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Journal : Jurnal Ilmiah Edunomika (JIE)

PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan di Konter Bintang Phone Cell) Adhi Widyakto; Dyah Ayu Rachmawati; Sugeng Riyanto; Susanto Susanto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12677

Abstract

This research aims to examine and analyze the influence of Customer Value and Customer Experience on Customer Loyalty through Customer Satisfaction as an intervening variable for customers at the Bintang Phone Cell Counter. The dependent variable used in this research is Customer Satisfaction (Z), Customer Loyalty (Y), while the independent variables used are Customer Value (X1) and Customer Experience (X2). The sample in this study was 96 respondents. The sampling technique uses purposive sampling with the criteria being that the respondent is at least 18 years old and has made at least 2 purchases. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner model. The results of the research conducted show that Customer Value and Customer Experience have a positive and significant effect on Customer Satisfaction, the Customer Value and Customer Experience variables have a negative and insignificant effect on Customer Loyalty, the Customer Value variable has a positive and significant effect on Customer Loyalty through Customer Satisfaction, and The Customer Experience variable has a positive and significant effect on Customer Loyalty through Customer Satisfaction
PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA, DAN STRES KERJA TERHADAP KINERJA KARYAWAN Adhi Widyakto; Nanda Nurrohmah; dian triyani; Rr Lulus Prapti NSS
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11281

Abstract

The source of human labor in an industry is a driving factor based on the number of activities that must be carried out, which explains that without labor an industrial activity cannot run well and according to the goals that have been made. Human resources are also the main key in the process of industrial activities and crucial in achieving the continuity of industrial activities. PT Artha Kayu Indonesia is one industry that struggles with low employee performance. Based on the attendance rate data obtained from HRD, Artha Kayu Indonesia showed a significant decrease in fluctuations. So the author needs to do research on what efforts are made to improve employee performance at Artha Kayu Indonesia so that employees come more often with a predetermined time. The purpose of this study is to determine the effect of Work Discipline, Work Environment and Work Stress on employee performance at Artha Kayu Indonesia. The population in this study is employees of Artha Kayu Indonesia. Based on the sample criteria set, a sample was obtained in this study as many as 100 respondents. The analytical methods used in this study are instrument tests (validity tests and reliability tests), classical assumption tests include (normality tests, heterokedasticity tests, multicollinearity tests), multiple linear regression tests, partial tests (t tests), F test model accuracy, coefficient of determination (R2) tests used to analyze primary data in this study conducted with the help of SPSS version 25. Based on the results of the study shows that there is an influence of work discipline, Work Environment on employee performance, while work stress has no influence on employee performance at Artha Kayu Indonesia. The more positive work discipline, the more employees will comply with the regulations in the Company and will improve employee performance, vice versa if there are many positive Work Environments in the employee work environment, employee performance will increase as a result, also meet predetermined targets. The lower the employee's work stress rate, the higher the employee's performance results.