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All Journal COMMED: Jurnal Komunikasi dan Media JURNAL HERITAGE Soeropati: Journal of Community Service Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Research in Social Science and Humanities Jurnal Media dan Komunikasi Indonesia Triwikrama: Jurnal Ilmu Sosial Jurnal Indonesia : Manajemen Informatika dan Komunikasi Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora Brand Communication Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam
FARIS FARIS
Fakultas Ilmu Sosial Ilmu Politik, Universitas Yudharta Pasuruan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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The Effectiveness of Using TikTok Social Media as a Digital Marketing Platform for Food and Beverage Products @Kiki Jupe Shofiatus Sholihah; Faris Faris
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.408

Abstract

The effectiveness of TikTok as a digital marketing platform in promoting food and beverage products, with a case study on the TikTok account @kikijupe. The rapid development of digital technology has encouraged businesses to utilize social media as a more interactive promotional tool and reach a wider audience. TikTok, as a short video-based platform, offers a significant opportunity to build closeness between brands and consumers through creative content. The purpose of this study was to determine the effectiveness of using TikTok as a digital marketing platform for food and beverage products, @kikijupe. This study used a descriptive qualitative approach with a case study method. Data were collected through observation, documentation of the @kikijupe TikTok account's activities, and in-depth interviews with the account manager and several consumers. Analysis was conducted by reviewing uploaded content, audience interactions, and their impact on increasing sales and brand awareness. The results showed that the use of TikTok by the @kikijupe account was effective in attracting consumer attention and increasing product appeal. Strategies used included creating trend-following content, using popular music, storytelling, and collaborating with other users. In addition, interactive features such as comments, live streaming, and hashtag challenges were also utilized to expand market reach
Strategi Komunikasi Pemasaran untuk Layanan Fotografi Pernikahan di Akun Instagram @instory_art Rofiq Saiful Hadi AS; Faris
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 2 No. 4 (2025): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/wzftrc77

Abstract

This study aims to analyze the marketing communications strategy implemented by the Instagram account @instory_art in promoting wedding photography services. In the digital era, social media has become a primary tool for creative industry players to build brand image and effectively reach target markets. This study used a qualitative descriptive approach, collecting data through observation of Instagram content, interviews with account managers, and documentation of promotional activities. The results show that @instory_art implements an integrated marketing communications strategy that emphasizes visual consistency, storytelling, audience engagement, and the use of interactive Instagram features such as reels, stories, and highlights. Within the context of aesthetics and technology, this strategy is realized through high technical mastery of composition, lighting, distinctive color tones, and digital innovation to create an engaging and professional visual experience. Furthermore, the use of client testimonials, collaborations with wedding vendors, and seasonal promotions strengthen the brand image and increase the trust of potential customers. In conclusion, the success of @instory_art's marketing communications lies in the synergy between visual quality, authentic interactions, and consistent brand identity, which builds audience loyalty and expands market reach in the digital realm.   Abstrak Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan oleh akun Instagram @instory_art dalam mempromosikan layanan fotografi pernikahan. Di era digital, media sosial menjadi sarana utama bagi pelaku industri kreatif untuk membangun citra merek dan menjangkau target pasar secara efektif. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode pengumpulan data melalui observasi terhadap konten Instagram, wawancara dengan pengelola akun, serta dokumentasi aktivitas promosi. Hasil penelitian menunjukkan bahwa @instory_art menerapkan strategi komunikasi pemasaran terpadu yang menekankan pada konsistensi visual, storytelling, engagement dengan audiens, serta pemanfaatan fitur interaktif Instagram seperti reels, stories, dan highlights. Dalam konteks estetika dan teknologi, strategi ini diwujudkan melalui penguasaan teknis tinggi dalam komposisi, pencahayaan, tone warna yang khas, serta inovasi digital untuk menciptakan pengalaman visual yang menarik dan profesional. Selain itu, penggunaan testimoni klien, kolaborasi dengan vendor pernikahan, serta promosi musiman turut memperkuat citra merek dan meningkatkan kepercayaan calon pelanggan. Kesimpulannya, keberhasilan komunikasi pemasaran @instory_art terletak pada sinergi antara kualitas visual, interaksi yang autentik, dan konsistensi identitas merek, yang mampu membangun loyalitas audiens serta memperluas jangkauan pasar di ranah digital.    
ANALYSIS OF INTERPERSONAL COMMUNICATION BARRIERS BETWEEN HEALTHCARE WORKERS AND PATIENTS USING BPJS KESEHATAN SERVICES AT INSAN PRIMA CLINIC, BEJI DISTRICT, PASURUAN REGENCY Bilkis Afidatul Farhana; Faris
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 7 No. 1 (2026): Jurnal Hudan Linnaas Vol 7 No. 1, 2026
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v7i1.2819

