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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik JURIKOM (Jurnal Riset Komputer) Neo Journal of economy and social humanities Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat)
Fajar Satria
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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KEPENTINGAN AMERIKA SERIKAT MEMPERKARAKAN BEA ANTI-DUMPING CHINA TERHADAP PRODUK OTOMOTIF KE WTO Fajar Satria; Den Yealta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research describe about the interest of United State bringing China’s anti dumping duties into court on automotive product to World Trade Organization (WTO). China raised import duties on United State automotive product by up to 30%, which caused companies to feel disadvantage.   The study was prepared using the protection theory by Friedrich List, concept national interest, the Mercantilism perspective, which is then supported by nation-state analysis level. The methodology using a qualitative method and collecting the data using a library research literature.This research shows the united State’s bringing China anti-dumping duties into court is for national interest. That is to protect its automotive company to export automotive product from disadvantage. And to protect its credibility as one of the biggest country to exporting products.  Key Words: Protectionism, Anti-Dumping, Countervailing Duties, World Trade Organization, Dispute Settlement Body.  
PENGEMBANGAN WAWASAN SEJARAH KEPADA PARA PELAKU PARIWISATA DI KEPULAUAN SERIBU Fajar Satria; Deasy Safitri; Abu Sofian Sabit; Irvan Ediansyah
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 05 (2023): OKTOBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Kepulauan Seribu adalah salah satu destinasi wisata yang populer di Indonesia, yang dikenal karena keindahan alamnya yang menakjubkan dan keunikan budayanya. Sebagai pemandu wisata, penting bagi mereka untuk memahami sejarah dan budaya lokal agar dapat memberikan pengalaman wisata yang lebih berarti dan informatif bagi wisatawan. Namun, pengembangan wawasan sejarah dan budaya di kalangan pemandu wisata di Kepulauan Seribu masih terbatas. Aktivitas Pengabdian Masyarakat ini bertujuan untuk mengembangkan wawasan sejarah para pemandu wisata di Kepulauan Seribu melalui pendekatan edukasi dan pelatihan. Metode yang digunakan adalah diskusi dan sosialisasi untuk mengidentifikasi masalah dan kebutuhan para pemandu wisata. Hasil Program Pengabdian Masyarakat tersebut menunjukkan bahwa pelatihan berhasil meningkatkan pengetahuan sejarah dan budaya Kepulauan Seribu para pemandu wisata, serta membantu mereka dalam menyampaikan informasi dengan cara yang lebih interaktif dan menarik. Pelatihan juga memberikan manfaat positif bagi wisatawan, yang dapat merasakan pengalaman wisata yang lebih bermakna dan memberikan kontribusi positif bagi industri pariwisata di Kepulauan Seribu. Kesimpulannya, pengembangan wawasan sejarah dan budaya Kepulauan Seribu bagi para pemandu wisata melalui pendekatan edukasi dan pelatihan dapat meningkatkan kualitas pengalaman wisata bagi wisatawan serta berkontribusi positif pada industri pariwisata. Oleh karena itu, disarankan agar Program Aktivitas Pengabdian Masyarakat melalui pelatihan ini terus dikembangkan dan disebarkan ke seluruh pemandu wisata di Kepulauan Seribu untuk meningkatkan kualitas wisata di daerah tersebut.
PROGRAM AKTIVITAS PENGABDIAN MASYARAKAT MELALUI PEMBERDAYAAN USAHA KERUPUK IKAN ‘’ KIPER’’ DI PULAU Fajar Satria; Inge July Yantri; Muhimin; Hudan Widodo
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Budaya masyarakat kita yang konsumtif terutama dalam hal makanan ringan memberikan peluang yang besar bagi masyarakat di daerah pengabdian. untuk melakukan program Aktivitas Pengabdian Masyarakat Melalui Upaya Pemberdayaan Usaha Kuliner Masyarakat yang inovatif. Setelah melakukan pengamatan di lingkungan di Kepulauan Seribu, maka tercetuslah ide untuk melakukan Program Aktivitas Pengabdian Masyarakat tersebut dengan mengembangkan sebuah olahan kerupuk yang berbahan dasar daging ikan tongkol. Di Kepulauan seribu cukup mudah untuk mendapatkan ikan tongkol tersebut namun pengolahannya masih sangat sederhana yaitu hanya dengan merebusnya. Masyarakat banyak yang gemar mengkonsumsi ikan tongkol ini terbukti dengan ramainya pedagang ikan tongkol yang banyak terdapat disepanjang jalan pulau seribu khususnya pulau kelapa. Namun tidak sedikit masyarakat yang tidak suka olahan tersebut karena bau amisnya tersebut. Maka dari itu dibutuhkan sebuah inovasi olahan berbahan dasar ikan tongkol yang praktis, inovatif, dan ekonomis serta dapat diterima oleh semua masyarakat. Kami yakin olahan baru yang belum banyak dipasaran ini akan sangat prospektif. Mengingat bahan baku yang melimpah, cara pembuatan yang mudah serta minat dari masyarakat yang cukup banyak. Faktor yang perlu diperhatikan dalam pengembangan usaha ini adalah pemilihan pemasaran yang tepat, bahan baku pilihan, cita rasa yang khas, harga yang terjangkau serta pemilihan brand atau merk yang menarik dan unik. Untuk menarik perhatian, minat, dan rasa ingin tahu para pembeli kami menamai produk kami dengan nama Kerupuk "KIPER" (Kerupuk Ikan Pulau Seribu). Dengan adanya nama yang unik ini dapat membuat daya tarik konsumen agar dapat membeli produk tersebut.
Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Smartphone Berbasis Android Muhamad Ikhsan; Fajar Satria
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1556

