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All Journal Jurnal Ekonomi : Journal of Economic JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) MES Management Journal International Journal of Economics (IJEC) Neo Journal of economy and social humanities Innovative: Journal Of Social Science Research JURNAL ABDIMAS PLJ Communication and Information Journal International Journal of Economics, Management and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Ika Baskara
Universitas Esa Unggul
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Price, Promotion and Service Quality on Customer Satisfaction at PT. Triguna Karya Nusantara Agnesda Servina; Ika Baskara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6105

Abstract

This study aims to determine the effect of Price, Promotion and Service Quality on Customer Satisfaction. Where independent variables consist of Price, Promotion Quality of Service and Customer Satisfaction as its dependent variables, this research was conducted at PT. Triguna Karya Nusantara in the city of Bekasi. The data collection method in this study was a questionnaire filled out by respondents, namely PT. Triguna Karya Nusantara has bought a forklift at least twice. The sampling of 100 respondents in this study used the Purposive Sampling method. The free variable in this study consists of Price, Promotion and Service Quality, while the dependent variable is Customer Satisfaction. The analysis used in this study includes index number analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing, which provides for a t-test, F test, and coefficient of Determination (R2). The study's multiple linear regression results show that the price variable has no positive and significant influence on pt. Triguna Karya Nusantara. Second, promotion variables have a positive and significant effect on customer satisfaction of PT. Triguna Karya Nusantara. Third, the variable quality of service has a positive and significant impact on the joy of PT. Triguna Karya Nusantara. The analysis results using the F test can be known price, Promotion and service quality to customer satisfaction.
The Effect of Endorsement and Product Quality on Brand Image and Its Implication on Customer Loyalty of Fashion Product Erlin Dolphina; Ika Baskara; Prety Diawati; Husnawati Rachman; Susanti Budiastuti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.893

Abstract

The Covid-19 pandemic, which has hit the whole world and brought about economic downturn in various business fields, has not reduced consumer interest in shopping for fashion products. One of the fashion products that has actually experienced an increase in business in recent times is the Erigo fashion brand. This research aims to analyze the effect of endorsement and product quality on brand image and its impact on consumer loyalty. This quantitative research involved 100 respondents who use Erigo fashion products as a sample selected by purposive sampling method. The data obtained from the respondent's questionnaire were processed using correlation and regression tests using SPSS 22 software. The results of this study indicate that the researcher's hypothesis is proven. Even though the endorsement and product quality have an effect on Erigo's fashion products, this brand is not quite right at targeting the appropriate consumer targets, so that the brand image displayed is less able to be captured by consumers. If this brand image can be improved in the future, customer loyalty can increase significantly
The Role of Employee Multitasking Mediation in the Relationship Between High Performance Work Systems, Employee Performance and Compensation An Nisa, Milenia; Baskara, Ika
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.826

Abstract

A study has shown that there may be a gap in the mediating role of employee multitasking in the relationship between high-performance work systems, employee performance and compensation. Data from target employees was collected using a Google Form questionnaire. A total of 112 employee representatives from companies at PT Bina Karya Prima in the Jakarta and Bekasi areas, Indonesia took part in this research, the sample was selected using the purposive sampling method. The author used the SMART-PLS Structural Equation Model (SEM) to test the research model, and carried out validity and reliability tests using SPSS factor analysis. The findings of this research reveal that employee multitasking has a positive and significant effect on high-performance work systems and employee performance. Finally, there is a control variable, namely compensation. Compensation has a positive and significant effect on high-performance work systems and employee performance. Finally, we found that employee multitasking mediates the positive and significant relationship between high-performance work systems, employee performance and the relationship between high-performance work systems and employee performance on compensation control variables. To unlock the mystery surrounding the relationship between high-performance work systems and employee performance, this research includes the mediating role of employee multitasking and develops a new theoretical framework, namely compensation.
The Effect of Work Environment and Work Discipline on Employee Performance Through Motivation Fauziah, Sofi Idianti; Baskara, Ika
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of human resources depends on employees' ability to plan, manage and produce useful contributions to achieve company goals. This research aims to determine the influence of the work environment and work discipline on employee performance which is moderated by motivation. This research was conducted at PT Persada Gading Elok using a questionnaire and distributed to 100 employees with saturated sampling. Data analysis uses smartPLS 3.2.9 and this research method uses Structural Equation Modeling (SEM) so that the research results are known to have a direct influence on the work environment on employee performance, and work discipline influences employee performance, and motivation influences employee performance, while motivation moderates the work environment on employee performance and motivation moderates work discipline on employee performance. This research has implications for organizations to play a big role in providing welfare for their employees so that their performance is more optimal and the company progresses.
The Influence Of Consumer Ethnocentrism, Attitudes And Consumer Intentions On Actual Purchasing Behavior On Instant Noodle Products Fatrisia, Mixilia Embun; Witjaksono, Beny; Yudistria, Yuyus; Baskara, Ika
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2794

