M. Asep Fathur Rozi
Sekolah Tinggi Agama Islam (STAI) Muhammadiyah Tulungagung

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Implementation of Marketing Strategies in Educational Institutions M. Asep Fathur Rozi; Bustanul Arifin
EDUKASI : Jurnal Pendidikan Islam (e-Journal) Vol. 8 No. 1 (2020): Edukasi: Jurnal Pendidikan Islam
Publisher : Tarbiyah Departement collaboration with AMCA

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Abstract

Marketing education services is a social and managerial process to get what is needed and to chill through creating offers, exchanging valuable products with other parties in the field of education. The purpose of this study is to determine the implementation of marketing strategies in educational institutions. The research method used is a descriptive qualitative approach to the study of literature from books, journals and other sources. The results show that to create a synergistic relationship between educational institutions, the education service user is not only used as a customer, but is also positioned as a manager, and also as a partner. Education service users are involved in policy making and planning in education. Thus the user of educational services also determines the development of educational institutions that ultimately affect the development of children.
Strategi Memperkokoh Jantung Pendidikan Islam M. Asep Fathur Rozi
Ta'allum: Jurnal Pendidikan Islam Vol 5 No 1 (2017)
Publisher : Institut Agama Islam Negeri (IAIN) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/taalum.2017.5.1.161-180

Abstract

Islamic education is the responsibility of the community and the government. To raise and advance education then required strategy. One of them is a strategy to strengthen the heart Islamic education, namely educator, library, and laboratory. They are a source of learning that most powerful thing to build personality school tuition. Strategy strengthens educator could be done by monitoring and evaluation by institutions through an assessment performance and hold internal training and involve outside training. Then to complete function library could be done by furnish library collection and allocating funding to increase the collection and improving facilities and infrastructure library including photocopy, online access library, and search engine book. The strategy we can do for strengthening laboratory among others by preparing a laboratory technician that not only mastering in managing the laboratory but also in Islamic scientific, prepare facilities and infrastructure in the lab and obliges in educator to use laboratory by order to support their teaching.
Strategi Memperkokoh Jantung Pendidikan Islam M. Asep Fathur Rozi
Ta'allum: Jurnal Pendidikan Islam Vol 5 No 1 (2017)
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/taalum.2017.5.1.161-180

Abstract

Islamic education is the responsibility of the community and the government. To raise and advance education then required strategy. One of them is a strategy to strengthen the heart Islamic education, namely educator, library, and laboratory. They are a source of learning that most powerful thing to build personality school tuition. Strategy strengthens educator could be done by monitoring and evaluation by institutions through an assessment performance and hold internal training and involve outside training. Then to complete function library could be done by furnish library collection and allocating funding to increase the collection and improving facilities and infrastructure library including photocopy, online access library, and search engine book. The strategy we can do for strengthening laboratory among others by preparing a laboratory technician that not only mastering in managing the laboratory but also in Islamic scientific, prepare facilities and infrastructure in the lab and obliges in educator to use laboratory by order to support their teaching.
Enhancing Educational Quality through Principals' Human Resources Management Strategies M. Shoffa Saifillah Al Faruq; Ahmad Sunoko; M. Asep Fathur Rozi; Agus Salim
AL-ISHLAH: Jurnal Pendidikan Vol 16, No 2 (2024): AL-ISHLAH: JURNAL PENDIDIKAN
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v16i2.5042

Abstract

This article investigates the principal's strategies for enhancing the quality of education through human resource management at MTs Al Anwar Sarang. The school faces several challenges, including teacher discipline, the mismatch between academic qualifications and teaching assignments, and the mastery of learning methods and media. A qualitative research method was employed, involving in-depth interviews to gather data on the strategies used by the school principal to improve education quality. Interviewees included principals, educators, education personnel, and other relevant parties. The data were analyzed using data condensation techniques as described by Miles and Huberman, followed by presentation and conclusion drawing. The study revealed that the principal implemented several effective strategies. These included granting educators the freedom to develop professionally, providing motivation and support, delegating training responsibilities, and involving resource persons. Additional support was given through adequate facilities, sufficient time, family meetings, and rewards. These strategies led to improvements in individual skills and fostered a dynamic, collaborative, and reward-focused school environment. Specifically, they enhanced educator discipline, improved the quality of teaching, and bolstered mastery of learning methods and media. The findings suggest that the principal’s policies, which promote autonomy and professional development, significantly contribute to educational improvements. Furthermore, the strategies created a positive atmosphere and a solid community of educators, supporting sustainable growth for the entire educational team. This study provides valuable insights for educators, policymakers, and researchers into how strategic human resource management can enhance education quality. The pragmatic framework introduced here demonstrates how school principals can effectively guide human resource management to achieve significant educational improvements.