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All Journal MANAJEMEN Neraca Manajemen, Akuntansi, dan Ekonomi Pendekar: Jurnal Pendidikan Berkarakter
Az Zahra Putri Setyo Wati
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Arts Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA BITTERSWEET BY NAJLA Aulya Rachma Damayanti; Hilwa Karimah; Nazwa Abidin Yunus; Az Zahra Putri Setyo Wati; Muhammad Faiz Ferdi Rahman; Cattelya Putri Maharani; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4654

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah minat pembelian produk Bittersweet By Najla dipengaruhi secara berbeda oleh harga dan kualitas produk. Dengan jumlah sampel sebanyak 65 responden, maka populasi penelitian dalam penelitian ini adalah pelanggan Bittersweet by Najla. Ada desain penelitian deskriptif kuantitatif yang digunakan. Regresi berganda merupakan pendekatan analisis data yang dihitung dengan software SPSS (Statistical Product and Service Solution) 2024. Penelitian menunjukkan bahwa nilai koefisien regresi variabel pengaruh harga (X1) sebesar 0,309 menunjukkan adanya korelasi positif antara peningkatan satuan pada variabel pengaruh harga dengan peningkatan minat beli produk. Bittersweet Najla mengalami kenaikan 0,309 unit. Koefisien regresi kualitas produk (X2) mempunyai nilai sebesar 0,438 (positif) yang menunjukkan bahwa minat konsumen untuk membeli produk Bitter Sweet By Najla mengalami kenaikan sebesar 0,438 satuan untuk setiap satuan variabel kualitas produk. Selain itu, nilai koefisien determinasi sebesar 77,1%, yang menunjukkan bahwa meskipun harga dan kualitas produk berperan dalam menarik minat konsumen untuk melakukan pembelian, faktor lain seperti promosi dan kualitas layanan memiliki sisa 22,9% dari varians tersebut. Keywords: Harga, Kualitas Produk, Minat Beli
Pentingnya Ilmu Manajemen Dalam Pandangan Islam Lita Saydina; Eky Tiasriski; Nabilla Habibillah; Az Zahra Putri Setyo Wati; Yayat Suharyat
Pendekar : Jurnal Pendidikan Berkarakter Vol. 1 No. 3 (2023): Juni : Jurnal Pendidikan Berkarakter
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pendekar.v1i3.311

Abstract

The purpose of this study is to study management science in an Islamic perspective. This research method uses qualitative research design and conducts data collection techniques using literature review methods with secondary data from previous research and other available sources. On the other hand, technical data analysis is carried out by drawing conclusions. So that the result that can be concluded is the management of a very important aspect in Muslims. . Islam provides clear guidelines and principles that can be applied in management practice. Good and effective management is a must in the context of Islam. Islam encourages its Ummah to manage resources and time wisely, and to apply the principles of ethics and justice in all aspects of life, including in the field of management.
Pengaruh Solvabilitas dan Likuiditas terhadap Profitabilitas pada Perusahaan Tekstil dan Garmen yang Terdaftar di Bursa Efek Indonesia (BEI) Az Zahra Putri Setyo Wati; Nazwa Abidin Yunus; Isti Pujihastuti
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/temb4m20

Abstract

This study aims to analyze the impact of Solvability (DER) and liquidity (CR) on profitability (ROA) in textile and garment companies listed on the Indonesia Stock Exchange (IDX) during the period of 2019–2023. The research is motivated by significant fluctuations in financial performance in the textile and garment sector due to global economic pressures, high debt burdens, and decreased demand post-COVID-19 pandemic. The research method used is a quantitative approach with purposive sampling technique on 10 companies as the research sample. The data used is secondary data in the form of annual financial statements. The analysis method employed in this study is multiple linear regression analysis. The results show that, partially, Solvability has a negative and significant impact on profitability, while liquidity has a positive and significant impact on profitability. Simultaneously, Solvability and liquidity have a significant impact on profitability. these finding contribute to the empirical on financial management and offer practical insights for textile and garment companies in formulating effective financial strategies to enchance profitability and long-term sustainability.
Co-Authors Aulya Rachma Damayanti Cattelya Putri Maharani Eky Tiasriski Hilwa Karimah Isti Pujihastuti Kurniawati Mulyanti Lita Saydina Muhammad Faiz Ferdi Rahman Nabilla Habibillah Nazwa Abidin Yunus Yayat Suharyat