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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Ekono Insentif Indonesian Journal of Industrial Engineering & Management Jurnal Pengabdian Mandiri Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pengabdian West Science DIMASEKA
Johanis Souisa
Fakultas Ekonomi, Universitas Semarang
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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EDUKASI DIGITAL MARKETING PADA KOMUNITAS SULAM PITA BINAAN LIA COLLECTION SEMARANG Lulus Prapti; Nuria Universari; Johanis Souisa
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 4: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.43 KB)

Abstract

Pandemi covid-19 menuntut pelaku usaha beradptasi dalam menjalankan usaha dengan menggunakan sistem digital. Fokus pelaksanaan Pengabdian kepada Masyarakat ini adalah pengembangan komunitas sulam pita yang dibina oleh Lia Collection di Desa Gebangsari Kecamatan Genuk Kota Semarang melalui edukasi digital marketing. Lia Collection merupakan usaha kecil yang memproduksi handycraft berbahan dasar kain dengan kombinasi sulam pita. Kegiatan Pengabdian kepada Masyarakat bertujuan meningkatkan kemampuan pelaku usaha dalam mengkomunikasikan produknya melalui edukasi digital marketing yang sesuai di masa pandemi-covid 19. Metode kegiatan meliputi ceramah dan praktik penggunaan digital marketing. Melalui kegiatan Pengabdian kepada Masyarakat ini, ibu-ibu komunitas sulam pita binaan Lia Collection memiliki pengetahuan dan pemahaman mengenai digital marketing. Selain itu, mereka dapat mengimplementasikannya untuk meningkatkan bisnis sulam pita di masa pandemi covid-19.
The Influence of Leadership Style, Work Stress, and Work Motivation on Employee Loyalty to PT. Hartono Palace of Technology Johanis Souisa; Teguh Ariefiantoro; Susanto Susanto; Asih Niati
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 4, No 2: June 2023
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v4i2.20163

Abstract

This study aims to analyze the effect of style, leadership, work stress, and work motivation on employee loyalty at PT. Hartono Istana Teknologi. This study uses the variables of leadership style, work stress, and work motivation as independent variables and employee loyalty as the dependent variable.The population of this study were warehouse employees at PT. Hartono Istana Teknologi with a population of 435 employees. With a sample of 81 employees using purposive sampling method (sample with criteria). The data analysis method used in this research is multiple linear regression.The result of this study prove that the leadership style variable has a positive significant influence on employee loyalty, the work stress variable has a positive significant influence on employee loyalty, work motivation has a positive significant influence on employee loyalty. 
Pengaruh Harga, Promosi dan Kualitas Produk Terhadap Minat Beli Konsumen Sepatu Aerostreet Abdul Muid; Johanis Souisa
Ekono Insentif Vol 17 No 2 (2023): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jei.v17i2.1175

Abstract

Riset ini dipicu oleh penurunan penjualan global selama pandemi Covid-19 untuk produk alas kaki Aerostreet. Turunnya pendapatan yang terjadi menandakan adanya dampak Covid-19 terhadap minat konsumen membeli sepatu pada masa Covid-19. Oleh karena itu, riset ini dapat membentuk bahwasanya minat konsumen terhadap sepatu Aerostreet didasarkan pada harga, promosi dan kualitas produk. Minat pembeli kepada sepatu Aerostreet. Metodologi yang dipergunakan pada riset ini ialah kuantitatif. Informasi dikumpulkan melalui serangkaian kuesioner. Partisipan yang memenuhi syarat di riset ini berjumlah 96 orang, semuanya merupakan pembeli alas kaki Aerostreet. Analisis regresi berganda dipakai guna mengujikan tiga hipotesis. Temuan menandakan bahwasanya pilihan konsumen terhadap sepatu Aerostreet terpengaruhi secara signifikan oleh faktor-faktor seperti harga, pemasaran, dan kualitas produk. Konsumen lebih terpengaruhi oleh iklan dibandingkan harga atau kualitas ketika mengambil keputusan pembelian. Abstract This research was triggered by the decline in global sales during the Covid-19 pandemic for Aerostreet footwear products. The decline in income shows the impact of Covid-19 on consumers' interest in buying shoes during the Covid-19 period. Therefore, this research can establish that consumer interest in Aerostreet shoes is based on price, promotion and product quality. Buyer interest in Aerostreet shoes. This research uses quantitative methods. Data collected using questionnaire techniques. There were 96 respondents in this study who met the criteria, namely Aerostreet shoe consumers. Three hypotheses were formulated and tested using multiple regression analysis. The research results show that price, promotion and product quality have a positive and significant effect on purchasing preferences for Aerostreet shoes. Promotions have a greater influence on consumer purchasing preferences than price and product quality.
Pendampingan Umkm Kelurahan Lamper Lor, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital: Pendampingan Umkm Kelurahan Lamper Lor, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital Adhi Widyakto; Edy Suryawardana; Johanis Souisa; Susanto Susanto
DIMASEKA Vol 1 No 1 (2023): April 2023
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v1i1.4

