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All Journal Jurnal Manajemen Teori dan Terapan EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmiah Inovasi J-Dinamika: Jurnal Pengabdian Kepada Masyarakat
Bagus Putu Yudhia Kurniawan
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisis Faktor Konfirmatori Bauran Pemasaran Untuk Penciptaan Brand Image Pisang Mas Kirana (Musa Acuminate) Kabupaten Lumajang Bagus Putu Yudhia Kurniawan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 9 No. 2 (2016)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.022 KB) | DOI: 10.20473/jmtt.v9i2.3016

Abstract

Economic developments in Lumajang still based on agriculture sector. One of the major agricultural commodities in Lumajang with patented flagship product is the “Pisang Mas Kirana”. Characteristics of “Pisang Mas Kirana” is no different than other agricultural commodities, which is easily broken and consumed in a fresh state, so it needs special treatment in post-harvest handling and the right strategy for the marketing of “Pisang Mas Kirana” to be effective and efficient. One marketing strategy that is widely used is to analyze the marketing mix “Pisang Mas Kirana”. The purpose of this study was to determine the relationship of each indicator with the marketing mix variables that influence and contribute to the creation of the brand image of “Pisang Mas Kirana”, with the maximum likelihood estimation (MLE) method to estimate the model parameters. The analysis technique used in this study is a confirmatory factor analysis. The results showed that the perception of respondents  study to the marketing mix and brand image “Pisang Mas Kirana” were good. Most powerful indicator as a measuring product variable was the color, while the weakest was the packaging. Most powerful indicator as a measure of price variables were price variations, while the weakest was the price of “Pisang Mas Kirana”. Most powerful indicator variable as a measure of the distribution channel was location, while the weakest was transportation. Most powerful indicator as a measure of promotion variable was the media of the promotion, while the weakest was clear information. Most powerful indicator variable as a measure of brand image was the image of the consumer, while the weakest were the image makers.
Strategi dan Prospek Pengembangan Jambu Mete (Anacardium Occidentale. L) Kabupaten Jember Bagus Putu Yudhia Kurniawan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 9 No. 3 (2016)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.006 KB) | DOI: 10.20473/jmtt.v9i3.3078

Abstract

The increasing growth of world cashew consumption is an opportunity for Indonesia and East Java province to increase cashew production. Cashew production on a national scale reached 95,000 tons per year. East Java province contributed about 11% of the national cashew production. Jember is famous as a center for cashew producer in the Eastern region of East Java province and has great potential in the development of agribusiness/agroindustry cashew nuts. However, they found some of problems that hamper the success of cashew farming. The purpose of this study is to formulate a strategy and analyze the development prospects for of cashew Jember Regency. The analysis technique used were Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, Relative Competitive Position matrix, Internal and External (IE) matrix, and SWOT matrix. The results showed that internal factors are a major force in cashiew farming  was cultivation techniques, while being the weakness was the production and marketing. External factors were the largest opportunity in the farming of cashew was the suitability of land and government policies, while the greatest threat is climate risks and uncertainties. The strategy recommended in the development of cashew Jember Regency is a growth-oriented strategy through horizontal integration (concentration through horizontal integration) with strategic priorities: (1) improving farming techniques with input suitable productive land, quality seeds and adequate capital, so that the product cashew produced can be more qualified and have a more competitive price in the market; and (2) more consistently maintaining the quality of the product, so that the consumer confidence is also increasing.
KONSEPTUALISASI PENCIPTAAN KINERJA PEMASARAN OBAT: SEBUAH PENGEMBANGAN MODEL TEORITIK Bagus Putu Yudhia Kurniawan
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 20 No 1 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2016.v20.i1.3917

Abstract

Indonesia is a very attractive market in the marketing of herbal medicine. Until now recorded 61% of the 255 million population of Indonesia had consumed herbal medicine known as “jamu”. The phenomenon of the increase in market demand - coupled climate of intense competition with the opening of the free market provides opportunities and challenges for pharmaceutical companies based herbal medicine (herbal medicine company) to move a step forward in increasing the innovation and the role of information systems to increase marketing performance. The purpose of this study was to analyze and examine the influence of innovation and information systems on performance marketing, the influence of information systems on innovation, and the influence of information systems on the performance marketing of the herbal medicine company through innovation. This study was a survey research type used for explanatory or confirmatory purposes. This study was use complete enumeration method or census, so sampling technique is also not needed. The analysis technique used is path analysis. The results showed that the innovation and information systems directly affect, positively and significantly to the marketing performance. The information system directly affect, positively and significantly to innovation, and through innovation, information systems was also positive and significant effect on the marketing performance of the herbal medicine company
Strategy for Business Development of Tentrem Pelayanan Jasa Alsintan (UPJA) Tegaldlimo Banyuwangi Nuryo Sekarnoto; Bagus Putu Yudhia Kurniawan; Ridwan Iskandar
Jurnal Ilmiah Inovasi Vol 22 No 2 (2022): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v22i2.3340

