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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Expose: Jurnal Ilmu Komunikasi J-CEKI Jurnal Ilmiah Manajemen Dan Kewirausahaan International Journal of Economics and Management Research
yustikasari yustikasari
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Tour / Travel Business Planning Strategies In The New Normal Era Muhammad Reynaldi Aulia; Evi Novianti; yustikasari yustikasari
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i1.14081

Abstract

The emergence of the COVID-19 pandemic gave rise to a new social lifestyle, which was then called the era of new-normal. This change has an impact on the tourism business sector, especially the travel/tour business due to changes in consumer behavior trends. This journal aims to know how the travel/tour business planning strategy is good in the new normal era by using the library research method. The results of this study are a good travel/tour business planning strategy in the new normal era where the preparation emphasizes technology adaptation, cleanliness, security, and the uniqueness of the products and services offered.
Peran Birokrasi Pada Perusahaan Startup PT Generasi Retail Bersama (GREBE) Indonesia - (IN PRESS) Jasmin Jannatania; Jenny R. Suminar; Purwanti Hadisiwi; Yustikasari Yustikasari
Expose: Jurnal Ilmu Komunikasi Vol 5, No 2 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i2.3493

Abstract

Penelitian ini menginvestigasi peran birokrasi dalam perusahaan start up PT Gerakan Retail Bersama (GREBE) Indonesia yang berlokasi di DKI Jakarta, Indonesia. Penelitian ini memiliki tujuan untuk melihat apakah perusahaan startup yang masih berupa perusahaan rintisan memiliki formalisasi dan standardisasi kerja dalam birokrasi seperti yang telah dikemukakan oleh Weber. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan studi kasus. Dengan menggunakan pendekatan studi kasus, peneliti melakukan triangulasi data dengan menggunakan informan ahli dalam perusahaan untuk dapat mendalami kasus yang diteliti. Teknik pengumpulan data dalam penelitian ini adalah dengan mewawancarai para karyawan perusahaan startup GREBE Indonesia, yang terdiri dari 5 karyawan tetap dan 1 karyawan magang. Hasil analisis dalam penelitian ini adalah adanya praktik birokrasi dan pengadopsian istilah birokrasi yang dilakukan oleh para karyawan perusahaan startup GREBE. Dalam perusahaan startup, putusan akan sebuah aturan dilakukan dengan cara musyawarah, dengan denda dan hukuman yang juga sudah disepakati bersama, juga adanya musyawarah yang secara tidak langsung menunjuk seseorang dalam perusahaan untuk dapat menjadi supervisor bagi para karyawan lainnya dilihat dari latar belakang profesionalnya sebelum masuk dalam perusahaan GREBE.
Program Promosi kesehatan Rumah Sakit Umum Daerah di Kabupaten Cianjur Renata Anisa; Yustikasari Yustikasari; Retasari Dewi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 1: Desember 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i1.1126

Abstract

Promosi Kesehatan adalah salah satu fungsi dan kewajiban rumah sakit baik rs pemerintah maupun rs swasta, hal ini sesuai dengan Peraturan Menteri Kesehatan RI Nomor 44 Tahun 2018 Tentang Penyelenggaraan Promosi Kesehatan. Promosi kesehatan merupakan kegiatan memberikan informasi dan edukasi kepada publik untuk meningkatkan derajat kesehatan masyarakat. Tujuan penelitian ini adalah untuk mengetahui program promosi kesehatan yang dilakukan tim PKRS rumah sakit umum daerah di Kabupaten Cianjur baik yang dilakukan secara tatap muka maupun melalui media. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data observasi, wawancara, dan studi pustaka. Hasil penelitian menunjukkan bahwa RSUD memiliki berbagai program promosi kesehatan dengan memanfaatkan media cetak internal (banner, leaflet,poster), media audio visual, media sosial, dan media digital lainnya. Program yang dilaksanakan adalah edukasi dan penyuluhan kesehatan tatap muka di rumah sakit, webinar, pembinaan & penyuluhan eksternal, talk show kesehatan di radio, serta edukasi kesehatan dan gizi yang melibatkan komunitas. Pada masa pandemi, tim PKRS mengoptimalkan penggunaan media digital untuk menjangkau publik yang lebih luas.
Implementasi Taktik Marketing Public Relations pada Rumah Sakit Swasta di Kota Bandung dalam membangun Brand Awareness Renata Anisa; Retasari Dewi; Yustikasari Yustikasari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4880

Abstract

The growth in the number of hospitals in Indonesia and the development of hospital products and services that are increasingly developing also encourage competition in the health industry. Marketing public relations (MPR) is a strategy that can encourage purchases with trustworthy communication. MPR is able to build relationships with stakeholders, increase awareness, build brands, increase loyalty and build corporate reputation. The purpose of this research is to describe the marketing public relations tactics used by hospitals in Bandung City in building brand awareness. The method used in this research is qualitative with a descriptive study with data collection techniques of literature study, observation, and in-depth interviews with the hospital's marketing team. The results showed that hospitals use various marketing public relations (MPR) tactics to build brand awareness, namely marketing promotions, health promotions, coaching, and collaboration. The marketing public relations media used by the hospital are internal media and digital media to reach a wider public.
Public Relations Marketing Program of Regional General Hospital (RSUD) in Bandung Regency in Building Communication with the Public Renata Anisa; Retasari Dewi; Yustikasari Yustikasari
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.384

Abstract

The development of technology and information accompanied by the growth of the number of hospitals has encouraged the hospital business to become increasingly competitive. Currently, government and private hospitals implement various marketing public relations strategies to build trust, increase loyalty, and build company reputation. The purpose of this study is to describe the marketing public relations program of regional general hospitals in Bandung Regency in building communication with the public. This study uses a qualitative approach with descriptive studies. The data collection techniques used were literature studies, observations, and in-depth interviews. The results of the study show that hospitals implement marketing public relations to build communication with the public. The marketing public relations program implemented by the hospital is health promotion, patient services, special events, and collaboration with external publics. Health promotion is carried out to improve the level of public health. Patient services are provided to serve various queries and consultations from patients. Special events are held in collaboration with third parties such as foundations, communities, and companies. Meanwhile, collaboration is carried out with insurance, companies, and mass media. Digital media and mass media are used to optimize health education to the wider community.
Co-Authors Evi Novianti Jasmin Jannatania Jenny R. Suminar Muhammad Reynaldi Aulia Purwanti Hadisiwi Renata Anisa Retasari Dewi