Abstract

This study aims to identify the forms and processes of interpersonal communication barriers between healthcare workers and patients using BPJS Kesehatan services at Insan Prima Clinic, Beji District, Pasuruan Regency. A qualitative phenomenological approach was employed to understand communication experiences during the healthcare service process. The study utilizes Stephen W. Littlejohn’s communication theory, focusing on cognitive, affective, and behavioral aspects. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the Miles, Huberman, and Saldaña interactive model, with NVivo 12 Pro assisting in coding, thematic grouping, and data visualization. The results indicate that communication barriers manifest across three aspects. The cognitive aspect involves language differences and the use of complex medical terminology, often preventing a shared understanding. The affective aspect is reflected in emotional responses—such as disappointment, annoyance, and anger—triggered by waiting times, service procedures, and limited two-way communication. The behavioral aspect relates to time constraints, rising patient volumes, abbreviated communication, difficulties in two-way interaction, and some patients' failure to adhere to service procedures. These three aspects are interconnected and necessitate communication adjustments from both parties.
CUSTOMER PERCEPTION OF AVOSKIN'S DIGITAL MARKETING COMMUNICATION STRATEGY VIA TIKTOK CONTENT AND ELECTRONIC WORD-OF-MOUTH: A CASE STUDY ON AVOSKIN USAGE Mar’atus Sholiha; Faris
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 7 No. 1 (2026): Jurnal Hudan Linnaas Vol 7 No. 1, 2026
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v7i1.2820

Abstract

Digital marketing communication strategies via social media serve as a crucial tool for companies to convey information and shape customer perceptions of their brands. Avoskin utilizes TikTok—leveraging educational, informative, and interactive content—alongside Electronic Word of Mouth (E-WOM) to communicate product information. However, customers do not always receive messages passively; instead, they interpret them based on their own experiences, needs, knowledge, and information from various sources. This study aims to analyze customer perceptions of Avoskin’s digital marketing communication strategies on TikTok and E-WOM, as well as the factors influencing these perceptions. A descriptive qualitative approach was employed, utilizing Stuart Hall’s Reception Theory—which encompasses dominant, negotiated, and oppositional readings. Data were gathered through observations of the @avoskinbeauty TikTok account and in-depth interviews with five informants selected via purposive sampling, followed by analysis using NVivo 12 Plus. The results indicate that Avoskin’s digital marketing communication elicited a generally positive response. Most informants adopted a "dominant reading" position but also demonstrated "negotiated reading" by adapting the message based on personal experience, skin condition, needs, product ingredients, and user reviews. Instances of "oppositional reading" were relatively low. E-WOM—comprising reviews, testimonials, and user experiences—served as both a source of information and a point of comparison in shaping perceptions. Factors influencing perception included personal experience, skin condition, needs, product knowledge, E-WOM, recommendations, beauty influencers, digital communication, and price.
Konstruksi Realitas dan Polarisasi Media: Analisis Framing Entman terhadap Pemberitaan Program Makan Bergizi Gratis CNNIndonesia.com dan Tempo.co Muhammad Rangga W.H.P; Faris Faris
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 7 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v7i3.2061

Abstract

This study is motivated by the divergent media coverage regarding the Free Nutritious Meal (MBG) Program, which has the potential to shape the construction of reality and drive media polarization. The study aims to analyze the framing of the MBG Program by CNNIndonesia.com and Tempo.co, identify differences in how each outlet constructs reality, and analyze patterns of framing polarization and their implications for public opinion formation. A qualitative approach within a constructivist paradigm was employed, utilizing Robert N. Entman’s framing analysis model—encompassing the definition of problems, diagnosis of causes, moral judgments, and treatment recommendations—alongside Berger and Luckmann’s theory of the social construction of reality as an interpretive framework. The data set consists of 34 news articles published between January and April 2026 (16 from CNNIndonesia.com and 18 from Tempo.co), selected via purposive sampling. The findings reveal that both outlets consistently applied Entman’s four framing elements but emphasized different aspects. CNNIndonesia.com tended to employ an affirmative frame, highlighting policy successes, program achievements, and the program's sustainability, whereas Tempo.co predominantly utilized critical-structural and institutional-corrective frames, focusing on issues of governance, oversight, transparency, and implementation risks. These differences indicate the presence of framing polarization, driven by varying issue emphases, actor selection, and interpretations of facts. This situation has the potential to fragment public opinion through the divergent construction of reality across media outlets.
Co-Authors Abdul Wahid Ahwan, Zainul Bilkis Afidatul Farhana Dwi Firmansyah Putra Mar’atus Sholiha Maulida Khasanah Misbahul Munir Muhammad Imron Rosadi Muhammad Iqbal Yaqin Muhammad Rangga W.H.P Mulyono Wibisono Natasya, Resti Ninuk Riswandari Nuriyanto Rofiq Saiful Hadi AS Rusli Akhmad Junaedi Shofiatus Sholihah Wasisa, Iswahyura Putra Winda Maulidiah Zakiyatul Mardiyah