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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Neo Journal of economy and social humanities Communication and Information Journal
Ika Baskara
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Price, Promotion and Service Quality on Customer Satisfaction at PT. Triguna Karya Nusantara Agnesda Servina; Ika Baskara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6105

Abstract

This study aims to determine the effect of Price, Promotion and Service Quality on Customer Satisfaction. Where independent variables consist of Price, Promotion Quality of Service and Customer Satisfaction as its dependent variables, this research was conducted at PT. Triguna Karya Nusantara in the city of Bekasi. The data collection method in this study was a questionnaire filled out by respondents, namely PT. Triguna Karya Nusantara has bought a forklift at least twice. The sampling of 100 respondents in this study used the Purposive Sampling method. The free variable in this study consists of Price, Promotion and Service Quality, while the dependent variable is Customer Satisfaction. The analysis used in this study includes index number analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing, which provides for a t-test, F test, and coefficient of Determination (R2). The study's multiple linear regression results show that the price variable has no positive and significant influence on pt. Triguna Karya Nusantara. Second, promotion variables have a positive and significant effect on customer satisfaction of PT. Triguna Karya Nusantara. Third, the variable quality of service has a positive and significant impact on the joy of PT. Triguna Karya Nusantara. The analysis results using the F test can be known price, Promotion and service quality to customer satisfaction.
Pengaruh Customer Orientation, Brand Commitment, Brand Risk Terhadap Brand Loyalty pada Merek Bumi Susu di Bogor Nela Tri Istianti; Ika Baskara
Comit: Communication, Information and Technology Journal Vol. 3 No. 1 (2025): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v3i1.7138

Abstract

The purpose of this study was to determine the effect between customer orientation and brand loyalty through mediation of brand risk and brand commitment. Quantitative method using milk objects and a sample of 109 people in Bogor. The population covered includes Bumi Susu consumers in Bogor city/regency. The sampling technique used is non-probability sampling by taking purposive samples. Data processing was carried out using the Structural Equation Modeling (SEM) method to determine the direct effect of the relationship between customer orientation and brand loyalty and the indirect effect by looking at the relationship between customer orientation and brand loyalty through the mediation of brand risk and brand commitment. The results of this study show an insignificant relationship between customer orientation and brand loyalty but mediation of brand risk and brand commitment is done to connect customer orientation with brand loyalty. The indirect relationship with this mediation has a positive and significant effect. This research has managerial implications for businesses considering brand risk and brand commitment that can affect brand loyalty so that companies can survive in business competition. Brand loyalty is one of the factors that influence repeat purchases which will affect sales.
Social Media Marketing Strategy to Improve Customer Satisfaction and Repurchase Intention Through Brand Equity in E-Commerce Abnar Uhibah Ulhaq; Ika Baskara; Fajar Satria; Primasatria Edastam
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.292

Abstract

This study aims to analyze the influence of social media marketing strategies in increasing customer satisfaction and repurchase intentions through brand equity on e-commerce platforms in Indonesia. This study uses a quantitative approach with the Structural Equation Modeling Partial Least Square (SEM-PLS) method . A total of 150 respondents who are active e-commerce users in the Jabodetabek area became the research sample. The results of the study indicate that social media marketing activities have a significant positive effect on brand equity , which is mediated by brand love and brand trust . In addition, brand equity has a direct relationship with customer satisfaction , which then affects repurchase intention . This study also reveals that interactive, responsive, and relevant social media marketing strategies contribute to increasing emotional connections between consumers and brands, which are important factors in building long-term loyalty. Positive experiences felt by consumers through interactions on social media not only improve their perceptions of the brand but also create deep trust relationships. The practical implications of this study indicate that business actors need to pay attention to the elements of transparency, consistency, and personalization in every marketing activity they do on social media. With this approach, businesses can create added value to brand equity while increasing customer retention. This study also emphasizes the importance of utilizing technology such as artificial intelligence to support more effective real-time interactions with consumers. This strategy is believed to not only be able to improve brand image, but also motivate consumers to make consistent repeat purchases. Therefore, this study provides a significant contribution, both in the academic context and managerial practice, especially in helping e-commerce businesses in Indonesia to develop more innovative and sustainable social media-based marketing strategies.
The Effect of Customer Orientation and Service Quality on Customer Loyalty Mediated by Customer Satisfaction at Bank BRI Lamtiur Sihombing; Muhammad Arief; Ika Baskara; Gilang Pratama Hafids
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.294

Abstract

This research aims to explore the influence of service quality and customer orientation on customer loyalty through customer satisfaction at Bank BRI in Bekasi City. Using a descriptive quantitative approach, data were collected from 105 respondents via an online questionnaire and analyzed using Structural Equation Modeling – Partial Least Square (PLS-SEM). The analysis results indicate that service quality and customer orientation do not have a direct significant effect on customer loyalty. However, service quality has a significant positive impact on customer satisfaction, which ultimately enhances customer loyalty. Customer orientation also positively influences customer satisfaction, but it does not have a statistically significant impact on customer loyalty through customer satisfaction. These findings highlight the importance of customer satisfaction as a mediator linking service quality to customer loyalty. The managerial implications for Bank BRI include the need to improve service quality and customer orientation to enhance customer satisfaction and loyalty. Future research is recommended to involve a larger sample size, utilize diverse research methods, and consider external factors such as policy changes or economic conditions that may influence customer perceptions. The results of this study provide valuable insights for developing more effective service strategies and customer retention efforts in the future.
The Influence of Content and Influencer Interaction on Followers' Trust in Social Media Salbintan Fadilah Sari; Diana Fajarwati; Ika Baskara; Muhammad Arief
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.295

Abstract

Study This investigate connection between Informational Support, Emotional Support, Influencer Credibility, Trust and Emotional Brand Attachment in the Sometinc Community . Study This use scale Likert five points For measure support social , credibility influencers , trust , and engagement emotional brand . The sample consists of from 145 customers Somethic skincare in Jabodetabek . Validity tested , reliability with Cronbach's Alpha , and data analysis using Partial Least Squares (PLS). Study This show that credibility influencer influence trust in community Somethinc . Owner brand can leveraging credible influencers For increase awareness brand , spread review positive , and strengthening trust . With choose the right influencer , owner brand can increase trust to Somethinc in various platform. The purpose of article This is For understand How trust towards social media influence attachment emotional to A brand through influencers .
Co-Authors Abnar Uhibah Ulhaq Agnesda Servina Diana Fajarwati Fajar Satria Gilang Pratama Hafids Lamtiur Sihombing Muhammad Arief Nela Tri Istianti Primasatria Edastam Salbintan Fadilah Sari