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All Journal Jurnal Manajemen Dayasaing At-Taqaddum Sawwa: Jurnal Studi Gender AFEBI Accounting Review JMM (Jurnal Masyarakat Mandiri) AKTSAR: Jurnal Akuntansi Syariah International Journal of Islamic Business and Economics (IJIBEC) Journal of Digital Marketing and Halal Industry Jurnal Ilmu Perbankan dan Keuangan Syariah AL-ARBAH: Journal of Islamic Finance and Banking El Mudhorib Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Islamic Economics, Management, and Business (JIEMB) Indonesian Journal of Thousand Literacies
Nurudin Nurudin
UIN Walisongo Semarang
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STRATEGI PEMASARAN MENGGUNAKAN SALES PROMOTION GIRLS (SPG) DALAM PERSPEKTIF EKONOMI ISLAM Nurudin Nurudin
At-Taqaddum Volume 10, Nomor 2, Tahun 2018
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v10i2.2987

Abstract

Sales promotion girl (SPG) is a profession that is engaged in the marketing or promotion of a product. This profession typically uses women who have interesting physical character as an attempt to attract the attention of consumers.SPG is required to have skills in offering goods/services of the company. Usually, the way product offering by SPG has some interesting characteristics in an attempt to attract the attention of consumers. With the promotion system using the services of a consumer not uncommon SPG gravitated towards these products but because of the physical appearance of the SPG looks sexy in that dress. This was done as an attempt to boost the product so well-known and was sold to the general public. This research is field research using the method of observation, interview, and documentation. This type of research is qualitative research that is data presented with words. By using a descriptive method. Islamic Economics perspective on marketing strategies using SPG is not allowed if the SPG sexy dress and exposes her body accentuating i.e., lest consumers buy goods, not because of the quality of its products.
PENGARUH MINAT DAN LINGKUNGAN KELUARGA TERHADAP KEPUTUSAN WANITA MUSLIM BERWIRAUSAHA Nurudin Nurudin
Sawwa: Jurnal Studi Gender Vol 12, No 3 (2017): Oktober 2017
Publisher : Pusat Studi gender dan Anak (PSGA) Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.347 KB) | DOI: 10.21580/sa.v12i3.2085

Abstract

Entrepreneurship is the creative and innovative ability that is used as the basis, the tips and resources to find opportunities for success. Currently, many women are moved to create a variety of businesses that can be used as a foundation of life. Entrepreneur­ship is based on interest and family environment. Interest is the source of motivation that encourages a person to do the dream. Furthermore, the business experience of the family will provide an indirect experience to a person to have an entrepreneurial interest.The purpose of this study is to determine the influence of family interest and environment on the decision of Muslim women entrepreneurship. The population in this study is all Muslim women who entrepreneurship in the Village Sukodono Bonang District Demak District with a total sample of 30 respondents. Analytical techniques in this study using multiple linear regression analysis techniques.The results showed that the interest (X1) has a significant effect on the decision of Muslim women entrepreneur­ship with p value (sig) of 0.048 below 0.05. Similarly, the family environment variable (X2) has a significant influence on the decision of Muslim women entrepreneurship, this is indicated by p value (sig) of 0.004 below 0.05._________________________________________________________Kewirausahaan adalah kemampuan kreatif dan inovatif yang dijadikan dasar, kiat dan sumber daya untuk mencari peluang menuju sukses. Saat ini, wanita pun banyak yang tergerak untuk membuat berbagai macam usaha yang dapat dijadikan tumpuan hidup. Kewirausahaan dilatar belakangi oleh faktor minat dan lingkungan keluarga. Minat merupakan sumber motivasi  yang men­dorong seseorang untuk melakukan hal yang diimpikan. Selanjut­nya, pengalaman usaha dari keluarga akan memberikan peng­alaman secara tidak langsung kepada seseorang untuk me­miliki minat berwirausaha.Tujuan penelitian ini adalah untuk mengetahui pengaruh minat dan lingkungan keluarga terhadap keputusan wanita muslim berwirausaha. Populasi dalam penelitian ini adalah seluruh wanita muslim yang berwirausaha di Desa Sukodono Ke­camatan Bonang Kabupaten Demak dengan jumlah sampel se­banyak 30 responden. Teknik analisa dalam penelitian ini meng­gunakan teknik analisa regresi linier berganda. Hasil penelitian menunjukan bahwa Minat (X1) berpengaruh signifikan terhadap ke­putusan wanita muslim berwirausaha dengan dengan p value (sig) sebesar 0,048 di bawah 0,05. Begitu juga variabel lingkungan keluarga (X2) memiliki pengaruh signifikan terhadap keputusan wanita muslim berwirausaha, hal ini ditunjukkan dengan p value (sig) sebesar 0,004 di bawah 0,05.
MENILIK PEREMPUAN SEBAGAI SOCIAL CLIMBER DALAM PANDANGAN EKONOMI ISLAM Nurudin Nurudin; Muyassarah Muyassarah
Sawwa: Jurnal Studi Gender Vol 12, No 2 (2017): April 2017
Publisher : Pusat Studi gender dan Anak (PSGA) Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.906 KB) | DOI: 10.21580/sa.v12i2.1710

