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Journal : Jurnal Nawala Visual

TANDA VERBAL PADA FILM ANIMASI “El Empleo” Nyoman Miyarta Yasa; Hasbullah Hasbullah
Jurnal Nawala Visual Vol 2 No 1 (2020): Jurnal Nawala Visual Mei 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v2i1.77

Abstract

"El Empleo" is a silent animated film that won 102 Awards. This animated film is only equipped with sound effects, so that makes it alive. This film is very important to be investigated when viewed from the uniqueness that is located in a strange visual, humans are used as tools and objects around their residence. This animated film, communicates messages through verbal signs However, not everyone understands the meaning of the sign. Therefore, the problem that arises in this research is about how the verbal signs are displayed in the animated film " El Empleo ". The purpose of this study is to analyze in-depth in the first, middle and end scenes of verbal signs, the intent that the animator communicates in the animated film. The method used is qualitative interpretative with the foundation of Charles S. Pierce's semiotics theory. The results of this study are verbal signs in the form of icons of men living as bosses; human symbolized as a seat, vehicle (taxi), traffic signs, and as a toilet mat; index contained in the expression of the face of the character/character that indicates power and oppression. In conclusion, at the level of verbal signs in the first, middle, and final scenes, they can be divided into icons depicting a man living a boss; humans as subordinates are symbolized as seats, vehicles, traffic signs, even as footwear in front of the toilet door, the index looks at the boss's facial expression, and subordinates that indicate oppression. The purpose and objectives as a symbolic message that signifies power are not always owned, but on the contrary the power will be oppressed.
ANALISIS PEMAKNAAN SEMIOTIKA PADA KARYA IKLAN LAYANAN MASYARAKAT Sasih Gunalan; Hasbullah Hasbullah
Jurnal Nawala Visual Vol 2 No 2 (2020): Jurnal Nawala Visual Oktober 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v2i2.117

Abstract

Proses penelusran makna dalam karya desain memiliki posisi penting, dalam memahami setiap massage yang disampaikan melalui sebuah karya. Metode penelitian yang digunakan dimulai dari pengumpulan data dan menghimoun instrumen penelitian meliputi menghimpun data, mereduksi data, menganalisa hingga menarik kesimpulan yang utuh terkait berbagai permasalah dalam konteks kajian yang dilakukan. Analisis ini menggunakan pendekatan ilmu semiotika yang dikembangkan Rolan Barthes sebagai kajian tanda dan petanda. Kajian pemaknaan dalam analisis ini terfokus pada kajian bahasa verbal dan bahasa visual. capaian lain yang ingin dianalisis dalam kajian ini ialah konsep pemaknaan pemaknaan tingkat pertama (denotasi) dan lapisan pemaknaan tingkat kedua (konotasi). Kajian semiotika menjadi pilihan analisis sikarenakan metode kajian semiotika masih relevan digunakan untuk menelusuri berbagai aspek sosial sebagai representasi pedesain terhadap dunia luar, yang bersentuhan langsung dengan dirinya maupun tanggapan-tanggapanya terhadap lingkungan sekitarnya.