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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah Ekonomi dan Manajemen Moneter : Jurnal Ekonomi dan Keuangan International Journal of Economics, Management and Accounting
Imam Nuryanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH KUALITAS PRODUK, HARGA, KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KAMERA DIGITAL CANON DI SEMARANG Ichlasul Naufal Hakim; Imam Nuryanto
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 2 (2021): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.361 KB) | DOI: 10.55606/jurimbik.v1i2.118

Abstract

Purchasing decision are the decision of consumers to buy a product that previously thought about worthy or not to buy the product by considering the information that is known by the reality of the product after seeing it. There are several factors that affect the purchasing decision, namely the product quality, price, brand trust and brand image. The object of the research is Canon digital cameras which are on Top Brand Index in 2014-2018, where the Canon digital cameras always ranked at the top. But here the Canon digital cameras has proved that when many competitors are surrounded, Canon digital cameras has always ranked first on the TBI and the digital camera Canon's product is superior to other products. The purpose of the research was to analyze the influence of the product quality, price, brand trust and brand image on purchasing decision. The population of the research was that consumers who ever and wear the camera Canon digital, a company based in Semarang and aged over 17 years. The numbers are unknown and sample taken 100 respondents. Sample technique by using purposive sampling. The type of data used is. primary data, method of data collection using the questionnaire and analysis techniques used is multiple linear regression. The results of the analysis showed: product quality has a positive and significant influence on purchasing decision, price proved to have a positive and significant influence on purchasing decision, brand trust significant has a positive and influence on purchasing decision, brand image proved to have a positive and significant influence on purchasing decision.
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MARINA HAND AND BODY LOTION DI SEMARANG Tri Novi Yani; Imam Nuryanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.694 KB) | DOI: 10.55606/jaem.v1i1.164

Abstract

There are several factors that influence purchasing decisions, namely brand equity and consist of brand awareness, brand association, perceived quality and brand loyalty. The object of this research is Marina hand and body lotion based on the Top brand index in 2014-2018, Marina hand and body lotion are the only hand and body brands that are always increasing. The purpose of this research was to analyze the influence of brand awareness, brand association, perceived quality and brand loyalty on purchasing decisions. The population in this research were consumers who had bought and used Marina hand and body lotion which was domiciled in Semarang and 17 years old. The sample used was 104 respondents. sampling technique by purposive sampling. The type of data used is primary data, the data collection method used a questionnaire and the analysis technique used is multiple linear regression. The results of the analysis show that brand equity: brand awareness, brand association, perceived quality and brand loyalty have a positive and significant influence on purchasing decisions.
Perbaikan Kualitas Pelayanan dengan Metode Integrasi Servqual dan Diagram Kartesius di Perusahaan Daerah Air Minum Tirta Moedal Semarang Aldinar Assyafiq Akbar; Imam Nuryanto
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 2 (2024): April : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i2.494

Abstract

This study aims to identify the service attributes that are important to consumers using the servqual integration method and cartesian diagrams. With the help of the SPSS tool, 120 respondents were surveyed. The results show that the quality of service provided by Tirta Moedal Water Company is good, with an average performance score of 3.5 on a scale of 1 to 5. The dimensions that need to be improved are responsiveness and empathy. These attributes include the process of handling complaints, providing information during maintenance, the speed of responding to customer complaints, the ability of employees to listen to customer complaints, and the availability of consultation and complaint services for consumers. This study is expected to help improve service quality and maintain existing attributes.
Pengaruh Brand Trust, Word of Mouth dan Sales Promotion terhadap Keputusan Pembelian Air Mineral Pristine di Kota Semarang Vinka Alifah Ardiati; Imam Nuryanto
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 2 (2024): April : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i2.495

Abstract

This research aims to determine the influence of brand trust, word of mouth and sales promotion on purchasing decisions of Pristine mineral water in Semarang City. This research uses quantitative methods. The population of this research is the people of Semarang City who have purchased Pristine mineral water with a sample of 136 respondents. The sampling technique uses a purposive sampling method. Collection and research techniques were carried out through questionnaires and processed using SPSS 24. The results of this research show that brand trust has a positive and significant effect on purchasing decisions, word of mouth has a positive and significant effect on purchasing decisions, and sales promotion has a positive and significant effect on purchasing decisions.
Analisis Kualitas Pelayanan Publik dengan Metode Integrasi Servqual dan Diagram Kartesius Wahju Wibowo; Imam Nuryanto
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 1 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i1.808

Abstract

Measurement of customer satisfaction is something that should be done by a public service organization periodically, improving performance on the right attributes will have a positive impact, namely increasing satisfaction of public service users. This study aims to measure customer satisfaction of public service users by integrating the servqual model and the cartesian diagram model. The analysis tool uses SPSS, with a sample of 121 respondents. The results showed that the quality of public services at the Shipping Polytechnic of North Sulawesi was good, at an average performance score of 8.79 from the rating scale range, and was able to satisfy the expectations of service users. The main dimensions that must be improved immediately are reliability, assurance and tangible. At the attribute of service requirements information, service completion time period information and service supporting infrastructure facilities. With the findings of this study, it is hoped that public services can be improved and the attributes of services that are already good can be maintained.
Pengaruh FoMO, Social Influence dan Product Involvement terhadap Purchase Decision Produk Iphone di Kota Semarang Eko Prasetiyo; Imam Nuryanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.1822