Abstract

Social climber is described as a person who is eager to gain a higher social status in his or her society. In the globalization era, many women show off their styles that are not in accordance with their belongings. Those who look glamorous do not pay attention to the Islamic economic value. Therefore how women restrict the future generations not to be excessive in appearing their performance to avoid undesirable social and psychological impacts. Principally, Islam does not justify social climber because in Islamic economics istishod is recognized as the balance between the world and the hereafter which is in line with the Islamic economic goal namely al-falah. It means a balanced luck between the world and the hereafter. But it does not mean showing off glamorous behaviour in the world as such so it causes jealousy among the surrounding environment and induces criminals to commit crime such as theft, robbery and others. Social climber is also regarded as isrof means extravagance. Islamic economics forbids people to live extra­vagant­ly and miserly regardless of its impact because Islamic economics advocate simple life._________________________________________________________Social climber digambarkan sebagai seseorang yang ingin men­dapatkan status sosial yang lebih tinggi di sekitarnya. Dalam kondisi zaman globalisasi banyak perempuan yang bergaya pamer tidak sesuai dengan kondisi materi yang dimilikinya. Mereka yang ber­penampilan glamor tidak memperhatikan nilai-nilai ekonomi Islam. Oleh karena itu bagaimana para perempuan membatasi agar generasi-generasi mendatang tidak berlebihan dalam berpenampil­an untuk menghindari dampak sosial dan psikologi yg tidak diingin­kan. Pada prinsipnya, Islam tidak membenarkan social climber karena di dalam ekonomi Islam dikenal istilah istishod yakni ke­seimbangan antara dunia dan akhirat yang sejalan dengan tujuan ekonomi Islam yang disebut al-falah. Artinya keberuntungan yang seimbang antara dunia dan akhirat, jangan hanya untung dunia yang justru pamer atau berperilaku glamor yang menyebabkan kecemburuan lingkungan sekitar dan mengundang penjahat me­laku­kan kejahatan misalnya pencurian, perampokan dan lain-lain. Social climber juga termasuk isrof yakni pemborosan. Ekonomi Islam melarang hidup boros berfoya-foya dan kikir tanpa memperhatikan dampaknya karena ekonomi Islam menganjurkan hidup sederhana.
PELATIHAN BISNIS ONLINE IBU RUMAH TANGGA DALAM MENGATASI KEMISKINAN MASA PANDEMI COVID-19 Muyassarah Muyassarah; Nurudin Nurudin; Laily Nur Asyifa
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.806 KB) | DOI: 10.31764/jmm.v5i6.4878

