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All Journal Jurnal Bakti Saraswati Warmadewa Management and Business Journal (WMBJ) WICAKSANA: Jurnal Lingkungan dan Pembangunan WIDYA MANAJEMEN Community Services Journal (CSJ)
Ade Ruly Sumartini
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Social Sciences

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Journal : WIDYA MANAJEMEN

 1 
PENGARUH STRUKTUR KEPEMILIKAN DAN PERTUMBUHAN PERUSAHAAN TERHADAP KEPUTUSAN PENDANAAN DAN NILAI PERUSAHAAN I Gede Surya Pratama; Ida Ayu Agung Idawati; Ade Ruly Sumartini
Widya Manajemen Vol 1 No 1 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.381 KB) | DOI: 10.32795/widyamanajemen.v1i1.207

Abstract

The aim of the company is to maximize the value of the company through the implementation of financial decisions consisting of investment decisions, funding and dividend policies. Companies tend to use debt in order to increase the value of their company. If a manager is able to increase the value of the company, the manager has shown good performance for the company. To increase corporate value, a good funding and investment decision is needed. The purpose of this study was to determine the effect of institutional ownership and company growth on funding decisions and the value of manufacturing companies. The population of this study was 152 and was selected by purposive sampling so that 129 samples were obtained. Data Analysis Techniques use Path Analysis. Hypothesis test results show that the level of debt held by the company is influenced by institutional ownership and growth of the company. While the high and low values ​​of the company are influenced by institutional ownership, the level of corporate debt and company growth.
Peran Perceived Value Dalam Memediasi Pengaruh Green Marketing Terhadap Loyalitas IA Cynthia Saisaria Mandasari; Ade Ruly Sumartini
Widya Manajemen Vol 2 No 1 (2020): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.173 KB) | DOI: 10.32795/widyamanajemen.v2i1.545

Abstract

Every component of society began to worry about environmental pollution that could cause environmental damage. Concern about this is demonstrated by starting to use environmentally friendly products and pay attention to business activities carried out by companies around them. Seeing the current public concern for the environment makes business people start doing green marketing. One company that applies green marketing is Starbucks Coffee through Tumbler products. This research contributes ideas for SMEs in the field of beverage culinary to do green marketing to care for the environment and increase customer loyalty. Data collection using a questionnaire distributed directly to the object of research. The population in this study was Starbucks Coffee Tumbler users in Denpasar with a sample of 75 respondents. Data analysis techniques using path analysis (path analysis) and Sobel test.
Strategi Pemasaran Konten Melalui Media Sosial Instagram Di Bali Coconut House Ni Wayan Chintia Pinaria; Ade Ruly Sumartini
Widya Manajemen Vol 5 No 1 (2023): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v5i1.3649

Abstract

In the current era, companies are required to be able to manage their content on social media in a professional manner. High-quality content can increase engagement with customers. Content marketing is a marketing approach that involves creating, curating, distributing, and amplifying content that is engaging, relevant, and useful to audiences. Bali Coconut House is one of the homestays in Taro Tourism Village, Tegalalang, Gianyar. This homestay uses social media Instagram in marketing its products. The purpose of this research is to find out the right content marketing strategy through Instagram social media at Bali Coconut House. The research location was carried out at the Bali Coconut House. This study uses a qualitative research approach. The informant in this study is the owner of the Bali Coconut House. Data collection techniques using interview and observation methods. The content marketing strategy through Instagram social media at Bali Coconut House can be carried out by implementing 8 elements, namely setting goals, classifying consumers, planning content, creating content, distributing content, strengthening content, evaluating the content, and developing content. The suggestions that can be conveyed in this research are that in planning content for Bali Coconut House, it is better to have a content calendar, collaborate with attractions in the Taro tourism village and utilize information on Instagram Insight.
Co-Authors Dewi, Made Pratiwi I A Cynthia Saisaria Mandasari I Gede Putra Ariwiguna I Gede Surya Pratama I Ketut Wija Negara I Wayan Gde Yogiswara Darma Putra I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Ayu Tripuspita Luh Gede Pande Sri Eka Jayanti Ni Luh Putu Indiani Ni Made Vita Indriyani Ni Wayan Chintia Pinaria