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Journal : Agricultural Science

Factors That Influence Purchasing Decisions On Brazilian Grapes AT CV. Gentar Brazilian Grapes Teja Village, Rajagaluh Sub-District, Majalengka District Sri Muriyanti; Elisa Yulistiani; Evi Noviyanti; Siti Wahana; Dina Dwirayani
Agricultural Science Vol. 9 No. 1 (2025): September
Publisher : Faculty of Agriculture, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/agriscience.v9i1.169

Abstract

The purpose of this study was to analyze the factors that influence purchasing decisions for Brazil grapes at CV. Gentar Brazil Wine, Majalengka. A quantitative approach was used with a survey method of 100 respondents. The independent variables are price, product quality, promotion, and location, while the dependent variable is the purchase decision. Data analysis was carried out using multiple linear regression. The results showed that the four variables had a significant effect on purchasing decisions, with an R² value of 71.5%. Only product quality and location have a significant effect partially, while price and promotion do not. Product quality is the dominant factor influencing purchasing decisions, and strategic location. These results indicate the importance of improving product quality and distribution access in Brazil grape marketing strategies. This research can be expected to be a reference for the development of exotic horticultural agribusiness at the local level
Comparative Income Analysis of Partner and Non-Partner Shallot Farmers in Cirebon Rifyal Zaelva Gustinar; Dina Dwirayani; Tety Suciaty
Agricultural Science Vol. 9 No. 2 (2026): March In Progress
Publisher : Faculty of Agriculture, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/agriscience.v9i2.196

Abstract

Reality shows that there is an income gap between farmers partnered with PT Tani Bawang Sejahtera and non-partner farmers, even though ideally partnerships should be able to promote equitable profits. This study aims to: 1) analyze the partnership pattern between PT Tani Bawang Sejahtera and its partner farmers; and 2) analyze the income differences between PT Tani Bawang Sejahtera partner farmers and non-partner farmers. This research was conducted in Babakan Subdistrict, Cirebon Regency, with the research process taking place from October 2025 to January 2026. The research design is considered a comparative quantitative study with a survey research technique. The population of this study consists of red onion farmers who are both partners and non-partners. Data analysis was conducted using a two-sample independent mean difference test (independent sample t-test). The study results showed that partner farmers had an average production cost of IDR. 175,610,184, revenue of IDR. 445,726,071, and income of IDR. 270,115,887, while non-partner farmers had a production cost of IDR. 174,596,638, revenue of IDR. 292,063,141, and income of IDR. 117,466,503. Based on the difference test analysis using the independent sample t-test, the significance was found to be 0.000 and the mean difference was positive, indicating a difference between the incomes of partner and non-partner farmers, with partner farmers having a higher average income.