Abstract

Abstrak: Pentingnya kegiatan ini bagi ibu Morodemak karena berdampak COVID-19, karena peluang ekonomi banyak ikan kering rusak, maka tujuan pengabdian masyarakat memberikan penyuluhan tentang potensi diri secara ekonomi di tengah pandemi, memberikan pemahaman jenis pekerjaan bisa dilakukan dari rumah (WFH) dengan memberikan pelatihan sistem online agar mengurangi angka kemiskinan. Menggunakan metode partisipatif, pelatihan dan pendampingan dengan dua dosen dan satu mahasiswa bekerjasama dengan ketua PKK dari lima RW Morodemak. Penyuluhan dan pelatihan ini berharap membantu ibu rumah tangga berjualan ikan keringnya beralih dari tradisional ke sistem online. Penyampaian materi ibu rumah tangga masa bodoh (ngobrol dan asik main HP), maka pendekatan penyadaran memasukkan dalil agama, peserta tertarik. Kegiatan dilaksanakan dua hari kemudian seminggu penilaian ternyata banyak ibu mempraktekkan memposting barang ikan keringnya lewat online, banyak ibu antusias untuk mempraktekan aplikasi online sesuai dengan akun yang mereka miliki, sebagian besar 60 persen melalui WA dan 25 persen facebook dan berpendidikan SMA keatas 15 persen melalui shopee online dengan pilih menu gratis ongkir.Abstract: The importance of this activity for Mrs. Morodemak because it has an impact on COVID-19, because the economic opportunities of many dried fish are damaged, the purpose of community service is to provide counseling about one's economic potential in the midst of a pandemic, to provide an understanding of the types of work that can be done from home (WFH) by providing system training. online to reduce poverty. Using participatory methods, training and mentoring with two lecturers and one student in collaboration with PKK leaders from five RW Morodemak. This counseling and training hopes to help housewives selling their dried fish switch from traditional to online systems. Submission of material for housewives who are ignorant (talking and playing with cellphones), the awareness approach includes religious arguments, participants are interested. The activity was carried out two days later a week of the assessment, it turned out that many mothers practice posting their dried fish items online, many mothers are enthusiastic to practice online applications according to the accounts they have, most of them 60 percent through WA and 25 percent facebook and have high school education and above 15 percent through shopee online by selecting the free shipping menu
The effect of work motivation on performance with job satisfaction as an intervening variable in the Faculty of Economics and Business, UIN Walisongo Semarang Nurudin Nurudin
Journal of Islamic Economics, Management, and Business (JIEMB) Vol 2, No 1 (2020)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2020.2.1.6841

Abstract

Purpose – This study aims to determine the effect of work motivation on performance with job satisfaction as an intervening variable.Method – The population in this study were all employees at the Faculty of Islamic Economics and Business UIN Walisongo Semarang with a total sample of 58 respondents. The analysis in this study uses path analysis technique.Result – The results showed that work motivation had a significant effect on job satisfaction, work motivation had a significant effect on performance and job satisfaction variables had a significant effect on performance. The results of the path analysis conducted showed that work motivation had a direct effect on employee performance, while work motivation had an indirect effect on performance through intervening work.Implication – This study assists the management of higher education to create working design for a better performance.Originality – This study enriches the empirical study of job performance in higher education context in Indonesia.
Analisis Penerapan Akuntansi dan Penggunaan Informasi Akuntansi Pada UMKM Fibaroina Nida Fatkhiyah; Rahman El Junusi; Nurudin Nurudin; Faris Shalahuddin Zakiy
AKTSAR: Jurnal Akuntansi Syariah Vol 4, No 1 (2021)
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/aktsar.v4i1.8463

