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All Journal Jurnal The Messenger Jurnal Surya Masyarakat Jurnal Surya Masyarakat Jurnal DIMASTIK
Gita Aprinta E. B.
Universitas Semarang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences Other

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Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko Agusta Praba Ristadi Pinem; Prind Triajeng Pungkasanti; Gita Aprinta
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.251-256

Abstract

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Village, Kendal Regency. Through training and mentoring activities using the Participatory Action Research (PAR) method, MSMEs are actively involved in the digital marketing learning process. The results of the situation analysis show that although the majority of MSMEs have basic knowledge about digital marketing, implementation is still limited. Training activities are focused on digitalizing products and promotions, using tools such as photoroom, single landing page, Linktree, and WA Business. Evaluation of the results shows a significant increase in the use of digital marketing tools, reaching an 80% increase in the use of Linktree. This article summarizes the process, results and positive impact of community service activities in improving the skills and business competitiveness of Truko Village MSMEs in the digital era.
Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko Agusta Praba Ristadi Pinem; Prind Triajeng Pungkasanti; Gita Aprinta
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.251-256

Abstract

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Village, Kendal Regency. Through training and mentoring activities using the Participatory Action Research (PAR) method, MSMEs are actively involved in the digital marketing learning process. The results of the situation analysis show that although the majority of MSMEs have basic knowledge about digital marketing, implementation is still limited. Training activities are focused on digitalizing products and promotions, using tools such as photoroom, single landing page, Linktree, and WA Business. Evaluation of the results shows a significant increase in the use of digital marketing tools, reaching an 80% increase in the use of Linktree. This article summarizes the process, results and positive impact of community service activities in improving the skills and business competitiveness of Truko Village MSMEs in the digital era.
Peningkatan Mitigasi Bencana Banjir Melalui Media Digital di Kampung Tambakrejo, Tanjung Emas, Semarang Kharisma Ayu Febriana; Retno Manuhoro Setyowati; Ami Saptiyono; Gita Aprinta
Jurnal DIMASTIK Vol. 3 No. 2 (2025): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/dimastik.v3i2.12662

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitasbkomunikasi mitigasi bencana rob pada ibu rumah tangga di Tambakrejo, Tanjung Emas, Semarang yang rentan terhadap banjir rob tahunan. Komunitas perempuan, khususnya ibu rumah tangga, kerap tidak dilibatkan dalam proses mitigasi bencana, meskipun mereka memiliki peran penting dalam menjaga ketahanan keluarga saat krisis. Kegiatan ini merupakan respons terhadap tingginya risiko banjir yang dipicu oleh perubahan iklim dan naiknya permukaan air laut, serta minimnya akses informasi kebencanaan terhadap ibu ibu rumah tangga. Melalui pelatihan komunikasi mitigasi, sosialisasi dan praktik komunikasi darurat berbasis media digital dengan WhatsApp, program ini berupaya memperkuat kesiapsiagaan masyarakat. Ibu rumah tangga dilibatkan sebagai agen utama dalam menyebarkan informasi bencana kepada keluarga dan komunitasnya. Kegiatan dilakukan melalui ceramah, diskusi terarah, praktik langsung, dan evaluasi pre-post test. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan kemampuan peserta dalam menyampaikan informasi mitigasi, mengelola emosi keluarga, serta menyusun rencana evakuasi. Program ini menunjukkan bahwa komunikasi berbasis komunitas dapat meningkatkan kesiapsiagaan terhadap bencana rob dan memperkuat kohesi sosial di tingkat rumah tangga.
Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta Gita Aprinta E. B.
Jurnal The Messenger Vol. 6 No. 1 (2014): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v6i1.161

Abstract

As a strategy public relations, cyber public relations gives the new meaning for public relations practioners, especially in buliding positive image of private university (PTS). Trough cyber public relations, communcation between PTS and it public, can be bridge quickly and easy. Moreover, cyber public relations strategy provides dynamic and personal interaction, so that public posses their personal intepretation about the PTS.
Pemanfaatan Facebook Ads Untuk meningkatkan Brand Awareness pada Produk Lokal Gita Aprinta
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.310

Abstract

Facebook ads is the most recent feature ad in facebook. Its simply stated as paid advertisment to help products in increasing their brand awareness.  The objective is to optimazing brands who want to reach thousands of costumers, by maximzing promotion through facebook ads.   Brand awareness is quite important for costumer to help them recalling brand, doing the purchasing, and have loyal to specific brand. Facebook ads providing huge opportunity for   each costumer to know, recall, involve and participate in sharing information to other social media users.
Penerapan Strategi Marketing Sosial dalam Membentuk Kesadaran Mahasiswa Gita Aprinta E. B.; Sri Syamsiah; Hernofika L.
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.516

Abstract

Social Marketing Strategy toward Brand Awareness of Students Habit of FTIK Students, Universitas Semarang. There is a problem regarding student s habits of recycle habit in the campus environment, that became worst and impact to campus environment. This research tries to solve the problem by using social marketing strategy methods. Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors. Social marketing can be used as a problem solving by integrated communication principle and marketing techniques. This research tries to use social marketing in formulating some strategies to solve those habits problem by developing students s social awareness in order to change their bad habit in garbage throwing. The results shows that social marketing strategy start from 4P components to fulfill awareness pyramid in brand recognition level. It means that students will act if there is a reminders from their peers group.
Co-Authors Agusta Praba Ristadi Pinem Ami Saptiyono Hernofika L. Kharisma Ayu Febriana Prind Triajeng Pungkasanti, Prind Triajeng Retno Manuhoro Setyowati Sri Syamsiah