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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Student Research Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Educational and Life Sciences (IJELS) Moneter : Jurnal Ekonomi dan Keuangan International Journal of Economics, Management and Accounting Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Imam Nuryanto
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Pengaruh Healthy Lifestyle, Product Quality Dan Harga Terhadap Keputusan Pembelian Susu Bubuk Frisian Flag Di Kota Semarang Aeini Mulia Evi Diana; Imam Nuryanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 5 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i5.1166

Abstract

This research aims to analyze the influence of a healthy lifestyle, product quality and price on purchasing decisions of Frisian Flag powdered milk in Semarang City. The data collection method used purposive sampling with a total sample of 112 respondents through questionnaires distributed online and offline. The data collection technique uses primary data in the form of a questionnaire and uses a Likert scale in selecting assessment responses. The analytical method used is multiple linear analysis. The results obtained show that product quality and price have a positive and significant effect on purchasing decisions, while healthy lifestyle has a positive but not significant effect on purchasing decisions.
Analysis of E-Service Quality Attributes in Delivery Service Application Using the Kano Model Kumala, Khofifah Ela; Haunan Damar; Imam Nuryanto; Handy Nur Cahya
International Journal of Economics, Management and Accounting Vol. 2 No. 2 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i2.599

Abstract

GoSend as an instant delivery service from Gojek plays an important role in meeting the demand for fast and reliable delivery. However, there are still challenges in terms of service quality, customer satisfaction, and competitiveness in the digital logistics industry. This study analyzes GoSend's electronic service quality attributes using the Kano Model to identify the factors that most influence customer satisfaction. The quantitative method is applied through a survey of 206 GoSend users in Semarang, with the integration of E-Servqual indicators and Kano Model attributes. The results of the study show that most service attributes fall into the "Indifferent" category, meaning they do not have a significant effect on customer satisfaction. However, attributes such as transaction data security and item conditions fall into the "One-Dimensional" category, so improvements in these aspects can increase customer satisfaction. The analysis of the Extent of Satisfaction (EOS) and Extent of Dissatisfaction (EOD) shows that responsiveness to complaints and service personalization still need to be improved. Based on these findings, strategic recommendations that can be given are increasing customer service responsiveness, optimizing compensation policies, and strengthening security systems to increase customer trust. The integration of the Kano Model with E-Servqual provides a comprehensive evaluation of the quality of digital logistics services while also being a guide for GoSend in increasing customer satisfaction and loyalty amidst increasingly fierce competition.
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MARINA HAND AND BODY LOTION DI SEMARANG Tri Novi Yani; Imam Nuryanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.164

Abstract

There are several factors that influence purchasing decisions, namely brand equity and consist of brand awareness, brand association, perceived quality and brand loyalty. The object of this research is Marina hand and body lotion based on the Top brand index in 2014-2018, Marina hand and body lotion are the only hand and body brands that are always increasing. The purpose of this research was to analyze the influence of brand awareness, brand association, perceived quality and brand loyalty on purchasing decisions. The population in this research were consumers who had bought and used Marina hand and body lotion which was domiciled in Semarang and 17 years old. The sample used was 104 respondents. sampling technique by purposive sampling. The type of data used is primary data, the data collection method used a questionnaire and the analysis technique used is multiple linear regression. The results of the analysis show that brand equity: brand awareness, brand association, perceived quality and brand loyalty have a positive and significant influence on purchasing decisions.
The Role of Brand Image on Repurchase Intention of Le Minerale Mediated by Brand Equity in Semarang Mukminah; Imam Nuryanto
International Journal of Educational and Life Sciences Vol. 2 No. 11 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i11.2703

Abstract

This study aims to analyze the influence of brand image on repurchase intention of Le Minerale products in Semarang, emphasizing the role of brand equity as a mediator. Using quantitative analysis methods and Smart PLS, the results of the study show that brand image has a positive and significant influence on repurchase intentions. In addition, brand equity was shown to serve as a significant mediator in the relationship between brand image and repurchase intention. These findings confirm that strengthening brand image not only directly affects repurchase intentions but also through increasing brand equity. This research provides important insights for companies in formulating effective marketing strategies to increase product repurchase intentions.
Pengendalian Kualitas Produksi Bandeng Vacuum Spesial PT.Bandeng Juwana Pada Proses Packaging Menggunakan Metode Six Sigma Ilham Nur Falaq; Imam Nuryanto
Journal of Student Research Vol. 1 No. 4 (2023): Juli: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i4.1530

Abstract

Penelitian ini bertujuan untuk melakukan upaya efisiensi pada proses pengemasan produk bandeng vacuum spesial di PT Bandeng Juwana menggunakan metode six sigma menggunakan indikator nilai sigma dan DPMO (defect per million opportunity). Penelitian ini menggunakan Ishikawa diagram, FMEA (failure mode & effect analysis), & AHP (analytical hierarchy process). Terdapat 7 jenis defect yang teridentifikasi yaitu defect loss vacuum, patah anatomi, kelunakan, size, daging rontok, dan over fat. Berdasarkan prinsip pareto defect loss vacuum dan patah anatomi dipilih untuk dilakukan improvement dengan jumlah defect 88,04% dari total defect. Berdasarkan hasil penilaian FMEA, RPN terbesar yaitu tidak ada standar jarak sealer RPN 42 dan SOP pengerjaan ikan lengket pada kertas alas RPN 90. Alternatif solusi yang dipilih menggunakan metode AHP yaitu membuat SOP pengerjaan ikan lengket pada kertas alas. Jika alternatif solusi diterapkan maka terdapat peningkatan nilai sigma dari 3,7 menjadi 3,82, dan penurunan nilai DPMO dari 13.588,96 menjadi 10.066,81.
Perencanaan Kebutuhan Bahan Baku Produk Kerajinan Tangan dari Bambu Menggunakan Metode Material Requirement Planning (MRP) di CV.Rajasa Mas Jaya Amalia Ayu Latifah; Imam Nuryanto
Journal of Student Research Vol. 1 No. 4 (2023): Juli: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i4.1532

