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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Nutrition Science Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation Jurnal Manajemen Dan Bisnis Ekonomi
Aripin Ahmad
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Agriculture, Biological Sciences & Forestry Chemistry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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PENGARUH HARGA, PROMOSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE DI BANDAR LAMPUNG Audia Indah Banowati; Aripin Ahmad; Nuzul Inas Nabila
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.1051

Abstract

The development of technology towards an all-digital direction in Indonesia is currently growing rapidly, causing changes in consumer behavior that shifts from offline shopping to online shopping. One of the most popular E-Commerce-based online shopping sites in Indonesia is Shopee. In this condition, purchasing decisions are influenced by price, promotion and trust. The purpose of this study was to determine whether there was an effect of price, promotion, and trust on Shopee's online purchasing decisions in Bandar Lampung. The sampling used in this research is using non-probability sampling method with purposive sampling technique. The number of samples used in this study were 100 respondents. Analysis of the data used is multiple linear regression analysis. The results of this study indicate that: (1) Price has a significant effect on Shopee online purchasing decisions in Bandar Lampung (2) Promotion has a significant effect on Shopee online purchasing decisions in Bandar Lampung (3) Trust has a significant effect on Shopee online purchasing decisions in Bandar Lampung and ( 4) Price, Promotion and Trust have a significant effect on Shopee's online purchasing decisions in Bandar Lampung.
The Effect of Adding Purple Yam Flour on the Organoleptic Properties of Biscuits Devita Annisa; Ichsan Affan; Aripin Ahmad; Teuku Muliadi; Eva Fitriyaningsih; Amelia Puteri Nur Azizah; Syuja Rafiqi Arifin
Journal of Nutrition Science Vol 4, No 1 (2023): May, 2023
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jns.v4i1.7182

Abstract

Biscuit is a type of dry food that is popular among the community. In the making of biscuits, additional ingredients are added to increase nutritional value, such as the addition of purple yam tuber. Purple yam contains high levels of carbohydrates and calories. Its carbohydrate content has a high amylose level of 26.98-31.02%. One of the food products that can be made into a healthy snack with high fiber and nutritional value is biscuits. The aim of this study is to determine the effect of adding purple yam flour to the acceptability of biscuits as a high fiber snack. This study is experimental using a Completely Randomized Design (CRD) Non-Factorial with 3 treatments and 3 replications. To influence acceptability, sensory tests were conducted on taste, aroma, texture, and color using 25 panelists. The results showed that the acceptability of biscuits with the addition of purple yam flour from the color aspect was most preferred by panelists in treatment A (150 g) compared to B (125 g) and C (100). The addition of purple yam flour has no significant effect on taste, aroma, and texture, while there is a significant effect on color.
Analisis Kualitas Pelayanan Elektronik Terhadap Keputusan Berbelanja Online Pada E-Comerce Zalora Di Bandar Lampung Talitha Nahda Engrasia; Aripin Ahmad
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 2 (2023): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.938 KB) | DOI: 10.54066/jmbe-itb.v1i2.195

Abstract

Keputusan pelanggan membeli merupakan faktor yang sangat menentukan dalam pemasaranuntuk kelansungan hidup perusahaan. Untuk itu perusahaan harus memberikan pelayanan yang baik kepada pelanggannya. Permasalahannya adalah terdapat pengaruh yang signifikan antara Kualitas Pelayanan Elektronik terhadap Keputusan Berbelanja Online pada E-Comerce Zalora di Bandar Lampung. Hasil regresi linear sederhana membuktikan kualitas pelayanan elektronik berpengaruh secara signifikan terhadap keputusan berbelanja online pada E-Comerce Zalora di Kota Bandar Lampung. Untuk meningkatkan keputusan berbelanja online pada E-Comerce Zalora, sebaiknya mengevaluasi pelayanan yang dilakukan oleh pelaksana manajemen Zalora terutama dari segi keamanan dan pengiriman barang sampai ke konsumen.
Pengaruh Penggunaan Slogan Pada Iklan Terhadap Keputusan Pembelian Konsumen Teh Botol Sosro Dengan Mediasi Kesadaran Merek Yasmin Salsabilla; Aripin Ahmad; Dwi Asri Ambarwati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i4.2594

Abstract

This research aims to determine "The Effect of Using Slogans in Advertisements on Consumer Purchasing Decisions for Sosro Bottle Tea Mediated by Brand Awareness". In this research there are three variables, namely, slogans in advertisements as the independent variable, purchasing decisions as the dependent variable, and brand awareness as the mediating variable. The research method used in this research is quantitative with a descriptive approach distributed to 100 respondents using a questionnaire distributed online with a Likert scale technique. Based on the problem formulation and discussion of research results, the following conclusions are obtained: (1) Slogans have a significant effect on brand awareness. (2) Slogans have a significant effect on purchasing decisions. (3) Brand awareness has a significant effect on purchasing decisions. (4) Slogans do not have a significant effect on purchasing decisions through brand awareness as a mediating variable.
Pengaruh Daya Tarik Iklan Dan Frekuensi Penayangan Di Konvergensi Media Terhadap Minat Beli: (Studi Iklan Traveloka Di Youtube Pada Kalangan Gen Z Di Bandar Lampung) Florentina Jessica Karnesya; Aripin Ahmad; Nuzul Inas Nabila
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 1 (2024): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i1.2833

