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ANALISIS KUALITAS PELAYANAN FRONTLINER PADA NASABAH PT BANK BNI SYARIAH KC PANORAMA BENGKULU Tri Rahayu; Yanto Yanto; Indria Indria
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 5 No 1 (2018)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v5i1.712

Abstract

This study aims to find out how the frontliner services for customers of PT Bank BNI Syariah KC Panorama Bengkulu. This research is a descriptive study with a qualitative approach. Descriptive qualitative research aims to explain the phenomena as deeply as possible that occur in the field and present data systematically, factually, and accurately regarding the facts or phenomena that occur in the field. Data collection is done by means of initial observation, interviews and documentation. Data analysis in this study uses three components, namely data reduction, data presentation and conclusion. The results showed that the quality of service of PTBank BNI Syariah KC Panorama Bengkulu has implemented five dimensions of service quality according to Parasuarman et al, namely Tangible, Reliability,Responsivity, Assurance and Emphaty, but there are some things that have not gone according to customer wishes such as the inability of waiting room at PT Bank BNI Syariah KC Panorama Bengkulu, where the waiting room is too small, sometimes busy customers have to wait outside, then the lack of seats waiting sometimes customers waiting to stand up remember the condition of small and narrow room and for EDC tools that have to swipe cards repeatedly because the EDC engine is error.
MOTIF PENGGUNA MEDIA SOSIAL DALAM MENGUNGGAH INSTAGRAM STORY (Studi Fenomenologi Pada Anggota Sanggar Arastra di Kota Bengkulu) Yurindah Yurindah; Sri Narti; Indria Indria
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 6 No 1 (2019)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v6i1.838

Abstract

Instagram social media is a unique medium because through this media not only communicating by sharing photos, but also penetrating into videos that everyone can get various videos that inform various kinds of actifities or routines that are carried out. The use of instagram also occurs among the community in the city of Bengkulu, precisely Sanggar Arastra community, thus encouraging members to play Instagram. The purpose of this study is to find out the motives of social media users to upload instagram story. This study uses a qualitative research method with a qualitative descriptive approach and this study uses the motive theory by Papacharissi and Rubin (2017), which consist of several motives, utility motives and motives seeking information. This research was conducted with data collection techniques through interview, observation and documentation study. The subjects in this study were five members of Sanggar Arastra owning an Android or iOS cellphone with an application and an Instagram account, they actively play Instagram and like ti upload photos, videoa and texts on the Instagram Story. The results of thie study indicate that the motives of members of Sanggar Arastra in uploading photos, videos nd texts in Instagram story are convenience motives, entertainment motives, passing time motives to follow current trends. Of all the motives, there is the most dominant motive, namely Convenience Motives because what they upload on Instagram stories is a form of expressing themselves, a place to express feelings in the form of photos, videoa and texts. Their uploads form a good image in order to get the desired recognition.
Strategi Komunikasi Merek Melalui Pemasaran Berbasis Empati bagi Pelaku UMKM pada Masa Pandemi Covid-19 di Kota Bengkulu Sapta Sari; Indria Indria
DIKSI: Jurnal Kajian Pendidikan dan Sosial Vol. 3 No. 1 (2022): Diksi: Jurnal Kajian Pendidikan dan Sosial
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/diksi.v3i1.123

