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Jani Kusanti
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Journal : GEMA EKONOMI

 1 
Pemanfaatan Teknologi E-Commerce Dalam Memperkuat Orientasi Kewirausahaan Dan Customer Relationship Management Terhadap Kinerja Umkm Di Surakarta Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani; Kusanti, Jani
GEMA EKONOMI Vol 11 No 1 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian bertujuan untuk menganaisis pengaruh pemanfaatan teknologi e-commerce sebagai variabel pemoderasi dalam memperkuat pengaruh orientasi kewirausahaan dan Customer Relationship Management terhadap kinerja UMKM di Surakarta. Penelitian ini menggunakan sampel 127 UMKM di Surakarta yang telah memanfaatkan e-commerce. Metode penelitian adalah deskriptif kuantitatif. Teknik pengumpulan data menggunakan kuesioner tertutup. Teknik analisis data menggunakan analisis regresi linier berganda dan uji selisih mutlak. Hasil penelitian menunjukkan bahwa (1) Orientasi kewirausahaan tidak berpengaruh signifikan terhadap kinerja UMKM di Surakarta. (2) Customer Relationship Management berpengaruh signifikan terhadap kinerja UMKM di Surakarta. (3) Pemanfaatan teknologi e-commerce terbukti sebagai variabel moderating yang dapat memperkuat pengaruh orientasi kewirausahaan dan customer relationship management terhadap kinerja UMKM di Surakarta.
Radio Broadcasting Innovation Management, Digital Technology Enhances Excellence Radio Business Performance Elfani Prasetyaningrum, Nurita; Agus Triono Sudalyo, Ramadhian; Kusanti, Jani
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Development is carried out by mapping based on the potential of each district. However, the potential of its natural resources has not been optimally explored for industrial opportunities due to the absence of supporting maintenance. The results show that most of the potential is in its natural resources. Market opportunities usually meet the interests of individuals, such as brokers who create the largest profit margins. On the other hand, the craft community collects very minimal profits. In fact, human resources have enormous potential but become a problem when there is no regeneration of the younger generation. In addition, corporate institutional factors are needed to increase the potential bargaining position of the d
Pemanfaatan Teknologi E-Commerce Dalam Memperkuat Orientasi Kewirausahaan Dan Customer Relationship Management Terhadap Kinerja Umkm Di Surakarta Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani; Kusanti, Jani
GEMA EKONOMI Vol 11 No 1 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian bertujuan untuk menganaisis pengaruh pemanfaatan teknologi e-commerce sebagai variabel pemoderasi dalam memperkuat pengaruh orientasi kewirausahaan dan Customer Relationship Management terhadap kinerja UMKM di Surakarta. Penelitian ini menggunakan sampel 127 UMKM di Surakarta yang telah memanfaatkan e-commerce. Metode penelitian adalah deskriptif kuantitatif. Teknik pengumpulan data menggunakan kuesioner tertutup. Teknik analisis data menggunakan analisis regresi linier berganda dan uji selisih mutlak. Hasil penelitian menunjukkan bahwa (1) Orientasi kewirausahaan tidak berpengaruh signifikan terhadap kinerja UMKM di Surakarta. (2) Customer Relationship Management berpengaruh signifikan terhadap kinerja UMKM di Surakarta. (3) Pemanfaatan teknologi e-commerce terbukti sebagai variabel moderating yang dapat memperkuat pengaruh orientasi kewirausahaan dan customer relationship management terhadap kinerja UMKM di Surakarta.
Radio Broadcasting Innovation Management, Digital Technology Enhances Excellence Radio Business Performance Elfani Prasetyaningrum, Nurita; Agus Triono Sudalyo, Ramadhian; Kusanti, Jani
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Development is carried out by mapping based on the potential of each district. However, the potential of its natural resources has not been optimally explored for industrial opportunities due to the absence of supporting maintenance. The results show that most of the potential is in its natural resources. Market opportunities usually meet the interests of individuals, such as brokers who create the largest profit margins. On the other hand, the craft community collects very minimal profits. In fact, human resources have enormous potential but become a problem when there is no regeneration of the younger generation. In addition, corporate institutional factors are needed to increase the potential bargaining position of the d
Co-Authors Agus Rianto Agus Rianto Ambyah Atas Aji Arif Nur Utomo, Dwi Asri Agustiwi Baradja, Abdillah Dewi Kartika Sari Elfani Prasetyaningrum, Nurita Erni Widiastuti Giyono Giyono Irianto Tjendrowarsono, Tri kun ismawati Muflik Malikun Noor Abdul Haris Nurita Elfani Prasetyaningrum Prasetyaningrum, Nurita Elfani Rina Sri Widayati Romadhoni, Alvian Nur Saftirta Gatra Dewantara Sandy Anwar Mursito Sanyoto, Wahyu Savitri Savitri Susilowardani Susilowardani, Susilowardani Tri Irianto TJ Yudho Sumbogo, Baskoro Yulaikha Istiqomah