Abstract

Currently, the use of the internet is increasing and information systems are also increasing. This increase in internet use is used to support various aspects, especially business activities. One of the results of the rapid development of the internet is the advertising of products and services via social media. One e-commerce that uses advertising media to offer its products is Traveloka. His research aims to analyze and determine the influence of advertising attractiveness and viewing frequency on buying interest in Traveloka on YouTube among Gen Z in Bandar Lampung. The data used in this study is primary data obtained from respondents through a questionnaire. The population involves people who have seen Traveloka advertisements on YouTube and are interested in purchasing Traveloka application services among Generation Z in Bandar Lampung. The number of samples used was 130 respondents. The results of this research show that the attractiveness of advertising has a positive and significant effect on interest in buying Traveloka products, the frequency of advertising broadcasts has a positive and significant influence on the interest in buying Traveloka products, and the attractiveness of advertising and the frequency of showing simultaneously influence the interest in buying Traveloka products.
ANALYSIS OF THE PROGRAM TO ACCELERATE STUNTING REDUCTION IN PIDIE DISTRICT IN 2022 Iskandar; Syaukani; Muhammad Yani; Aripin Ahmad
MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation Vol. 5 No. 2 (2024): June
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/medalion.v5i2.127

Abstract

For the prevention and handling of stunting, in 2019 the Aceh government designated 3 districts as stunting Focus Locations (Lokus), one of which is Pidie. To accelerate the reduction of stunting, the government set program indicator targets that must be achieved by 2024, especially in the stunting focus areas. The achievement of these indicators is a reflection of the performance of each district/city. To find out the description of the performance achievement of each indicator, it is measured by an index value approach. The study was conducted quantitatively; analyzing secondary data from 29 program coverage indicators divided into 6 dimension groups. Each dimension of the index has equal weighting. Index assessment by comparing the annual program coverage indicator value with the target value set nationally. The stunting index in Pidie stands at 51.6. Out of the six evaluated dimensions, family assistance and food security scored the lowest, with values of 39.0 and 18.0. In contrast, the nutrition dimension recorded a higher score of 71.7. The health dimension, along with social protection (63.7) and decent housing (53.1), also needs more attention from the local authorities, as the efforts in these areas to tackle stunting are still lacking. Nutrition has become a primary focus in Pidie's stunting prevention strategies, as evidenced by high iron tablet intake among adolescent girls (79.9) and pregnant women (94.11), good rates of complementary feeding (MP-ASI) for children aged 6-23 months (89.3), growth monitoring (83.7), and supplementary feeding programs (PMT) for pregnant women (72.3) and undernourished toddlers (77.1). However, exclusive breastfeeding (64.7) and iron tablet consumption among prospective brides (34.6) are areas with lower achievement. The nutrition dimension, with the highest index score, is expected to play a significant role in reducing stunting rates
Analisis Kesadaran Merek Terhadap Niat Beli Produk Sociolla Di Kota Bandar Lampung Syahrani Dewi Syamsurya; Aripin Ahmad
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 2 (2023): April : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i2.803

Abstract

Persaingan usaha yang ketat menuntut perusahaan untuk mengelola bisnisnya agar mampu menciptakan produk yang memiliki identitas dan membedakan produk tersebut berbeda dengan produk lainnya yang disebut dengan merek serta menciptakan dan mempertahankan konsumen yang loyal dan salah satunya adalah melalui persaingan antar merek. Begitu juga Produk Sociolla merupakan brand e-commerce (retail) yang bergerak dibidang kecantikan. Sociolla memiliki identitas sebagai brand retail terbesar dan terlengkap yang khusus menjual produk kecantikan di Indonesia. Permasalahannya adalah Apakah kesadaran merek mempengaruhi niat beli konsumen Produk Sociolla di Kota Bandar Lampung. Metode penelitian dilakukan dengan jenis penelitian survei dengan tekhnik pengambilan sampel insidental sampling dengan jumlah sampel sebanyak seratus orang. Besarnya pengaruh kesadaran merek terhadap niat beli yaitu Koefisien Determinasi (R2) sebesar 61,10% sisanya 39,90% dipengaruhi oleh variabel-variabel lain diluar model. Secara parsial variabel pada Brand Recall (X2) merupakan variabel yang berpengaruh terbesar terhadap niat pembelian pada konsumen produk Sociolla, yaitu memiliki koefisien regresi sebesar 0,898. Hal ini sesuai dengan hasil analisis kuantitif yang menujukan bahwa variabel Brand Recall merupakan variabel paling berpengaruh terhadap niat pembelian produk Sociolla di Kota Bandar Lampung.
Pengaruh Pemasaran Media Sosial Terhadap Niat Berlangganan : (Studi pada Pengakses Akun Instagram @spotifyid) Moch. Praba Chasa Dhana; Aripin Ahmad
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1766

Abstract

Spotify is a global company operating in the media sector. Spotify products are services streaming music subscription that offers thousands of songs and podcast. This research aims to review how social media marketing can influence the interest in subscribing from the Spotify Indonesia audience on Instagram. The results of this research will be used to evaluate and make recommendations for social media marketing strategies to increase subscription intentions in Spotify Indonesia on Instagram. Researchers conducted a quantitative survey of 120 respondents. The sample consists of respondents who have and can access an Instagram account, know Starbucks Indonesia and are over 18 years old. Data analysis uses Multiple Linear Regression Analysis and hypothesis testing uses the t-test processed with SPSS software ver. 26. From the results of testing the five hypotheses, it can be concluded that variable entertainment, interaction, word of mouth, and trend have a significant effect on subscription intentions. Meanwhile, variable customization does not have a significant effect on subscription intentions.
Co-Authors Amelia Puteri Nur Azizah Audia Indah Banowati Devita Annisa Dwi Asri Ambarwati Eva Fitriyaningsih Florentina Jessica Karnesya Ichsan Affan ISKANDAR Moch. Praba Chasa Dhana Muhammad Yani Muliadi, Teuku Nuzul Inas Nabila Syahrani Dewi Syamsurya Syaukani Syuja Rafiqi Arifin Talitha Nahda Engrasia Yasmin Salsabilla