Abstract

Penelitian ini memberikan uraian bagaimana strategi komunikasi merek melalui pemasaran berbasis empati yang dilakukan oleh pelaku UMKM di Kota Bengkulu. Pelaku UMKM yang dijadikan sebagai objek penelitian adalah pelaku UMKM yang menggunakan Instagram sebagai media promosi di Kota Bengkulu. Uraian strategi komunikasi merek ini didapat dari konsep komunikasi merek dan pemasaran berbasis empati, yaitu Empathy Maps dari Dave Gray dengan pendekatan studi literatur yang dilakukan pada bulan Desember 2021. Strategi komunikasi merek melalui pemasaran berbasis empati yang dilakukan oleh pelaku UMKM di Kota Bengkulu melalui dua segi, yaitu isi pesan dan media yang digunakan. Bisa disimpulkan bahwa, pelaku UMKM di Kota Bengkulu melakukan inovasi dalam promosi produknya melalui pesan yang menarik dan mengikat emosional pembeli melalui akun Instagram sebagai media yang dipilih untuk promosi.
THE POLITICAL COMMUNICATION STRATEGY OF PARTAI GOLONGAN KARYA IN REGIONAL HEAD ELECTION YEAR 2018 Haris Sasilo; Sapta Sari; Indria Indria
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2832.767 KB) | DOI: 10.37638/sengkuni.1.1.87-97

Abstract

This study aims to determine the political communication strategy of the golongan Karya (golkar) party in regional head elections. Data retrieval techniques that researchers use are interviews, documentation, and observation. Data collection techniques by purposive sampling by taking informants as many as 3 people. This study uses a qualitative descriptive method using the positioning theory from adam nursal (andianus pito: 2013) consisting of 1) policy is an offer of work programs delivered by candidates to the pubic 2)person is a candidate who has high quality and track record 3). This party is an apolitical product that has been done by the Golkar party 4). Presentation is the presentation of work programs submitted by the golkar party to the pubic directly. The results of the research and discussion that the positioning theory carried out by the DPD golongan Karya (Golkar) party is able to take sympathy and can influence the message conveyed to the public.
PRACTICES OF ONLINE MEDIA CONGLOMERATION Efriyandi Efriyandi; Anis Endang SM; Indria Indria
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4850.396 KB) | DOI: 10.37638/sengkuni.1.2.143-164

Abstract

In this era of globalization, the need for information is fast becoming very important for society. With this speed, online media has become one of the mass media that has a lot of interests and readers. On the other hand, it also gave birth to business interest for capital owners to establish large online media such as more than one, making the practice of conglomeration. As in Vicent Mosco's theory the conglomeration is a merging of a media company into a larger company that is in charge of the media. Ultimately, it also had an impact on reporting to the public and evidenced by conducting research on qualitative methods, namely by conducting interviews, observation and documentation with Miles model analysis techniques to media owners as well as to online media reporters SMSI group. In-depth interviews with discussions that have been determined previously in order to obtain data on this study. From this practice that there is a lot of space played by media owners, one of whom occupies as the editor and as the leader of the media, then all practical policies are all determined by the editor of good news that will be covered by journalists in the field. Technically, all news has been conceptualized by the editor, such as issues that will become news. Issues raised provide opportunities for journalists or media owners to find income for companies, such as cooperation with the government or political figures and the news is one of the priorities of the conceptual media owner.
Influence Of Uploading Natural Tourism Photos On Google Maps On Visiting Behavior Of Domestic Tourists Mangrove Forest Yora Herlina; Sri Narti; Indria Indria
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.%p

Abstract

The purpose of this research is to find out the influence of uploading natural tourism photos on google maps on visiting behavior of domestic tourists by using quantitative research. Data are collected by using a questionnaire and spread that to respondents. In this research, there are two variables, free variable (x) photo upload, bound variable (Y) visiting behavior, and calculated by using SPSS 21.0. this research shows that photo upload influences the visiting behavior and from validity test, rcount rtable. This means all questions item in this research is valid. The correlation of rcount is 0,728 and higher than rtable, 0,334 means between X variable toward Y variable has positive and strong correlation means the higher number of uploads, visiting behavior will increase and can be obtained that the coefficient determination value which obtained is 0,530. It means the photo upload influence the visiting behavior for 53% while the rest 47% is influenced by other factors which are not to be researched in this research...
Analisis Strategi Komunikasi Pemasaran Maxim Dalam Meningkatkan Competitive Advantage Di Kota Bengkulu Riska Indah Salpitri; Sapta Sari; Indria Indria
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4336

