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STRATEGI PENGEMBANGAN USAHA BERDASARKAN ANALISIS LINGKUNGAN USAHA PADA INDUSTRI SAPU IJUK DESA MEDAN SINEMBAH KECAMATAN TANJUNG MORAWA Mitra Musika Lubis; Khairul Saleh; Fatmawaty Fatmawaty
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 22, No 2 (2016)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v22i2.4656

Abstract

Usaha sapu ijuk di Desa Sinembah yang masih bersifat konvensional sehingga penanganan masih sangat sederhana. Rendahnya kinerja usaha industri rumah tangga sapu ijuk di lokasi pengabdian dari aspek teknis produksi dalam penyediaan bahan baku dan pembentukan modal. Usaha industri kecil sapu ijuk selama ini memiliki keterbatasan dalam memperluas jaringan pemasaran dan kurangnya promosi usaha yang efektif dan efisien. Target luaran dari kegiatan ini adalah : Mitra memiliki kemampuan membuat catatan keuangan industri rumah tangga dan dapat meningkatkan perekonomian. Hasil yang diperoleh adalah tidak ada lembaga yang menjamin Harga Eceran Tertinggi (HET) untuk komoditas sapu ijuk sehingga harga sapu dibeli murah oleh pengumpul dan persaingan terhadap sapu plastik. Saluran pemasaran produk sapu ijuk dikatakan tidak efisien pada pengolah karena nilai mark up on selling tinggi. Faktor yang mempengaruhi besarnya pendapatan tenaga kerja wanita adalah jumlah produksi dan harga sapu. Upaya yang dilakukan ialah membuat suatu organisasi perkumpulan para pengerajin sapu ijuk untuk menetapkan (HET), sehingga pengerajin yang tidak terjun langsung ke pemasaran tidak terlalu dirugikan kemudian meningkatkan penampilan dan kualitas untuk lebih menarik para konsumen.
ANALISIS PENDAPATAN BERSIH PETANI KEDELAI DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI KEDELAI DI KECAMATAN BERINGIN KABUPATEN DELI SERDANG Rahmaddin Sahputra; Hasnudi Hasnudi; Mitra Musika Lubis
JURNAL AGRICA Vol 5, No 2 (2012): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v5i2.1307

Abstract

Abstract            This Research was conducted at sub-district of beringin as chosen location of research by reason the sub-district of Beringin is a central area of soybean production and as one of area for development of soybean in Regency of Deli Serdang. The objective of this research is to analyze the net income of soybean farmers in soybean agribusiness per planting season at sub-districtof Beringin and to analyze the influence of land, manpower, urea, TSP, KCl fertilizer and pesticide to the production of soybean per planting season in the sub-district of Beringin.                      This research applies field observation method by using research instrument, i.e. questionnaire and interview. The research is a quantitative descriptive study. The population in this research is all of famers who harvest of soybean at 3 (three) sample villages at the sub-district of Beringin. The respondent is 95 farmers as samples that distributied at village of karang anyar, Beringin and Serdang. The apllied data analysis mode is multi linear regression analysis that estimated by production function of cobb-douglas.            This result of research is conducted by using F-test that proved that the variable of land area (XI), manpower (X2), urea fertilizer (X3), TSP fertilizer (X4), KCl fertilizer (X5), and pesticide (X6) is significant to the soybean production variables. And on t-test, the land area, TSP fertilizer and pesticide influence the soybean production significantly. While the manpower, urea and KCl fertilizer has not significant influence to the production of soybean.            The conclusion of this research is the net income of soybean farmers per hectar/planting season at sub-district of Beringin is IDR 1.885.191 or 35 % of total cash income from the selling of 1.204,7 Kg while the production factor, i.e. land are TSP fertilizer and pesticide has a significant influence to the production of soybean at sub-district of Beringin. Keywords :   Production, Function of Production, Factor of Production, Estimation Model, Soybean, Production Elasticity, and Return to Scale.
ANALISIS AGRIBISNIS DAN AGROINDUSTRI KELAPA DI PROVINSI SUMATERA UTARA Mitra Musika Lubis
JURNAL AGRICA Vol 3, No 1 (2010): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v3i1.1382

