in this study.

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