Abstract

This research purpose is to find out communication strategy which used by Maxim company in increasing Competitive Advantage in Bengkulu City. This research used theory from Saban Elchdar (2013) in Sudaryono (2016:274) which involves some components such as competitive pricing, good quality, product innovation and time to market. This research is qualitative research with case study research because the researcher want to observe the information about what can be learned or pulled from related case. Data are collected by using direct observation by doing deep interview and documentation. The result of this research shows that competitive pricing, Maxim has decided basic pricing from all features so the users of Maxim application satisfied with cheap price compared with competitor. The quality of Maxim product keeps developing by increasing the comfort feeling from the users or drivers. Product innovation shows that Maxim has launched some product innovation which can be used to support and help the application user carrying their daily needs. Time to Market in conducting of promotion strategy has run very well online and offline.
Representasi Kisah Percintaan Di Era Milenial Dalam Film Bad Boys Vs Crazy Girls Desi Naili Rahmadawati; Indria Indria; Anis Endang Sri Murwani
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4342

Abstract

This study aims to determine the Representation of Romance in the Millennial Era in the Film Bad Boys vs Crazy Girls, this research is a qualitative study using the data analysis technique used by researchers is Roland Barthes semiotics, the results of this study show that films as one of the community's favourite entertainment facilities are always interesting and there are many messages that can be taken. One of them is the film Bad Boys vs Crazy Girls, namely Sign and Code (signs and codes) contained in the meaning of Representation of Romance in the Millennial Era, the denotation in this story is initially Liam and Kate, two of the most popular students in school who hate each other then over time they have the same feeling of falling in love until finally Kate and Liam are dating. Furthermore, the connotation in this film changes from hating each other to loving each other which describes a journey that usually occurs in romance stories, then the myth in this film is that someone who hates each other with the passage of time who is always together will cause feelings of love. The selection of signs and codes focuses on the scene of Liam and Kate falling in love again. Through semiotic studies, researchers at least find signs and codes that are significant to the research objectives in the scenes of teenage life summarised in the denotation and connotation tables.
Criminality in Movies (Analysis of Criminality Element in John Wick 2014 by Chad Stahelski) Albertus Simamora; Anis Endang SM; Indria Indria
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4398

Abstract

Elements of crime in films can be found in scenes, story ideas or dialogues. The element of crime can trigger violence in the real world. The purpose of this research is to know and describe the meaning of crime as a learning medium to recognize and prevent criminal acts in the real world. The depiction of criminal elements is influenced by patriarchal ideology and extremism. This research is a qualitative research with John Fiske's semiotic analysis approach using The Codes Of Television theory. The results of this study indicate that the meaning of crime shown in the John Wick film displays and communicates four forms of crime, namely: shooting, killing, beating, and maltreating. The four forms of criminality are influenced by the ideology of masculinity and extremism. Masculinity is a cultural construction attached to men, extremism is a radical belief in a concept. The ideology of masculinity is constructed from the ideology of patriarchy and capitalism and the ideology of extremism is constructed from the ideology of fanaticism.
Komunikasi Sebagai Sarana Akulturasi Antara Kaum Urban Dengan Masyarakat Lokal (Studi Di Kampung Bahari Pulau Baai Bengkulu) Fahmi Cakra Dwi Guna; Sapta Sari; Indria Indria
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 4 (2023): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i4.4578

Abstract

Abstrak
Co-Authors Albertus Simamora Anis Endang Sri Murwani Ardiyes Mentari Santoso Desi Naili Rahmadawati Diana Tiarani Efriyandi Efriyandi Fahmi Cakra Dwi Guna Haris Sasilo Intania Pitaloka Puput Pitria Ulandari Riska Indah Salpitri Riski Putra Utama Sapta Sari Sri Narti Tri Rahayu Vethy Octaviani Vira Octavia yanto yanto Yanto Yanto Yora Herlina Yurindah Yurindah