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan dan model pengembangan agrlblsnis dan agroindustri kelapa di Sumatera Utara. Metode yang digunakan adalah perhitungan kelayakan proyek yang terdiri dari B/C ratio dan IRR; Hasil kajian menunjukkan bahwa hasil olahan samping dari kelapa berdasarkan nilai B/C ratio dan IRR adalah : sabut kelapa (3,58 dan 76° o); tempurung kelapa (1,11 dan 23° 0) nata de coco (1,32 dan 32" 0); dan biodiesel kopra (1,78 dan 24,720 0). Model yang sebaiknya dilakukan adalah model koperasi usaha ' kelapa rakyat karena besarnya potensi perkebunan kelapa rakyat di Sumatera Utara.Kata Kunci : Agribisnis, agroindustri, kelayakan, model, kelapa
ANALISIS TINGKAT KELAYAKAN USAHA UBI KAYU SEBAGAI KOMODITAS UNGGULAN AGRIBISNIS DI KECAMATAN KOLANG KABUPATEN TAPANULI TENGAH Endang Sari Simanullang; Mitra Musika Lubis
Indonesian Journal of Agricultural Economics Vol 7, No 2 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.2.1-6

Abstract

The study attemps to analyze business citeria of cassava as an agribusiness prime commodity in Kolang Districts Tapanuli Tengah Regency. The study using the method of Return Cost Ratio (RCR) analysis. The results show the value of Return Cost Ratio is 2,98. In general, we can confirm that cassava as an agribusiness prime can be developed by farmer. The study is essential for policy decision-making of cassava as an agribusiness prime commodity in Kolang Districts Tapanuli Tengah Regency.
Pengaruh Social Media Marketing Instagram terhadap Permintaan Sayuran Organik di Kota Medan Wicky Wanansih Purba; Ellen L Panggabean; Mitra Musika Lubis
Jurnal Agrisep Vol 25, No 2 (2024): Volume 25 Nomor 2 Desember 2024
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v25i2.40979

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi media pemasaran sosial terhadap permintaan sayuran organik di Kota Medan dan untuk mengetahui permintaan sayuran organik di e-commerce Kota Medan. Penentuan daerah penelitian dilakukan secara purposive yaitu daerah penelitian dipili secara sengaja dengan pertimbangan daerah penelitian merupakan kota terbesar di Sumatera Utara. Penentuan sampel dilakukan dengan cara teknik Proportionate Stratified Random Sampling yaitu penentuan yang dilakukan dengan cara membagi populasi ke dalam sub populasi/strata secara proporsional dan dilakukan secara acak. jumlah sampel penelitian sebanyak 70 responden. Dalam penelitian ini, teknik analisis menggunakan regresi linier berganda dengan metode analisis deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa faktor-faktor yang berpengaruh signifikan terhadap permintaan sayuran organik adalah kualitas konten, pemahaman konten dan kebugaran konten hanya saja faktor kebugaran berpengaruh negatif terhadap permintaan sayuran organik dan copywriting tidak berpengaruh signifikan terhadap permintaan sayuran organik. Permintaan sayuran organik yang paling banyak diminta konsumen saat berbelanja online adalah sawi, selada dan bayam.
Analisis Pengaruh Pertanian Berkelanjutan terhadap Ketahanan Pangan di Daerah Perdesaan: Analysis of the Impact of Sustainable Agriculture on Food Security in Rural Areas Doddy Ismunandar Bahari; Mitra Musika Lubis; Eka Apriyanti; Muhammad Rispan Affandi; Rizal Perlambang
Jurnal Kolaboratif Sains Vol. 8 No. 2: Februari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i2.7073

Abstract

Pertanian berkelanjutan menjadi salah satu solusi dalam menghadapi tantangan ketahanan pangan di daerah perdesaan. Penelitian ini bertujuan untuk menganalisis pengaruh pertanian berkelanjutan terhadap produktivitas, biaya produksi, pendapatan petani, dan diversifikasi tanaman sebagai faktor utama dalam ketahanan pangan. Penelitian ini menggunakan pendekatan mixed-methods dengan metode survei, wawancara mendalam, observasi lapangan, dan studi dokumentasi. Sampel penelitian terdiri dari 50 petani, 10 penyuluh pertanian, 5 pejabat pemerintah daerah, dan 20 rumah tangga perdesaan yang dipilih dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa produktivitas petani berkelanjutan meningkat sebesar 40,6% dibandingkan dengan petani konvensional, sementara biaya produksi menurun sebesar 30,7% akibat penggunaan pupuk organik dan pestisida alami. Dari segi ekonomi, pendapatan petani yang menerapkan pertanian berkelanjutan meningkat sebesar 46,4%, yang menunjukkan bahwa sistem ini lebih menguntungkan dalam jangka panjang. Selain itu, petani berkelanjutan memiliki rata-rata 5 jenis tanaman dalam satu musim, dibandingkan dengan petani konvensional yang hanya menanam 2 jenis tanaman, sehingga meningkatkan ketahanan pangan dan mengurangi risiko gagal panen. Penelitian ini menegaskan bahwa pertanian berkelanjutan tidak hanya meningkatkan kesejahteraan petani, tetapi juga memperkuat ketahanan pangan di daerah perdesaan. Oleh karena itu, diperlukan dukungan kebijakan, edukasi, dan insentif untuk memperluas adopsi praktik ini. Dengan pendekatan yang lebih berkelanjutan, sektor pertanian dapat menjadi lebih resilien terhadap tantangan global, seperti perubahan iklim dan krisis pangan.
Sustainability Analysis of Coffee Agribusiness in Indonesia: Environmental, Economic, and Social Perspectives Philip Yudha Gabriel; Mitra Musika Lubis
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.7284

