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All Journal Jurnal Komunikasi Pembangunan INFORMASI MetaCommunication; Journal Of Communication Studies Jurnal Penelitian Pers dan Komunikasi Pembangunan Journal of Empowerment and Community Service Proceedings of Jogjakarta Communication Conference (JCC)
Achmad Bayu Chandrabuwono
Universitas Lambung Mangkurat
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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PUBLIC SERVICE ADS. OF RESERVING PEAT FORESTS Atika Atika; Achmad Bayu Chandrabuwono
Informasi Vol 48, No 2 (2018): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1606.952 KB) | DOI: 10.21831/informasi.v48i2.21835

Abstract

Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests. The study uses a quantitative approach and data were collected through surveys involving respondents who work in Peat Restoration Agency in South Kalimantan. The measurement uses a semantic differential scale. The results show that informative/rational appeal of Public Service Ads Preserving Peat Forests is in the medium category, while the emotional appeal is rather low. Public Service Advertisement of Preserve Peat Forests which is presented through audio and visual elements is considered less able to attract audience’s emotion.DAYA TARIK IKLAN LAYANAN MASYARAKAT  LESTARIKAN HUTAN GAMBUTPesan-pesan sosial dalam Iklan Layanan Masyarakat sebaiknya dirancang semenarik mungkin karena daya tarik sebuah iklan berpengaruh terhadap efektifitas dari iklan yang disampaikan. Tujuan penelitian ini untuk mengungkap daya tarik Iklan Layanan Masyarakat Lestarikan Hutan Gambut yang tayang di beberapa stasiun televisi, salah satunya di Televisi Republik Indonesia Kalimantan Selatan (TVRI Kalsel). Selain tayang di stasiun televisi, iklan tersebut juga dapat diakses melalui channel Youtube Badan Restorasi Gambut – BRG dengan judul PSA Lestarikan Hutan Gambut yang ditayangkan sejak tanggal 7 Januari 2017. Penelitian menggunakan pendekatan kuantitatif, dengan teknik pengumpulan data diperoleh melalui survei kepada responden dengan cakupan wilayah kerja Badan Restorasi Gambut di Kalimantan Selatan. Skala pengukuran menggunakan skala diferensial simantik. Hasil penelitian menunjukkan bahwa daya tarik informatif/rasional Iklan Layanan Masyarakat Lestarikan Hutan Gambut berada pada kategori sedang, sementara daya tarik emosional termasuk rendah. Iklan Layanan Masyarakat Lestarikan Hutan Gambut yang disajikan melalui sejumlah elemen audio dan visual kurang mampu menarik emosional khalayaknya.
Iklan Politik di TVRI Kalsel pada Pemilukada 2018 Achmad Bayu Chandrabuwono; Atika Rusli; Andika Sanjaya
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 23 No 1 (2019): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.994 KB) | DOI: 10.46426/jp2kp.v23i1.106

Abstract

The Regional Head Candidates use advertisements on TVRI South Kalimantan to influence the public and get votes during the 2018 Regional Election campaign. The research uses a descriptive quantitative research type. Descriptive method aims to describe systematically the facts or characteristics of certain populations factually and accurately. This type of research uses quantitative content analysis. The findings state that effective advertising must contain creative and attached messages. According to our research, we conclude that political advertising in South Kalimantan is less effective. Prospective Regional Heads cannot rely on this type of advertising as the main campaign tool. They have to improvise with other media.Keywords: Political Communication, Political Advertisiement, Television. ABSTRAKPara Calon Kepala Daerah menggunakan iklan untuk mempengaruhi masyarakat dan memperoleh suara selama kampanye.Penelitian menggunakan jenis penelitian deskriptif kuantitatif. Metode deskriptif bertujuan melukiskan secara sistematis fakta atau karak-teristik populasi tertentu secara faktual dan cermat. Tipe penelitian menggunakan analisis isi kuantitatif.Hasil temuan menyatakan iklan yang efektif harus mengandung pesan-pesan kreatif dan melekat. Menurut riset kami, kami menyimpulkan bahwa iklan politik di Kalimantan Selatan kurang efektif., Para Calon Kepala Daerah tidak dapat bergantung pada jenis iklan ini sebagai alat kampanye utama. Mereka harus berimprovisasi dengan media lain..Kata kunci: Komunikasi politik, iklan politik, televisi
KESULTANAN BANJAR SEBAGAI ASET PARIWISATA: KREDIBILITAS SUMBER INFORMASI UNTUK MEMBANGUN PEMAHAMAN MASYARAKAT KABUPATEN BANJAR Achmad Bayu Chandrabuwono; Muhammad Alif
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v7i2.14452

