Article Per Year (5 Year)
p-Index From 2021 - 2026
1.606
P-Index
This Author published in this journals
All Journal COMMED: Jurnal Komunikasi dan Media JURNAL HERITAGE Soeropati: Journal of Community Service Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Research in Social Science and Humanities Jurnal Media dan Komunikasi Indonesia Triwikrama: Jurnal Ilmu Sosial Brand Communication Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam
FARIS FARIS
Fakultas Ilmu Sosial Ilmu Politik, Universitas Yudharta Pasuruan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
The Effectiveness of Using TikTok Social Media as a Digital Marketing Platform for Food and Beverage Products @Kiki Jupe Shofiatus Sholihah; Faris Faris
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.408

Abstract

The effectiveness of TikTok as a digital marketing platform in promoting food and beverage products, with a case study on the TikTok account @kikijupe. The rapid development of digital technology has encouraged businesses to utilize social media as a more interactive promotional tool and reach a wider audience. TikTok, as a short video-based platform, offers a significant opportunity to build closeness between brands and consumers through creative content. The purpose of this study was to determine the effectiveness of using TikTok as a digital marketing platform for food and beverage products, @kikijupe. This study used a descriptive qualitative approach with a case study method. Data were collected through observation, documentation of the @kikijupe TikTok account's activities, and in-depth interviews with the account manager and several consumers. Analysis was conducted by reviewing uploaded content, audience interactions, and their impact on increasing sales and brand awareness. The results showed that the use of TikTok by the @kikijupe account was effective in attracting consumer attention and increasing product appeal. Strategies used included creating trend-following content, using popular music, storytelling, and collaborating with other users. In addition, interactive features such as comments, live streaming, and hashtag challenges were also utilized to expand market reach
Strategi Komunikasi Pemasaran untuk Layanan Fotografi Pernikahan di Akun Instagram @instory_art Rofiq Saiful Hadi AS; Faris
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 2 No. 4 (2025): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/wzftrc77

Abstract

This study aims to analyze the marketing communications strategy implemented by the Instagram account @instory_art in promoting wedding photography services. In the digital era, social media has become a primary tool for creative industry players to build brand image and effectively reach target markets. This study used a qualitative descriptive approach, collecting data through observation of Instagram content, interviews with account managers, and documentation of promotional activities. The results show that @instory_art implements an integrated marketing communications strategy that emphasizes visual consistency, storytelling, audience engagement, and the use of interactive Instagram features such as reels, stories, and highlights. Within the context of aesthetics and technology, this strategy is realized through high technical mastery of composition, lighting, distinctive color tones, and digital innovation to create an engaging and professional visual experience. Furthermore, the use of client testimonials, collaborations with wedding vendors, and seasonal promotions strengthen the brand image and increase the trust of potential customers. In conclusion, the success of @instory_art's marketing communications lies in the synergy between visual quality, authentic interactions, and consistent brand identity, which builds audience loyalty and expands market reach in the digital realm.   Abstrak Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan oleh akun Instagram @instory_art dalam mempromosikan layanan fotografi pernikahan. Di era digital, media sosial menjadi sarana utama bagi pelaku industri kreatif untuk membangun citra merek dan menjangkau target pasar secara efektif. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode pengumpulan data melalui observasi terhadap konten Instagram, wawancara dengan pengelola akun, serta dokumentasi aktivitas promosi. Hasil penelitian menunjukkan bahwa @instory_art menerapkan strategi komunikasi pemasaran terpadu yang menekankan pada konsistensi visual, storytelling, engagement dengan audiens, serta pemanfaatan fitur interaktif Instagram seperti reels, stories, dan highlights. Dalam konteks estetika dan teknologi, strategi ini diwujudkan melalui penguasaan teknis tinggi dalam komposisi, pencahayaan, tone warna yang khas, serta inovasi digital untuk menciptakan pengalaman visual yang menarik dan profesional. Selain itu, penggunaan testimoni klien, kolaborasi dengan vendor pernikahan, serta promosi musiman turut memperkuat citra merek dan meningkatkan kepercayaan calon pelanggan. Kesimpulannya, keberhasilan komunikasi pemasaran @instory_art terletak pada sinergi antara kualitas visual, interaksi yang autentik, dan konsistensi identitas merek, yang mampu membangun loyalitas audiens serta memperluas jangkauan pasar di ranah digital.    
Co-Authors Abdul Wahid Ahwan, Zainul Dwi Firmansyah Putra Maulida Khasanah Misbahul Munir Muhammad Imron Rosadi Muhammad Iqbal Yaqin Mulyono Wibisono Natasya, Resti Ninuk Riswandari Nuriyanto Rofiq Saiful Hadi AS Rusli Akhmad Junaedi Shofiatus Sholihah Wasisa, Iswahyura Putra Winda Maulidiah Zakiyatul Mardiyah