Abstract

Usaha Pelayanan Jasa Alat dan Mesin Pertanian (UPJA) adalah wilayah yang memberikan pelayanan terkait dengan optimalisasi penggunaan alat dan mesin pertanian untuk mencapai keuntungan usaha. Tujuan penelitian ini untuk menganalisis strategi pengembangan bisnis usaha pelayanan jasa alsintan (UPJA) Tentrem Kecamatan Tegaldlimo Kabupaten Banyuwangi. Metodologi yang digunakan adalah Evaluasi faktor internal dan eksternal selanjutnya dipetakan dalam matriks IFE EFE, dan kemudian dilanjutkan dengan analisis SWOT untuk menghasilkan strategi kompetitif alternatif  dan menerapkan strategi pengembangan. Analisis SWOT digunakan untuk menyusun faktor-faktor strategis pada usaha pelayanan jasa alsintan ini. Hasil penelitian menunjukkan nilai IFE dengan total score keseluruhan idikator internal yaitu sebesar 3,49 yang artinya bisnis UPJA ini dalam kategori kuat atau tinggi. Total score keseluruhan indikator eksternal pada matrik EFE yaitu 3,18 yang artinya bisnis UPJA dalam kategori kuat atau tinggi. Pemetaan matriks IFE-EFE yang dilanjutkan dengan analisis SWOT memberikan sembilan alternatif strategi dan dipilih 1 strategi yang memiliki nilai terbesar yaitu mempertahankan kelengkapan alsintan dengan nilai 1,15. Kesimpulannya strategi ini dapat diterapkan untuk membangun keunggulan kompetitif dan kemajuan bisnis UPJA Tentrem.
Rintisan Edible Garden City (EGC) Menuju Agrowisata Kemuning Lor: Edible Garden City (EGC) Pioneer Towards Kemuning Lor Agrotourism Retno Sari Mahanani; Bagus Putu Yudhia Kurniawan; Mushthofa Kamal
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 7 No 3 (2022): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v7i3.3619

Abstract

Salah satu upaya dalam menciptakan mata rantai perekonomian adalah melalui kegiatan agrowisata yang dijadikan sebuah bisnis agar memiliki dampak ekonomi langsung pada usaha tani dan masyarakat sekitarnya. Agro wisata merupakan perpaduan antara pertanian dan pariwisata yang dikombinasikan, sehingga menjadi daya tarik bagi wisatawan. Kondisi wilayah pertanian yang memiliki potensi dapat menunjang perencanaan desa sebagai kawasan agrowisata yang nantinya dapat meningkatkan nilai serta pendapatan bagi masyarakat sekitar. Program terobosan Edible Garden City bagi pengembangan Agrowisata ini akan sangat berdampak positif dan sekaligus sebagai salah satu daya tarik wisata potensial di wilayah Agrowisata Kemuning Lor. Permasalahan yang dihadapi di Kelompok PKK Desa Kemuning Lor Calon Mitra PIM yaitu (1) Penurunan Luas Lahan dan Produktivitas Pertanian. (2) Kurangnya peran inovatif dari masyarakat terhadap Agrowisata Kemuning Lor. Adapun Solusi yang dilakukan adalah dengan (1) Pemanfaatan lahan sempit di sekitar rumah, teras rumah dan rooftop yang dapat digunakan sebagai lahan bercocok tanam; (2) Penekanan aksi budaya diversifikasi pangan sebagai alternatif pengganti komoditas pangan pokok; (3) Pengembangan daya tarik agrowisata. Rintisan dari  Edible Garden City  ini melalui beberapa tahapan, dimulai dari perencanaan program, sosialisasi pada masyarakat, membangun komunitas, mengadakan pelatihan pada masyarakat, serta dilanjutkan pada tahap monitoring dan evalusi
Analisis Strategi Pemasaran Agens Hayati “PGPR Jakaba” Produksi Gabungan Kelompok Tani Sidorukun Desa Rambipuji Kecamatan Rambipuji Jember: The Marketing Strategy Analysis for Biological Agencies Pgpr Jakaba Joint Producion of Sidorukun Farmer Groups, Rambipuji Village, Rambipuji District, Jember Yopi Hendrawan; Bagus Putu Yudhia Kurniawan; R.R. Lia Chairina
Jurnal Ilmiah Inovasi Vol 24 No 2 (2024): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v24i1.4537

Abstract

Konsumen dewasa ini menyadari pentingnya memilih produk pertanian yang organik, bebas racun dan pestisida kimia, berkelanjutan, dan ramah lingkungan untuk generasi berikutnya, usaha pembiakan agens hayati dewasa ini memiliki potensi pasar yang besar. Untuk memilih strategi pemasaran yang tepat, analisis lingkungan internal dan eksternal diperlukan. Ini dicapai melalui pelaksanaan analisis kekuatan, kelemahan, peluang, dan ancaman (SWOT). Selanjutnya, analisis QSPM digunakan untuk menentukan strategi pemasaran mana yang harus diprioritaskan di Gabungan Kelompok Tani (Gapoktan) Sidorukun. Untuk pemasaran agen hayati, "PGPR JAKABA" produksi gapoktan Tani Sidorukun desa Rambipuji ini adalah strategi alternatif untuk pemasaran agen hayati yang berfungsi sebagai modal untuk memanfaatkan kemajuan teknologi pemasaran dengan meningkatkan hasil uji Laboratorium mengenai keragaman unsur dan kerapatan mikroorganisme untuk memastikan produk berkualitas tinggi dan terjamin. Dengan nilai TAS tertinggi 7,39, menangkap peluang pasar dari banyak petani dan konsumen.
Co-Authors Mushthofa Kamal Nuryo Sekarnoto R.r. Lia Chairina Retno Sari Mahanani Ridwan Iskandar Yopi Hendrawan