Abstract

Consumer ethnocentrism is very important because it affects consumer purchasing decisions. This study aims to reveal how demographic factors such as age, gender, education, and income affect consumers' views on domestically made instant noodles and foreign-made instant noodles which affect attitudes, intentions, and purchasing behavior. This study uses a purposive sampling method involving 200 consumers who consume domestically made instant noodle products and foreign-made instant noodle products in the JABODETABEK area. The results of primary data analysis were carried out using the Structural Equation Modeling (SEM) method. The sample criteria are consumers who consume domestically made instant noodle products and instant noodle products made abroad at least 2 times. The results showed that consumer demographics affect consumer ethnocentrism, consumer ethnocentrism affects consumer attitudes, consumer attitudes affect consumer intentions, consumer ethnocentrism has no effect on consumer intentions, consumer intentions affect actual purchasing behavior. This study contributes that age, income and ethnocentrism significantly influence consumer attitudes and intentions towards local products and it is recommended that the sample be expanded and additional factors that may influence the relationship between ethnocentrism, consumer attitudes and purchase intentions be taken into account. Further research could also examine the long-term impact of ethnocentrism on actual purchase behavior as well as other factors that could potentially influence consumer decisions in greater depth. Keywords: Consumer demographics, Consumer ethnocentrism, Attitudes, Consumer intentions and Actual purchase behavior
The Impact Of Motivational Factors And Task-Related Behavior On Employee Performance Dewiana, Dewiana; Baskara, Ika; Hafidz, Gilang Pratama
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2806

Abstract

This study aims to examine the influence of intrinsic and extrinsic motivation on employee task-related behavior and performance at PT. Admiral Lines. The background of this study is the instability of employee performance, so a study was conducted to determine the dominant motivational factors that influence employee task-related behavior and performance. The population of this study were employees of PT. Admiral Lines, with samples taken using purposive sampling techniques totaling at least 85 respondents. This study used a quantitative method with the Structural Equation Modeling - Partial Least Square (PLS-SEM) approach. The results of the study showed that intrinsic motivation has a positive influence on task-related behavior, but does not have a positive effect on employee performance. Conversely, extrinsic motivation has been shown to have a positive influence on employee task-related behavior and performance. In addition, task-related behavior also plays a significant mediation role in the relationship between motivation (intrinsic and extrinsic) and employee performance. These findings indicate that in order to improve employee performance, companies need to pay attention to motivational factors, especially extrinsic motivation, such as financial rewards and incentives, which have proven effective in influencing employee performance. After conducting the study, the researcher suggested expanding the population to the branches of PT. Admiral Lines which are located in other regions in Indonesia, in order to represent more answers from PT. Admiral Lines employees throughout Indonesia. In addition That way, you can add other supporting variables to measure employee performance such as job satisfaction and employee engagement or other relevant variables as research innovations. Keywords : intrinsic motivation, extrinsic motivation, task-related behavior, employee performance
The Effect Of Service Quality And Destination Image On Return Visit Intention Through Tourist Satisfaction Sumarni, Iseu; Baskara, Ika; Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2861

Abstract

This study aims to determine how service quality and destination image affect revisit intention by considering satisfaction as mediation. This research uses quantitative methods, with data collection techniques in the form of surveys, by distributing questionnaires to respondents online. This study successfully collected a sample of 100 respondents and analyzed using Structural Equation Modeling (SEM) with a variant or component-based approach with Partial Least Square (PLS). The results prove that all relationships have a positive effect, including the mediating role of tourist satisfaction in the indirect effect between service quality and revisit intention and the mediating role of tourist satisfaction in the indirect effect between destination image and revisit intention. This managerial implication can be used as a reference material to increase the intention to visit again by creating a marketing strategy, implementing several new policies, to optimize the role of satisfaction as a mediator so that tourism managers can maintain quality service, and a pleasant experience through destination image, according to what consumers want and expect. Keywords: Image Destination, Revisit Intention, Service Quality, Tourist Satisfaction.
Influence of Electronic Word of Mouth (WOM) and Brand Image on 'Semangat Coffe' Purchase Intentions Muhammad Rizky; Puspita Chairun Nisa; Unggul Kustiawan; Ika Baskara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6042

