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All Journal KUMARA CENDEKIA CERIA (Cerdas Energik Responsif Inovatif Adaptif) MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI DEDIKASI: Community Service Reports Humanism : Jurnal Pengabdian Masyarakat
Nurul Shofiatin Zuhro
Universitas Sebelas maret
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : DEDIKASI: Community Service Reports

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Pelatihan Manajemen Pemasaran Lembaga PAUD berbasis Web di TK Surakarta Siti Wahyuningsih; Upik Elok Endang Rasmani; Novita Eka Nurjanah; Jumiatmoko Jumiatmoko; Nurul Shofiatin Zuhro; Anjar Fitrianingtyas; Bambang Winarji
DEDIKASI: Community Service Reports Vol 5, No 1 (2023): DEDIKASI: Community Service Report - January
Publisher : FKIP Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/dedikasi.v5i1.64926

Abstract

Early Childhood Education is an essential foundation to support further education. In reality, many institutions provide services to early childhood, both from the private sector and the government. However, only some of these institutions can compete amid competition for PAUD services in the digital era. Many institutions had to be merged and even closed because they did not have students, especially with the impact of covid 19, which made parents reluctant to send their students to PAUD. One of these phenomena experienced by institutions at LKMD Marsudisiwi Kindergarten in Surakarta and Aisyiah 20 Pajang Kindergarten in Surakarta is that it is undeniable that the impact of the COVID-19 pandemic and the lack of digital-based promotional management has reduced students entering the institution. Based on the results of the initial FGD between the service team and the TK LKMD Marsudisiwi Surakarta and TK Aisyiah 20 Pajang Surakarta, it was decided to hold a training in optimizing marketing management for web-based.
Co-Authors Anayanti Rahmawati Anjar Fitrianingtyas Bambang Winarji Jumiatmoko Jumiatmoko Jumiatmoko Khoirul Syaifuddin Muhammad Munif Syamsuddin Novita Eka Nurjanah Novita Eka Nurjanah Siti Wahyuningsih Upik Elok Endang Rasmani Vera Sholeha Warananingtyas Palupi