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All Journal Jurnal Manajemen dan Organisasi Review (MANOR) Law Development Journal
Mujahid Mujahid
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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PERAN ADVERTISING STRATEGY, BRAND IMAGE, DAN DIFFERENTIATION TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI SWASTA DI KOTA MAKASSAR Nasyirah Nurdin; Mujahid Mujahid; Sri Adrianti Muin
JURNAL MANAJEMEN dan ORGANISASI REVIEW (MANOR) Vol. 2 No. 1 (2020): MANOR: JURNAL Manajemen dan Organisasi Review
Publisher : Program Studi Manajemen Universitas Fajar

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis sejauh mana pengaruh advertising strategy, pengaruh brand image, dan pengaruh differentiation terhadap keputusan mahasiswa memilih perguruan tinggi swasta di Kota Makassar. Penelitian ini menggunakan metode yang bersifat kuantitatif deskriptif dan lokasi penelitian di Kota Makassar. Sampel dalam penelitian ini sebanyak 100 responden. Adapun variabel penelitian yang terdiri dari variabel independent (X) yaitu advertising strategy (X1), brand image (X2), Differentiation (X3) dan variabel dependen (Y). Penelitian ini menggunakan analisis regresi linear berganda dengan uji hipotesis yang terdiri dari Uji t dan Uji F. Berdasarkan Hasil Pada uji t, advertising strategy tidak berpengaruh secara signifikan terhadap Keputusan mahasiswa ditunjukkan dengan nilai thitung lebih kecil dari ttabel atau 0,239 < 1,984 dengan nilai signifikasi 0,811 > 0,05 dan brand image berpengaruh signifikan terhadap keputusan mahasiswa ditunjukkan dengan nilai thitung lebih besar dari ttabel atau 3,284 > 1,984 dengan nilai siginifikasi 0,001 < 0,05 sedangkan differentiation berpengaruh signifikan terhadap keputusan mahasiswa yang ditunjukkan dengan nilai thitung lebih besar dari ttabel atau 3,381 > 1,984 dengan nilai signifikasi 0,001 < 0,05. Pada Uji F terbukti bahwa advertising strategy, brand image dan differentiation berpengaruh signifikan terhadap keputusan mahasiswa memilih perguruan tinggi swasta di Kota Makassar, ditunjukkan dengan nilai Fhitung 49,168 > Ftabel 2,70 dan nilai signifikasi <0,05. Kata kunci: advertising strategy, brand image, differentiation, keputusan mahasiswa
Implementation Restorative Justice in Criminal Cases at Investigation Level Mujahid Mujahid; Sri Kusriyah
Law Development Journal Vol 2, No 2 (2020): June 2020
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.093 KB) | DOI: 10.30659/ldj.2.2.216-224

Abstract

The objectives of this study are: 1. To analyze implementation restorative justice in the settlement of criminal cases at the investigation level at the Pati Police Resort at this time. 2. To analyze the constraints that arise in implementation restorative justice in the settlement of criminal cases at the investigation level at the Pati Police. 3. To analyze restorative justice in the settlement of criminal cases at the investigation level at the Pati Police in the future. The research method used is juridical empirical. Types / Specifications of Research, Types of Data and Data Sources, Data Collection Methods, Data Analysis Methods. Research results and discussion: Handling of criminal cases by the Police (investigators) at the Criminal Investigation Unit of the Pati Police with criteria including the category of criminal offenses punishable by criminal sanctions of up to 1 (one) year must be prioritized to apply diversion, criminal acts subject to sanctions. a sentence of more than 1 (one) year to 5 (five) years of the Pati Police Criminal Investigation Unit is carried out with the criteria, among others, considering the law enforcement process in accordance with the applicable positive law and if the settlement is through restorative justice. The use of restorative justice by the police in solving criminal cases at the level of future investigations can represent a logical step in public service and general case handling reform. This contributes to improved community police relations. New participatory programs can encourage a form of direct accountability to the communities they serve. Police officers can apply the principles of restorative justice to develop sustainable collaborative partnerships with the community.
Co-Authors Nasyirah Nurdin Sri Adrianti Muin Sri Kusriyah