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All Journal Jurnal Manajemen Dayasaing At-Taqaddum Sawwa: Jurnal Studi Gender Jurnal Ilmiah Ekonomi Islam AFEBI Accounting Review JMM (Jurnal Masyarakat Mandiri) International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ilmiah Manajemen Kesatuan Journal of Digital Marketing and Halal Industry Jurnal Ilmu Perbankan dan Keuangan Syariah AL-ARBAH: Journal of Islamic Finance and Banking El Mudhorib Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Islamic Economics, Management, and Business (JIEMB) Indonesian Journal of Thousand Literacies
Nurudin Nurudin
Universitas Islam Negeri Walisongo Semarang
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Journal : At-Taqaddum

 1 
STRATEGI PEMASARAN MENGGUNAKAN SALES PROMOTION GIRLS (SPG) DALAM PERSPEKTIF EKONOMI ISLAM Nurudin Nurudin
At-Taqaddum Volume 10, Nomor 2, Tahun 2018
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v10i2.2987

Abstract

Sales promotion girl (SPG) is a profession that is engaged in the marketing or promotion of a product. This profession typically uses women who have interesting physical character as an attempt to attract the attention of consumers.SPG is required to have skills in offering goods/services of the company. Usually, the way product offering by SPG has some interesting characteristics in an attempt to attract the attention of consumers. With the promotion system using the services of a consumer not uncommon SPG gravitated towards these products but because of the physical appearance of the SPG looks sexy in that dress. This was done as an attempt to boost the product so well-known and was sold to the general public. This research is field research using the method of observation, interview, and documentation. This type of research is qualitative research that is data presented with words. By using a descriptive method. Islamic Economics perspective on marketing strategies using SPG is not allowed if the SPG sexy dress and exposes her body accentuating i.e., lest consumers buy goods, not because of the quality of its products.
Competitive Advantage: Influence of Innovativeness, Marketing Sensing Capabilities and Brand Image on Marketing Performance MSE’s Nurudin Nurudin; Muyassarah Muyassarah; Laily Nur Asyifa
At-Taqaddum Vol 13, No 2 (2021)
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v13i2.13380

Abstract

Marketing performance is one of the important factors in realizing business goals. Marketing performance is influenced by various factors. This study aims to determine the effect of innovation, marketing sensing ability and brand image on competitive advantage to realize marketing performance. This research is based on a case study of Batik MSEEs in Central Java. This study uses data analysis The Structural Equation Modelling (SEM) with the number of samples used as many as 169 respondents. The results of this study indicate that innovation, marketing sensing ability, brand image, have a positive and significant effect on competitive advantage. Innovation, marketing sensing ability, brand image, competitive advantage proved to have a significant positive effect on Marketing Performance. Thus, to improve marketing performance, MSMEs need to improve innovation, marketing sensing capabilities and brand image for competitive advantage.
Co-Authors Anang Ma'ruf Baehaqi Cicik Mutiah Fibaroina Nida Fatkhiyah Hendrik Maula Hida Alfathin Mila Ulwiya Hidayaturrosyida Hidayaturrosyida Khoirul Anwar Laily Nur Asyifa Laily Nur Asyifa Laily Nur Asyifa Maltuf Fitri Muhammad Dinu Nasoihul Umam Muhammad Saifullah Muyassarah, Muyassarah Nur Huda Rahman El Junusi Sokhikhatul Mawadah Wahab, W Yeni Rahayu Zakiy, Faris Shalahuddin zuhdan ady fataron Zuliana Rahma