Abstract

The purpose of this study is to determine the extent to which accounting records are applied and the use of accounting information for MSMEs. The research method used is a qualitative descriptive case study approach. The object of this study took 10 MSMEs registered in the financing of Bank BRI Syariah KCP Semarang. Collecting data from this study using interview methods, questionnaires, and documentation. The data obtained were triangulated and analyzed. The results of this study, that the application of accounting records and the use of accounting information on MSMEs registered in the financing of Bank BRI Syariah KCP Semarang has been implemented even though it is still simple in nature. MSMEs have made accounting recognition such as assets, liabilities, equity, income, and cost of goods and expenses. Financial reports are made in the form of cash flows and notes to financial statements. MSMEs have also used accounting information in the form of operational information, management information, and financial information to make decisions.
Analysis of the Effect of Visual Merchandising, Store Atmosphere and Sales Promotion on Impulse Buying Behavior Nurudin Nurudin
Journal of Digital Marketing and Halal Industry Vol 2, No 2 (2020)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2020.2.2.6283

Abstract

Consumer behavior undergoes a very dynamic and significant development, which is caused by various factors. Consumer behavior is related to the factors behind the interest and decision to buy. This study aims to determine the effect of visual merchandising, store atmosphere, and sales promotion on impulse buying behavior. The method used in this research is quantitative. The sample used is supermarket consumers in Demak. The sampling technique used purposive sampling. The data analysis technique used multiple linear regression. The results showed that visual merchandising had a significant effect on impulsive buying behavior, store atmosphere has a considerable impact on impulsive buying behavior, and sales promotion significantly affected impulsive buying behavior. Therefore, in the future, if you want to optimize buyer interest, these three factors need to be considered.
The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase Sokhikhatul Mawadah; Nurudin Nurudin
International Journal of Islamic Business and Economics (IJIBEC) Vol. 2 No. 2 (2018): IJIBEC VOLUME 2 NO. 2 DECEMBER 2018
Publisher : Faculty of Islamic Economics and Business of UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v2i2.1307

Abstract

PT Tigaraksa Satria branch of Semarang, is a company which runs the digital Al Qur’an product as one of its type of business’s engagement. One of the digital Al Qur’an to be sold is Mushaf Grand Maqomat. PT Tigaraksa Satria also produces Mushaf for Woman and Mushaf Maqomat for Kids. Among these three Mushaf, Mushaf Grand Maqomat-has the less selling. This study is expected to measure and analyzing the effect of interest, religious stimuli, and consumers’ trust on the decision to purchase digital Al Qur’an. It is suspected that variable of religious stimuli has the most dominant effect to the consumers. The population in this study are the current consumers of digital Al Qur’an on PT Tigaraksa Satria. The result of this study indicates that variable of interest has significant effect on the purchasing’s decision. This is resulted on p-value (sig) that is 0.001 under 0.05, the variable of stimuli has significant effect on purchasing decision indicated by 0.755 as the p-value (sig) above 0.05. Whilst, the most dominant variable that influences buyers in purchasing Al Qur’an is the religious stimuli, accordingly to the researcher’s hypothesis that states religious stimuli is the most dominant variable.
Pengaruh Pembiayaan Jual Beli, Bagi Hasil, dan Pembiayaan Bermasalah Terhadap Kinerja Keuangan Cicik Mutiah; Wahab; Nurudin
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol 2 No 2 (2020)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v2i2.33.221-241