Abstract

This study aims to analyze the influence of FoMO, Social Influence and Product Involvement on Purchase Decision of iPhone products in Semarang City. This research is quantitative and involves a population of iPhone users with usage time > 3 months. The study uses a survey method by collecting data from respondents who meet the criteria of the research sample, using purposive sampling technique with a total of 100 respondents. Data were analyzed using multiple regression analysis technique through SPSS software version 25. The results of this study partially indicate that FoMO and Product Involvement have a significant positive effect on Purchase Decision, while Social Influence does not have a significant effect on Purchase Decision. The implications of these findings provide valuable insights for companies in designing more effective marketing strategies to increase sales of iPhone products.
Pengaruh Viral Marketing, Influencer Marketing dan Live Streaming Shopping terhadap Keputusan Pembelian pada TikTok Shop di Kota Semarang Azka Haikal Wicaksana; Imam Nuryanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.1823

Abstract

This study aims to determine the effect of Viral Marketing, Influencer Marketing and Live Streaming Shopping on Purchasing Decisions at TikTok Shop in Semarang City. The population in this study are TikTok users and have purchased products at TikTok Shop. The number of samples used was 100 respondents and sampling using purposive sampling technique. The research data was subjected to multiple linear regression tests using SPSS software. The results of this study indicate that: (1) Viral Marketing has a significant positive effect on Purchase Decisions, (2) Influencer Marketing has a significant positive effect on Purchase Decisions, (3) Live Streaming Shopping has no significant effect on Purchase Decisions
Pengaruh Harga, Lokasi, dan Kelengkapan Produk terhadap Loyalitas Konsumen di Toserba Yogya Mochamad Faisal Akbar; Imam Nuryanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i10.2761

Abstract

Customer loyalty plays a very significant role in the long-term success of a company. This is important because it can help the company increase sales volume, maintain market share, and strengthen long-term relationships with customers. Toserba Yogya, as one of the leading retailers, must understand the factors that influence customer loyalty in order to compete in an increasingly competitive market. This study aims to analyze the influence of price, location, and product completeness on customer loyalty at Toserba Yogya. This research is quantitative in nature and involves a population of customers who have shopped at Toserba Yogya at least twice. The research method used is a survey, with purposive sampling technique, where 100 respondents were selected based on specific criteria. The collected data were analyzed using multiple linear regression tests with the assistance of SPSS software. The results of this study indicate that price has a significant positive influence on customer loyalty, location does not have a significant influence on customer loyalty, and product completeness has a significant positive influence on customer loyalty.
Pengaruh Celebrity Endorsement, WOM dan Harga Terhadap Keputusan Pembelian Produk Zara di Kota Semarang Adiyaksa Putra Hutama; Imam Nuryanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2798

Abstract

The need for clothing not only fulfills primary needs but can also provide self-confidence for fashion users. Zara is one of the fashion brands that presents high quality and product designs that support all activities. However, the increasingly tight competition in the industrial world demands that companies be more creative and make products more competitive. This study aims to analyze the influence of celebrity endorsement, word of mouth, and price on purchasing decisions for Zara products in Semarang City. This research is quantitative and involves a population of consumers who have purchased Zara products at least once. The research method used is a survey, with purposive sampling technique, where 115 respondents were selected based on certain criteria. The data collected was analyzed using multiple linear regression test with the help of SPSS software. The results of this study show that celebrity endorsement has a significant positive influence on purchasing decisions, word of mouth has a significant positive influence on purchasing decisions, and price has a significant positive influence on purchasing decisions.
Pengaruh Brand Image, Product Quality dan Labelisasi Halal Terhadap Keputusan Pembelian Sunblock Vaseline Healthy Di Kota Semarang Nabila Nabila; Imam Nuryanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 5 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i5.1165

Abstract

This study aims to determine and analyze the effect of brand image, product quality and halal labeling on purchasing decisions of vaseline healthy sunblock in Semarang City. Researchers determine the population, namely all consumers who use vaseline healthy sunblock products. The number of samples in this study amounted to 117 respondents through questionnaires distributed online and offline. The data collection technique uses primary data in the form of a questionnaire and uses a Likert scale in the selection of assessment responses. The analysis method used is multiple linear analysis. Based on the results obtained, it shows that the variables brand image, product quality and halal labeling have a positive and significant effect on purchasing decisions.
Co-Authors Adiyaksa Putra Hutama Aeini Mulia Evi Diana Aldinar Assyafiq Akbar Azka Haikal Wicaksana Damar, Haunan Eko Prasetiyo Handy Nur Cahya Ichlasul Naufal Hakim Kumala, Khofifah Ela Mochamad Faisal Akbar Nabila Nabila Tri Novi Yani Vinka Alifah Ardiati Wahju Wibowo