Abstract

This research examines and analyzes the influence of brand image, product quality, price simultaneously and partially on purchasing decisions. The research approach used in this research is quantitative research. This research uses a non- probability sampling technique using purposive sampling. The sample selection criteria in this study were people who had ever bought an Android smartphone, had used an Android smartphone, had used an Android smartphone for more than 1, year were >17 years old, were in the JABODETABEK area. The questionnaires collected were 150 respondents, the data was then processed using the multiple linear regression method. Based on the results of the analysis, it is known that partially the variables brand image, product quality and price have a positive effect on purchasing decisions. And the variables of brand image, product quality and price simultaneously have a positive effect on purchasing decisions.
Sistem Presensi Mahasiswa Berbasis Pengenalan Wajah Real-Time dengan Deteksi Anti-Spoofing Menggunakan YOLOv8 dan ArcFace Fajar Satria; Defry Hamdhana; Lidya Rosnita
JURNAL RISET KOMPUTER (JURIKOM) Vol. 13 No. 1 (2026): Februari 2026
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v13i1.9502

Abstract

Student attendance recording is an important aspect in supporting discipline and administrative order in academic environments. Manual attendance methods still have several limitations, such as potential fraud and inefficient recapitulation processes. This study aims to develop a real-time face recognition-based student attendance system by implementing the YOLOv8 algorithm for face detection and ArcFace for identity recognition, complemented with an anti-spoofing feature to prevent fraudulent attempts. The system is designed to detect faces directly, recognize registered student identities, and record attendance automatically. The main contribution of this study lies in the integration of YOLOv8-based face detection, ArcFace-based face recognition, and an anti-spoofing mechanism into a single unified real-time attendance system. Experimental results show that the system successfully recognizes all registered students with a 100% success rate. The YOLOv8 anti-spoofing model demonstrates excellent performance in distinguishing real and fake faces, achieving an mAP@0.5 value of 0.995 and an F1-score close to 1. The system is also able to record attendance time in real time according to the actual time and present attendance data systematically. Based on these results, the developed real-time face recognition attendance system is accurate, secure, and feasible to be implemented as an attendance solution in academic environments
Social Media Marketing Strategy to Improve Customer Satisfaction and Repurchase Intention Through Brand Equity in E-Commerce Abnar Uhibah Ulhaq; Ika Baskara; Fajar Satria; Primasatria Edastam
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.292

Abstract

This study aims to analyze the influence of social media marketing strategies in increasing customer satisfaction and repurchase intentions through brand equity on e-commerce platforms in Indonesia. This study uses a quantitative approach with the Structural Equation Modeling Partial Least Square (SEM-PLS) method . A total of 150 respondents who are active e-commerce users in the Jabodetabek area became the research sample. The results of the study indicate that social media marketing activities have a significant positive effect on brand equity , which is mediated by brand love and brand trust . In addition, brand equity has a direct relationship with customer satisfaction , which then affects repurchase intention . This study also reveals that interactive, responsive, and relevant social media marketing strategies contribute to increasing emotional connections between consumers and brands, which are important factors in building long-term loyalty. Positive experiences felt by consumers through interactions on social media not only improve their perceptions of the brand but also create deep trust relationships. The practical implications of this study indicate that business actors need to pay attention to the elements of transparency, consistency, and personalization in every marketing activity they do on social media. With this approach, businesses can create added value to brand equity while increasing customer retention. This study also emphasizes the importance of utilizing technology such as artificial intelligence to support more effective real-time interactions with consumers. This strategy is believed to not only be able to improve brand image, but also motivate consumers to make consistent repeat purchases. Therefore, this study provides a significant contribution, both in the academic context and managerial practice, especially in helping e-commerce businesses in Indonesia to develop more innovative and sustainable social media-based marketing strategies.
Co-Authors Abnar Uhibah Ulhaq Abu Sofian Sabit Deasy Safitri Defry Hamdhana Den Yealta Hudan Widodo Ika Baskara Inge July Yantri Irvan Ediansyah Lidya Rosnita Muhamad Ikhsan Muhimin Primasatria Edastam