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All Journal Masyarakat, Kebudayaan dan Politik Indonesian Journal of Information System JURNAL PENDIDIKAN TAMBUSAI Jurnal Audience Jurnal Ilmu Komunikasi dan Bisnis Jurnal Ilmiah Dinamika Sosial Jurnal Pendidikan dan Konseling Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Widya Komunika: Jurnal Komunikasi Pendidikan Jurnal Ilmu Komunikasi dan Bisnis
Devi Purnamasari
Ilmu Komunikasi Universitas Dian Nuswantoro Semarang
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Tingkat Kesiapan Masyarakat Kota Semarang Terhadap Minat Teknologi Era Metaverse Tjan, Gavina Jechonia Santoso; Devi Purnamasari
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 7 No 3 (2023): JULY-SEPTEMBER 2023
Publisher : KITA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v7i3.888

Abstract

Metaverse is a virtual world concept where people can create and explore together with other internet users in the form of avatars. The capital city of Central Java, namely, Semarang City is still in the development stage to build a twin city of the Metaverse world, named Semarang City Metaverse City. Mayor of Semarang Hendrar Prihadi has revealed the development of Semarang Metaverse City. The purpose of this study is to determine the level of readiness of the people of Semarang city for interest in using Metaverse technology, especially in generation Y and generation Z. The independent variable used is the level of readiness and the technology readiness index and the dependent variable is interest in using technology. The population in this study were the people of the city of Semarang who were born in 1991 to 2005. The sample in this study used a cluster sampling technique with  total of 400 respondents. The method used in this study is quantitative with multiple linear regression analysis techniques. The results of this study indicate that the level of readiness and the technology readiness index have a significant effect on interest in using Metaverse technology.
Pengaruh Online Customer Review E-Wom Content Marketing pada Keputusan Pembelian UMKM Semarang melalui Tiktok Rizki Alvarizi; Devi Purnamasari
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 7 No 3 (2023): JULY-SEPTEMBER 2023
Publisher : KITA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v7i3.899

Abstract

Advertising marketing in commercial applications with marketing requirements cannot be separated from the development of visual communication. The Tiktok application plays an important role in advertising marketing media, and commercial applications such as Instagram and Tiktok can be in the database or storage media for business people in carrying out their business processes. The data obtained shows that UMKM players are still lacking in utilizing promotional opportunities through the Tiktok application, so the research conducted aims to provide information related to opportunities for UMKM players and the Tiktok social media user community in increasing product sales. The research was conducted using quantitative methods, where the data obtained is based on numbers and analysis. The results of the research found in the form of data showing the effect of the level of effectiveness of content marketing on significant purchasing decisions.
Analisis Reaksi Customer Loyal Scarlett Whitening pada Misleading Advertising Paris Fashion Show 2022 Berliana Bunga Priscagita; Devi Purnamasari
Jurnal Ilmu Komunikasi dan Bisnis Vol 8 No 2: April 2023
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/9g2cwp27

Abstract

Scarlett Whitening menjadi salah satu brand dengan rating tertinggi dalam Market Place Shopee dan Tokopedia dengan pangsa pasar sebesar 18,9%. Pada akhir bulan Februari 2022 Instagram dihebohkan oleh pemberitaan 10 brand Indonesia salah satunya adalah Scarlett Whitening berhasil go international dan turut dalam event Paris Fashion Week 2022. Faktanya, peristiwa ini merupakan sebuah misleading informasi yang diterima oleh masyarakat bahwa sebenarnya 10 brand tersebut mengikuti acara Paris Fashion Show GEKRAFS (Gerakan Ekonomi Kreatif Nasional). Tanggal pelaksanaan event Paris Fashion Week 2022 dengan Paris Fashion Show 2022 dimanfaatkan oleh brand tersebut sebagai strategi marketing. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus (case study). Teori yang digunakan dalam penelitian ini adalah misleading advertising, ambush marketing, loyalitas pelanggan, dan digital customer experience. Hasil penelitian ini menunjukan bahwa customer loyal dari Scarlett Whitening tidak memperdulikan adanya pemberitaan negatif akibat dari misleading advertising tentang brand tersebut dalam penerapan strategi marketingnya karena pelanggan Scarlett Whitening mementingkan kualitas produk yang dianggap cocok dengan dirinya dan pengalaman pribadinya bersama produk dari brand tersebut.
Co-Authors Amida Yusriana Berliana Bunga Priscagita Berliana Bunga Priscagita De Rosal Ignatius Moses Setiadi Heni Indrayani Henry Christian Indra Gamayanto Muhamad Noor Hidayat Nalal Muna Nisa Mahmudah Nisa Mahmudah Puri Kusuma Dwi Putri Putri Tiara Loka Resa Firman Apriaji Rizki Alvarizi Sasono Wibowo Titien S sukamto Tjan, Gavina Jechonia Santoso Zahrotul Umami