Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Economic Reviews Journal Jurnal Manajemen Bisnis Kewirausahaan Innovative: Journal Of Social Science Research International Journal of Economics, Management and Accounting
Handy Nur Cahya
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Studi terhadap Minat Beli Ulang pada Hidden Gem Warga Lokal Kafe Bagus Ady Wijaya; Handy Nur Cahya; Hertiana Ikasari; Nanda Adhi Purusa
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17931

Abstract

Penelitian ini menguji pengaruh kualitas produk, harga, lokasi, dan suasana toko terhadap minat beli ulang konsumen di Warga Lokal Kafe, Semarang. Minat beli ulang sangat penting di tengah persaingan ketat industri kafe. Dengan metode kuantitatif, penelitian ini menyebarkan kuesioner kepada 115 responden yang telah melakukan minimal dua kali pembelian. Data dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa kualitas produk, harga, lokasi, dan suasana toko berpengaruh positif dan signifikan terhadap minat beli ulang, dengan pengaruh terbesar pada lokasi, diikuti oleh harga, suasana toko, dan kualitas produk. Penting bagi Warga Lokal Kafe untuk meningkatkan kualitas produk, penyesuaian harga, aksesibilitas, dan suasana toko untuk menarik serta mempertahankan pelanggan.
Analysis of E-Service Quality Attributes in Delivery Service Application Using the Kano Model Kumala, Khofifah Ela; Haunan Damar; Imam Nuryanto; Handy Nur Cahya
International Journal of Economics, Management and Accounting Vol. 2 No. 2 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i2.599

Abstract

GoSend as an instant delivery service from Gojek plays an important role in meeting the demand for fast and reliable delivery. However, there are still challenges in terms of service quality, customer satisfaction, and competitiveness in the digital logistics industry. This study analyzes GoSend's electronic service quality attributes using the Kano Model to identify the factors that most influence customer satisfaction. The quantitative method is applied through a survey of 206 GoSend users in Semarang, with the integration of E-Servqual indicators and Kano Model attributes. The results of the study show that most service attributes fall into the "Indifferent" category, meaning they do not have a significant effect on customer satisfaction. However, attributes such as transaction data security and item conditions fall into the "One-Dimensional" category, so improvements in these aspects can increase customer satisfaction. The analysis of the Extent of Satisfaction (EOS) and Extent of Dissatisfaction (EOD) shows that responsiveness to complaints and service personalization still need to be improved. Based on these findings, strategic recommendations that can be given are increasing customer service responsiveness, optimizing compensation policies, and strengthening security systems to increase customer trust. The integration of the Kano Model with E-Servqual provides a comprehensive evaluation of the quality of digital logistics services while also being a guide for GoSend in increasing customer satisfaction and loyalty amidst increasingly fierce competition.
Dampak Perceived Value dan Perceived Safety Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Grab Car Sebagai Variabel Intervening Monix Alfionita Lestari; Diana Aqmala; Handy Nur Cahya; Awanis Linati Haziroh
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.804

Abstract

This study aims to examine the impact of Perceived Value and Perceived Safety on Customer Loyalty through Passenger Satisfaction as an intervening variable in the context of GrabCar services. The study employs path analysis and Sobel test to analyze the direct and indirect relationships between variables. Data was collected through a survey with 107 respondents who are GrabCar users. The results show that Perceived Value and Perceived Safety have a positive and significant effect on Passenger Satisfaction, which in turn positively affects Customer Loyalty. The Sobel test reveals that Passenger Satisfaction serves as a significant intervening variable in the relationship between Perceived Value and Perceived Safety towards customer loyalty. These findings imply that transportation service providers such as GrabCar should focus on enhancing perceived value and safety to improve passenger satisfaction, which ultimately strengthens long-term customer loyalty
Pengaruh Kualitas Produk, Harga dan Desain Kemasan Terhadap Keputusan Pembelian Produk Pop Mie Rakha Adyatma Budiono; Handy Nur Cahya; Bara Zarreta
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2893

Abstract

This study aims to analyze the effect of product quality, price, and packaging design on purchasing decisions for Pop Mie in Semarang City. Pop Mie itself is one of the most popular instant cup noodle products and has a wide market segmentation, especially among productive age people. This research uses quantitative techniques with purposive sampling. The sample in this study amounted to 100 respondents who had bought Pop Mie products at least twice. data collection was carried out by distributing questionnaires via google form. Data analysis using Partial Least Square (PLS) technique with the help of SmartPLS software. The results showed that price and packaging design have a significant influence on purchasing decisions, while product quality has no significant effect. The findings in this study indicate that visual and economic factors are more influential than product quality aspects.
Co-Authors Awanis Linati Haziroh Bagus Ady Wijaya Bara Zarreta Damar, Haunan Diana Aqmala Hertiana Ikasari Imam Nuryanto Kumala, Khofifah Ela Monix Alfionita Lestari Nanda Adhi Purusa Rakha Adyatma Budiono