Suryadiputra Liawatimena
Jurusan Sistem Komputer, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480

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Journal : Journal The Winners

Analisis Strategi Pemasaran Web Hosting PT Singcat Network Liawatimena, Suryadiputra; Margono, Andy; Yati, Yati
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 7, No 2 (2006): The Winners Vol. 7 No. 2 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i2.614

Abstract

The development of business hosting in Indonesia is getting quicker and promising, along with the technology development and usage of internet. This development is followed by more companies that compete in hosting industry. Because of that, an analysis to one of the companies having hosting sector, PT Singcat Network was conducted. The result of analysis shows that company has a good strength to use available opportunity. But, until now the company is still less aggressive in market approaching. Strategy formulation that appropriate is needed to expand the market and in order to be able to compete and become the leader in hosting sector. Keywords:
Analisis dan Perencanaan Konsep Strategi Content Management Cyberwoman pada Situs Portal CBN.Net.Id Liawatimena, Suryadiputra
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.745

Abstract

Article discusses how the CyberWoman management strategy on CBN portal site to serve many information, service, and recovery concept that will be used for its better growing. The article purposes are to know whether the content management strategy of portal site applied by CBN, especially for CyberWoman, has been running well or not and also give a recovery concept in the future. The conclusion indicates that the CBN have opportunity and strength that can be used and the CBN portal site is in the state of growing. Therefore, the applied strategy is an aggressive growing policy strategy and concentration strategy through horizontal integration.