Abstract

Sustainable coffee agribusiness is an approach to coffee cultivation, processing, and marketing that considers environmental, economic, and social aspects. This research aims to assess the sustainability of coffee agribusiness by focusing on these three aspects to ensure the coffee industry continues to grow without damaging the ecosystem, improving farmers' welfare, and strengthening economic stability. The research method used is literature review by collecting data from relevant journals, scientific articles, and previous research in the last five years. The results showed that the environmental aspects of coffee agribusiness can be maintained through the implementation of agroforestry systems, reduced use of hazardous chemicals, and better waste management. From an economic perspective, the main challenges faced by farmers are fluctuating coffee prices and high production costs. Solutions include strengthening cooperatives, diversifying processed coffee products, and accessing fair trade certification schemes. Meanwhile, the social aspects of coffee agribusiness sustainability include farmer welfare, women's empowerment, and increased involvement of the younger generation in the sector. Support from the government, private sector, and non-governmental organizations is needed to create policies that support the sustainability of coffee agribusiness. By applying the principles of sustainable agriculture, the coffee agribusiness
Analysis of the People's Rubber Marketing System in Mandailing Natal: Review of Distribution Channels, Margins, and Efficiency Muhammad Iqbal; Mitra Musika Lubis
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 3: July 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i3.8329

Abstract

Smallholder rubber is a leading commodity that plays a vital role in the regional economy, particularly in Mandailing Natal Regency, which is known as one of the main rubber-producing areas in North Sumatra. However, the marketing system for smallholder rubber in this region still faces several structural constraints that significantly affect farmers' income. This article aims to analyze the distribution channels, margin distribution, and marketing efficiency of smallholder rubber in Mandailing Natal using a literature review approach. The data were obtained from various scientific publications, government reports, and agribusiness studies published over the past ten years. The review found two common marketing channel patterns: a long channel (farmers ? local collectors ? wholesalers ? factories) and a short channel (farmers ? wholesalers ? factories). The short channel proves to be more profitable for farmers by reducing intermediaries and increasing marketing efficiency. Additionally, farmers' share of profit margins increases significantly under the short channel. Nonetheless, challenges such as weak farmer institutions, limited market access, and lack of price information remain major obstacles. Therefore, recommended strategies include establishing marketing cooperatives, improving distribution infrastructure, and digitizing price information systems. Enhancing the existing marketing system is expected to improve the welfare of smallholder rubber farmers in Mandailing Natal sustainably.
IMPROVEMENT OF SOIL BEARING CAPACITY BASED ON MODERATE VOLUME USING RICE HUSK ASH Tika Ermita Wulandari; Mitra Musika Lubis; Hermansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 11 (2023): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i11.285

Abstract

Good soil is soil that has good stability and load-bearing capacity for any construction built on it. However, the existing soil conditions may not possess sufficient load-bearing capacity, necessitating a method to improve it. For instance, in North Sumatra, the soil is relatively soft and predominantly used for agriculture. Rice husk ash is a byproduct of rice farming and exhibits pozzolanic properties, making it a potential alternative for enhancing soil load-bearing capacity. Typically, soft soil is fine-grained, has high moisture content, high saturation, high porosity, high initial pore pressure, low shear strength, and significant potential for settlement under increasing effective stress. This research aims to improve soil load-bearing capacity by using rice husk ash with varying mixtures of 0%, 4%, 8%, 12%, 16%, and 20%. Soil samples were collected in the Lubuk Pakam area of North Sumatra. Testing included soil physical properties, such as soil index properties, and soil mechanics tests conducted in the soil mechanics laboratory at the University of Santo Thomas, Medan.Based on the tests, the soil was categorized as organic soil, highly cohesive, and had high plasticity. According to the USCS classification, it falls into the fine-grained or organic soil category with the symbol PT. The CBR values after 7 days of curing with various lime additions of 0%, 4%, 8%, 12%, 16%, and 20% were found to be 0.98, 1.18, 2.00, 4.80, 13.00, and 18.80, respectively. Therefore, it can be concluded that the higher the proportion of rice husk ash in the mixture, the higher the CBR value. This can potentially enhance farmers' income through rice husk sales.