Abstract

Kredibilitas komunikator menjadi penentu efektifitas komunikasi agar pesan dapat diterima oleh komunikan. pada gilirannya akan menentukan efektivitas sosialisasi nilai dalam membangun pemahaman masyarakat bahwa Kesultanan Banjar sebagai asset wisata budaya dan menggerakkan atau merubah sikap khalayak untuk memelihara warisan budaya tersebut. Kredibilitas sumber informasi berkaitan dengan kinerja komunikator untuk memberikan pemahaman tentang Kesultanan Banjar sebagai Aset Pariwisata menurut pandangan masyarakat di Kabupaten Banjar. Alo Liliweri, (2003) Kredibilitas biasanya yang dilihat , kewenangan dan kompetensi , Karakter , karisma diri. Selain itu (Shimp, 2010) mengatakan ada dua sifat penting dari kredibilitas sebagai pendukung adalah yang pertama Keahlian , Kepercayaan.Metode yang digunakan adalah metode kualitatif. Hasil penelitian menunjukkan kredibilitas komunikator dalam membangun pemahaman  tentang  Kesultanan Banjar sebagai aset Wisata Budaya di Kabupaten Banjar  Kalimantan Selatan sudah termasuk dalam kategori kredibel.
Masyarakat Bantaran Sungai: Penggunaan Media untuk Kebutuhan Informasi Atika; Achmad Bayu Chandrabuwono; Nadila
Jurnal Komunikasi Pembangunan Vol. 21 No. 01 (2023): Februari 2023
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/21202341977

Abstract

The media is one of the important elements in developing communication planning and strategy. The selection of the right media is one of the determining factors for the delivery of messages to the target, so it is necessary to know the ownership and access of media to certain communities. The objective of research was to analyze the use of media in riverbank communities in fulfill their information needs. The sample was 348 people with an error rate of 5%. The sampling technique used proportionate stratified random sampling to draw a sample based on the proportional population in each sub-district, chosen randomly. The results showed that the use of media to meet the information needs is still low in terms of frequency and duration of use. From many conventional media, the internet and social media, as well as short messages, television, and WhatsApp are the most frequent and longest used media compared to other media. The findings of this study can be a reference for communicators of health, environmental, economic, social, cultural, and other field programs in determining the right media, especially those that make riverbank communities their target audiences.
Sosialisasi Pengelolaan Keuangan Desa Kepada Aparatur Desa Untuk Pemberdayaan Masyarakat Di Desa Belangian Kecamatan Aranio Kabupaten Banjar Gazali Rahman; Achmad Bayu Chandrabuwono; Difinka Nur Leviana; Mawardah; Mega Mustika Tirtha Rahayu; Muhammad Rifqi; Muhammad Ulul Amry; Nor Nazhah; Sandri Alfandi
Journal of Empowerment and Community Service (JECSR) Vol. 1 No. 01 (2021): November
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/jecsr.v1i01.70

Abstract

The purpose of this community service is to carry out programs and activities funded by the village income and expenditure budget, administering village financial transactions using the village accounting model, so as to be able to make transparent and accountable village financial reports. With the enactment of Law Number 6 of 2014 concerning Villages, the village government will obtain large enough funds and must be managed properly and can be accounted for. The method of implementing this activity uses data collection methods to collect data by analyzing the realization of the Village Revenue and Expenditure Budget (APBDes) documents, and conducting interviews with village government officials with the Village Consultative Body (BPD). The data analysis method used is a village accounting model to discuss problems, using an analysis of the village accounting model and existing regulations in the village. Socialization activities using data collection methods are very precise, this is really needed according to the needs of village officials, the impact of this socialization is to increase the knowledge of village officials in managing village finances as well as possible.
Campaign Props: The Environmental Threat Behind Indonesia's Democratic Celebration Bambang Dwi Waluyo; Achmad Bayu Chandrabuwono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Campaigns in general elections have become a very important part of the implementation of democracy in a country. Indonesia as one of the democratic countries is also inseparable from these activities as part of the culture of democracy. However, the implementation of the campaign itself varies in every democratic country. The implementation of the 2024 elections in Indonesia, especially the Banjarmasin city area, is colored with banners, banners and billboards installed throughout the country. However, the installation of banners and billboards, especially those in the Banjarmasin city area, is still mounted on trees, corners, empty houses, in front of alleys and electric poles. Therefore, this paper raises the research question of how the use of billboards as promotional media in elections can disrupt the environment. Using qualitative methods, data was collected through literature study, documentation and direct observation. Through this research, it can be understood that the use of billboards on trees and public facilities is disruptive as a medium that is not environmentally friendly.
Co-Authors Andika Sanjaya Atika Atika Difinka Nur Leviana Gazali Rahman Mawardah Mega Mustika Tirtha Rahayu Muhammad Alif Muhammad Rifqi Muhammad Ulul Amry Nadila Nor Nazhah Sandri Alfandi waluyo, bambang dwi