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pembiayaan jual beli, bagi hasil dan pembiayaan bermasalah terhadap kinerja keuangan pada bank BRI Syariah periode 2009-2019. Rumusan masalah dalam penelitian ini yaitu: 1) Untuk mengetahui apakah terdapat pengaruh pembiayaan jual beli terhadap kinerja keuangan pada bank BRI Syariah. 2) Untuk mengetahui apakah terdapat pengaruh pembiayaan bagi hasil terhadap kinerja keuangan pada bank BRI Syariah. Dan 3) Untuk mengetahui apakah terdapat pengaruh pembiayaan bermasalah terhadap kinerja keuangan pada bank BRI Syariah. Penelitian ini menggunakan metode kuantitatif dengan penelitian deskriptif. Data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari website resmi bank BRI Syariah dan Otoritas Jasa Keuangan (OJK), Laporan Keuangan Triwulan tahun 2009 hingga tahun 2019. Model analisis yang digunakan dalam penelitian ini yaitu model Regresi Berganda menggunakan SPSS 16.0. Sedangkan teknik analisis yang digunakan adalah uji parsial (uji t) dan uji signifikansi koefisien determinasi (R2). Penelitian ini memberikan hasil bahwa pembiayaan jual beli berpengaruh positif tetapi tidak signifikan terhadap kinerja keuangan yang diproksi ROA, pembiayaann bagi hasil berpengaruh negatif dan tidak signifikan terhadap kinerja keuangan yang diproksi ROA, dan pembiayaan bermasalah berpengaruh dan signifikan terhadap kinerja keuangan yang diproksi ROA. Nilai R2 dalam penelitian ini sebesar 30,3% sehingga variabel kinerja keuangan dapat dijelaskan oleh variabel pembiayaan jual beli, bagi hasil dan pembiayaan bermasalah. Sedangkan sisanya 69,7% dijelaskan dalam variabel lain di luar penelitian.
PENGARUH KUALITAS PELAYANAN, PROMOSI DAN PERSEPSI RELIGIUSITAS TERHADAP MINAT MASYARAKAT MENABUNG DI BANK SYARIAH INDONESIA (STUDI KASUS DI BANK SYARIAH INDONESIA CABANG SEMARANG) nurudin nurudin; Hida Alfathin Mila Ulwiya
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol 3 No 2 (2021)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v3i2.53.142-156

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan, Promosi dan Persepsi Religiusitas Terhadap Minat Masyarakat Menabung di Bank Syariah Indonesia (Studi Kasus di Bank Syariah Indonesia Cabang Semarang). Metode penelitian ini merupakan penelitian kuantitatif dengan penelitian lapangan (Field Reserch). Data penelitian yang digunakan adalah nasabah Bank Syariah Indonesia Cabang Semarang. Teknik pengambilan sampel yang digunkan adalah purposive sampling. Variabel independen dalam penelitian ini adalah Pengaruh Kualitas Pelayanan, Promosi dan Persepsi Religiusitas. Variabel dependen dalam penelitian ini adalah Minat Masyarakat Menabung di Bank Syariah Indonesia. Jumlah sampel penelitian ini adalah 95 sampel. Instrumen pengumpulan data yang digunakan adalah wawancara dan kuesioner. Metode analisis yang digunakan adalah analisis deskriptif. Hasil penelitian ini menunjukan bahwa secara simultan atau secara keseluruhan dapat memberikan pengaruh yang signifikan terhadap variabel Minat Menabung. Sedangkan secara persial variabel kualitas pelayanan secara parsial berpengaruh signifikan bernilai positif sebesar 0,001 < 0,05 dan nilai thitung (3,500) > ttabel (1,986). Variabel promosi bernilai positif sebesar dapat dilihat bahwa nilai signifikan 0,013 < 0,05 dan nilai thitung (2,530) > ttabel (1,986). Dan variabel religiusitas dapat dilihat bahwa nilai bernilai positif variabel sebesar 0,000<0,05 dan nilai thitung (4,032)>ttabel (1,986)
Co-Authors Ali Murtadho Anang Ma'ruf Cicik Mutiah Faris Shalahuddin Zakiy Faris Shalahuddin Zakiy Fibaroina Nida Fatkhiyah Hendrik Maula Hida Alfathin Mila Ulwiya Hidayaturrosyida Hidayaturrosyida Khoirul Anwar Laily Nur Asyifa Laily Nur Asyifa Muhammad Dinu Nasoihul Umam Muhammad Saifullah Muyassarah, Muyassarah Nur Huda Rahman El Junusi Sokhikhatul Mawadah Wahab Zaenuri Yeni Rahayu