Abstract

 Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkanpenjualan bagi UMKM di Kelurahan Lamper Lor yang terdampak pandemi COVID 19.Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindardari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepadamasyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorialdilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaranonline. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Lamper Lormendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali danmudah di akses oleh konsumen.
Smart Finance System: Membangun Alur Keuangan Transparan Dalam Manajemen Bank Sampah Rini Indah Sulistyowati; Ganda Januarta; Moeljono Moeljono; Johanis Souisa
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3093

Abstract

Salah satu yang menjadi kendala dalam pengelolaan bank sampah adalah pencatatan atau manajemen keuangan yang belum tersaji dengan rapi sehingga perlu diadakan pelatihan manajemen keuangan. Pengabdian kali ini mengambil tema yang terkait dengan keuangan SMART Finance Sistem dengan harapan agar pelatihan ini dapat membantu pengelola bank sampah di kelurahan Purwodinatan Semarang menjadi lebih terampil dalam membuat pelaporan keuangan. SMART finance untuk bank sampah berarti sistem keuangan digital yang spesifik, terukur, mudah dijalankan, relevan dengan misi lingkungan–ekonomi, dan berjalan real-time/berjadwal, sehingga tabungan sampah warga tercatat akurat, transparan, dan mendorong partisipasi yang berkelanjutan.
PENINGKATAN PERSONAL BRANDING DIGITAL DENGAN PEMBUATAN CV PROFIL DI LINKEDLN SERTA EDUKASI JEJAK DIGITAL Rini Indah Sulistyowati; Ganda Januarta; Moeljono; Johanis Souisa
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 2 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/sj6jfk06

Abstract

The development of digital technology requires Vocational High School (SMK) graduates to possess competencies that are not only limited to technical skills, but also the ability to build personal branding as a provision for entering the world of work and further education. This Community Service Activity aims to improve the understanding and skills of vocational high school students in building a professional image through the preparation of a Curriculum Vitae (CV), the creation of a LinkedIn profile, and the development of a digital eduportfolio. The implementation method includes material delivery, demonstrations, direct practice, mentoring, and evaluation of participants' work results. During the activity, participants gained an understanding of the importance of professional identity in the digital era and were able to produce a CV that meets industry standards, create an informative LinkedIn account, and compile a portfolio as a medium for documenting competencies and achievements. The results of the activity showed an increase in students' knowledge, skills, and readiness to face the recruitment process and future career development. This Community Service Activity is expected to be the first step in forming vocational high school graduates who are more confident and competitive, and ready to compete in the era of digital transformation.
DINAMIKA KEWIRAUSAHAAN PEREMPUAN MUDA DALAM MENGELOLA BISNIS : STUDI KASUS UMKM DI SEMARANG Masine Slahanti; Novianto Noegroho; Johanis Souisa; Soegihartono Soegihartono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3840

Abstract

Introduction: This study aims to explore the entrepreneurial dynamics of young women in managing snack and catering businesses within the Micro, Small, and Medium Enterprises (MSMEs) sector in Semarang. The research focuses on motivation, challenges, adaptive strategies, and business sustainability orientationMethods: A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, participatory observation, and documentation involving young women entrepreneurs. Data validity was ensured through source and method triangulation.Results: The findings reveal that entrepreneurial motivation among young women is driven not only by economic necessity but also by self-actualization and the need for flexibility in balancing domestic and productive roles. The main challenges include limited access to capital, low digital literacy, and intense market competition. In response, entrepreneurs adopt adaptive strategies such as product innovation, digital-based marketing optimization, and strengthening social and customer networks. Furthermore, the study identifies strong resilience and adaptive capacity as key social capital in sustaining business continuity.This study contributes to the literature by uncovering the entrepreneurial dynamics of young women as an adaptive process shaped not only by economic factors, but also by the interplay of dual roles, resilience, and adaptive strategies in navigating constraints and a changing business environment. These findings highlight the importance of strengthening young women’s entrepreneurial capacity through training, access to financing, and community-based mentoring to enhance the competitiveness and sustainability of MSMEs at the local level. Keywords: Young Women Entrepreneurship, MSMES, Adaptive Strategies, Resilience, Business Sustainability
Co-Authors Abdul Muid Adhi Widyakto Asih Niati Ganda Januarta Lulus Prapti Masine Slahanti Moeljono Moeljono Moeljono Novianto Noegroho Nuria Universari Rini Indah Sulistyowati Soegihartono Soegihartono Suryawardana, Edy susanto santo Teguh Ariefiantoro