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All Journal Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa
Dewi Ratih Purnamasari
Program Studi Arsitektur, Universitas Warmadewa
Civil Engineering, Building, Construction & Architecture Social Sciences

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Publikasi Karya Arsitektur Sebagai Strategi Pemasaran Bagi Konsultan Arsitektur Dewi Ratih Purnamasari; I Komang Gelda Manika Aprizio; Komang Junida Aryadi Putra; I Wayan Widanan; Cokorda Istri Arina Cipta Utari
Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa Vol. 9 No. S1 (2021): UNDAGI: Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa (Special Issue
Publisher : Program Studi Arsitektur, Fakultas Teknik Universitas Warmadewa

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Abstract

Architectural consultants are very dependent on the presence of service users or clients, one of the marketing strategies that is usually used without violating the Indonesian Architectural Association's code of ethics is the publication of works that have been produced. Publication of this work can use various media, such as print media (books/magazines), Social Media (Instagram, Facebook, Web), Exhibitions, Online Media, and can also be in the form of architecture students or community activities. With the advancement of technology, architectural consultants can eliminate limitations in publishing their works for marketing. By applying the Marketing Funnel theory, it explains how to reach the market and get new market segments. Several phases will be obtained by the client, namely the Awareness Phase which can increase new audiences, the Preference Phase, which is when you can convince the client with the service products provided, this it is hoped that the client can reach the Loyalty Phase when the client has continuity in working with the Consultant. Architecture.
Implementasi Arsitektur Biophilic Pada Fasilitas Club SPA Di Canggu, Kabupaten Badung, Bali: Bahasa Indonesia Dewi Ratih Purnamasari; I Gede Surya Darmawan; Ida Bagus Gede Parama Putra
Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa Vol. 11 No. 1 (2023): UNDAGI : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa (Juni)
Publisher : Program Studi Arsitektur, Fakultas Teknik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/undagi.11.1.7068.97-107

Abstract

One of the tourist facilities that can be developed in Canggu is SPA. The SPA industry is currently developing towards the achievement of physical, mind and soul health. The type of SPA chosen is Club SPA, because it offers SPA service facilities equipped with fitness facilities in order to get maximum results in physical and mental care, because nowadays people and tourists need a facility that can accommodate activities related to beauty, health, fitness, and relaxation to reduce the level of stress and depression, maintain, and improve physical and psychological appearance. The purpose of this research is to produce a Club SPA design concept with a biophilic architecture approach to produce a room that is able to improve physical and psychological health and create a positive relationship between humans and nature. The method used is by conducting literature studies, precedent studies, field observations, and surveys. The result of the research is the implementation of biophilic architecture that is applied to zoning, entrance, mass building, indoor space, outdoor space, and building facade. The implementation of biophilic architecture in the Club SPA design is expected to help the relaxation process by applying natural elements into the design.
Co-Authors Cokorda Istri Arina Cipta Utari I Gede Surya Darmawan I Komang Gelda Manika Aprizio I Wayan Widanan Ida Bagus Gede Parama Putra Komang Junida Aryadi Putra