Abstract

Penelitian bertujuan untuk menekan pengeluaran secara berlebih holding cost pada bahan baku bambu di CV Rajasa Mas jaya menggunakan metode Material Requirement Planning (MRP). Jenis penelitian yang digunakan berupa penelitian kuantitatif dengan pendekatan deskriptif. Metode yang digunakan menggunakan perhitungan Least Unit Cost (LUC), Least Total Cost (LTC) dan Lot For Lot (LFL). Biaya holding cost pemesanan menggunakan perhitungan estimasi sebesar Rp. 37.500.00.- menjadi Rp. 30.000.000.- sehingga terjadi penghematan biaya holding cost pemesanan sebesar 23 % dari perhitungan estimasi perusahaan. Penghematan holding cost pemesanan dihitung menggunakan software POM for windows yang semula pemesanan sebanyak 750 ball menjadi 600 ball di setiap bulannya. Holding cost penyimpanan sebesar Rp. 550.000 / bulannya jika dihitung menggunakan metode Least Unit Cost menjadi Rp. 551.276.- dan Least Total Cost Rp. 400.800.- . Dalam metode perhitungan paling efektif menggunakan metode Least Total Cost atau LTC
Penerapan Metode EOQ (Economic Order Quantity) Dalam Pengendalian Persediaan Barang Re-Stok Pada PT. Berkah Kreasi Bersatu Semarang Moch Yassir Lana; Imam Nuryanto
Journal of Student Research Vol. 1 No. 4 (2023): Juli: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i4.1534

Abstract

Penelitian ini termasuk jenis penelitian kuantitatif dengan pendekatan deskriptif. Metode analisis data menggunakan model EOQ. Berdasarkan analisis yang telah dilakukan disimpulkan bahwa tingkat persediaan yang sudah ada pada PT Berkah Kreasi Bersatu menunjukkan biaya pemesanan yang dikeluarkan yaitu sebesar Rp. 5.496.000/ tahun dan biaya penyimpanan sebesar Rp. 43.320.000/ tahun, sehingga total biaya persediaan yang dikeluarkan yaitu sebesar Rp. 48.816.000. Penggunakan metode Economic Order Quantity (EOQ) pada PT Berkah Kreasi Bersatu menunjukkan unit order sebanyak 137 karton dengan jumlah kali pemesanan yang diperkirakan sebanyak 5 kali. Adapun biaya pemesanan menunjukkan biaya yang dikeluarkan sebesar Rp. 3.730.861 / tahun dan biaya penyimpanan sebesar Rp. 3.730.681 / tahun, sehingga total biaya persediaan yang dikeluarkan yaitu sebesar Rp. 21.796.740 PT Berkah Kreasi Bersatu dapat melakukan penghematan biaya total persediaan sebesar Rp 27.019.260 dengan efisiensi sebesar 44% menggunakan metode Economic Order Quantity (EOQ). Perbedaan perhitungan perusahaan dengan metode EOQ menunjukkan bahwa dari segi biaya persediaan, metode EOQ lebih efisien.
Determinasi Keputusan Pembelian Produk Body Lotion Nivea Di Kota Semarang Aurilia riska hapsari; Imam nuryanto
Journal of Student Research Vol. 2 No. 1 (2024): Januari: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i1.2634

Abstract

This study aims to determine the effect of price, brand image and promotion on purchasing decisions for Nivea body lotion products in Semarang City, The population in this study were people in Semarang City who decided to buy Nivea body lotion products. Determination of the number of samples was carried out by purposive sampling method as many as 105 respondents. The research data collection technique was carried out through a questionnaire as well as processed using the Statistical Package for the Social Science (SPSS). The results showed that: (1) price has a positive and significant effect on purchasing decisions, (2) brand image has a positive and significant effect on purchasing decisions, (3) promotion has a positive and significant effect on purchasing decisions.
Pengaruh Sales Promotion, Fashion Involvement, dan Hedonic Shopping Motivation terhadap Impulsive Buying pada Konsumen Rabbani di Semarang Nur Lia Hadi Muhiroh; Imam Nuryanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1004

Abstract

The growing tendency of consumers to engage in impulsive purchases of fashion products presents a compelling subject for further research. This study aims to examine the influence of sales promotion, fashion involvement, and hedonic shopping motivation on impulsive buying among Rabbani consumers in Semarang, Indonesia. A quantitative research approach was employed, employing multiple linear regression analysis as the primary method. The sample comprised 120 respondents selected through purposive sampling based on predetermined criteria. The results indicate that sales promotion and hedonic shopping motivation exert a positive and significant influence on impulsive buying behavior, whereas fashion involvement does not have a statistically significant effect
Co-Authors Adiyaksa Putra Hutama Aeini Mulia Evi Diana Aldinar Assyafiq Akbar Amalia Ayu Latifah Aurilia riska hapsari Azka Haikal Wicaksana Damar, Haunan Eko Prasetiyo Handy Nur Cahya Ichlasul Naufal Hakim Ilham Nur Falaq Kumala, Khofifah Ela Moch Yassir Lana Mochamad Faisal Akbar Mukminah Nabila Nabila Nur Lia Hadi Muhiroh Tri Novi Yani Vinka Alifah Ardiati Wahju Wibowo