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All Journal Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa
I Komang Gelda Manika Aprizio
Program Studi Arsitektur, Universitas Warmadewa
Civil Engineering, Building, Construction & Architecture Social Sciences

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Publikasi Karya Arsitektur Sebagai Strategi Pemasaran Bagi Konsultan Arsitektur Dewi Ratih Purnamasari; I Komang Gelda Manika Aprizio; Komang Junida Aryadi Putra; I Wayan Widanan; Cokorda Istri Arina Cipta Utari
Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa Vol. 9 No. S1 (2021): UNDAGI: Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa (Special Issue
Publisher : Program Studi Arsitektur, Fakultas Teknik Universitas Warmadewa

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Abstract

Architectural consultants are very dependent on the presence of service users or clients, one of the marketing strategies that is usually used without violating the Indonesian Architectural Association's code of ethics is the publication of works that have been produced. Publication of this work can use various media, such as print media (books/magazines), Social Media (Instagram, Facebook, Web), Exhibitions, Online Media, and can also be in the form of architecture students or community activities. With the advancement of technology, architectural consultants can eliminate limitations in publishing their works for marketing. By applying the Marketing Funnel theory, it explains how to reach the market and get new market segments. Several phases will be obtained by the client, namely the Awareness Phase which can increase new audiences, the Preference Phase, which is when you can convince the client with the service products provided, this it is hoped that the client can reach the Loyalty Phase when the client has continuity in working with the Consultant. Architecture.
Eksistensi Ruko dan Relevansi Desainnya Dalam Perkembangan Bisnis di Kawasan Heritage, Gajah Mada, Denpasar I Komang Gelda Manika Aprizio; Pande Putu Dwi Novigga Artha; A. A. Ngurah Agung Candra Gupta; Nyoman Andy Armawan
Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa Vol. 11 No. 1 (2023): UNDAGI : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa (Juni)
Publisher : Program Studi Arsitektur, Fakultas Teknik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/undagi.11.1.7425.165-170

Abstract

Cultural heritage areas provide insights that correlate with the historical value of the area. Historical value characterizes the uniqueness of the area and influences the physical development of the city in general. The city's past civilization is the main attraction. The tourism perspective offers a paradigm shift in society and tourists' thinking. The cultural heritage area of Jalan Gajah Mada Denpasar is a reflection of the ancient city of Denpasar today. The Gajah Mada area is surrounded by old buildings that function as shops. Shop houses (ruko) in the Gajah Mada cultural heritage area have existed since the 1920s and began to be built massively in the 1970s. Until now, around 312 shophouses have been located along Jalan Gajah Mada, Jalan Sulawesi, and Jalan Kartini. In this study, through interviews, observation, and analysis, the existence and relevance of shophouses (ruko) along Jalan Gajah Mada, Jalan Sulawesi, and Jalan Kartini were obtained. This study took 8 samples to find out which building was chosen, namely based on location (Gajah Mada Street, Sulawesi Street, Kartini Street), building function (food and beverage, coffee shop, fabric shop, etc.), and number of floors (2 floors, 3 floors, and 4 floors).
Co-Authors A. A. Ngurah Agung Candra Gupta Cokorda Istri Arina Cipta Utari Dewi Ratih Purnamasari I Wayan Widanan Komang Junida Aryadi Putra Nyoman Andy Armawan Pande Putu Dwi Novigga Artha