Abstract

This study examines the influence of Electronic Word of Mouth (E-WOM) and Brand Image on Purchase Intention in the context of coffee shops in Bekasi, Indonesia. The rising trend of coffee culture among Generation Z has shifted consumer behavior towards frequenting coffee shops over opting for instant coffee. E-WOM has emerged as a key source of information for prospective customers, shaping trust and decision-making through reviews on platforms like Google and social media. Brand Image is another critical factor, shaping consumer perceptions and fostering loyalty through positive brand associations. A quantitative approach with Structural Equation Modeling (SEM) was used to analyze data from a sample of Generation Z consumers. The findings reveal that E-WOM significantly impacts both Brand Image and Purchase Intention, highlighting the role of online reviews in influencing consumers’ decisions to visit coffee shops. Additionally, Brand Image positively affects Purchase Intention, underscoring its importance in driving consumer loyalty and repeat visits. This study extends previous research by focusing on a different cultural and geographical context, contributing to our understanding of how E-WOM and Brand Image shape consumer behavior in the Indonesian coffee shop industry.
Examining the Impact of Customer Orientation and Service Quality on Customer Satisfaction: The Mediating Role of Service Quality Aisyah Adini Putri; Puspita Chairun Nisa Baskara; Ika Baskara; Unggul Kustiawan Baskara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6044

Abstract

This study aims to examine the influence of Customer Orientation and Service Quality on Customer Satisfaction in the context of Hisana fried chicken purchases. This quantitative research collected data through questionnaires distributed to 130 consumers who purchased Hisana fried chicken, using a purposive sampling technique. The data were analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method to assess the relationships between variables. The results indicate that Customer Orientation has a positive effect on Customer Satisfaction, Customer Orientation positively influences Service Quality, and Service Quality positively affects Customer Satisfaction. However, Service Quality does not mediate the relationship between Customer Orientation and Customer Satisfaction. These findings provide insights for restaurants to enhance Customer Orientation and Service Quality as strategies to strengthen customer satisfaction.
The Role of Electronic Word of Mouth in Mediating the Influence of Social Media on Brand Image and Brand Trust Evelyn, Patriciaa; Arief, Muhammad; Baskara, Ika
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1315

Abstract

The rapid development of technology and information currently encourages coffee shop entrepreneurs to utilize social media as a marketing platform, especially through electronic word of mouth (E-WOM), in conveying information about their products and business premises. An effective viral marketing strategy through social media plays an important role in building a brand image that can influence brand trust. This study aims to analyze the influence of social media, E-WOM, and brand image on increasing brand trust. This study was conducted in Bekasi with a descriptive causality research design, using a quantitative approach and purposive sampling technique. The research data were collected from 175 respondents targeting active Instagram users as the general population and Kopi Tuku lovers in Bekasi as the specific population. The conceptual model analysis was conducted using Path Analysis using the Statistical Package for the Social Sciences (SPSS). The results showed that social media significantly increased E-WOM and brand image. E-WOM was proven to increase brand image and brand trust, while brand image also directly increased brand trust. In addition, social media has a positive influence on brand image and brand trust through E-WOM mediation. This study provides an important contribution for coffee shop entrepreneurs in developing social media-based marketing strategies. By utilizing E-WOM and building a strong brand image, business actors can increase brand trust, which ultimately encourages interest in purchasing products and visits to business premises.
Co-Authors Abnar Uhibah Ulhaq Adini Putri, Aisyah Agnesda Servina Agustiningsih, Wulandari Aisyah Adini Putri Amel, Dika Amelia An Nisa, Milenia Arief, Muhammad Baskara, Puspita Chairun Nisa Baskara, Unggul Kustiawan Beny Witjaksono Dewiana, Dewiana Diana Fajarwati Diawati, Prety Djuarni, Wenny Eny Purwaningsih, Eny Erlin Dolphina Evelyn, Patriciaa Fadli, Jul Aidil Fajar Satria Fatrisia, Mixilia Embun Fauziah, Sofi Idianti Gilang Pratama Hafids Hafidz, Gilang Pratama Husnawati Rachman Istianti, Nela Tri Kacaribu, Hendri Kusumaningsih, Dila Lamtiur Sihombing Menik Indrati Muhammad Arief Muhammad Rizky Nela Tri Istianti Nisa, Puspita Chairun Nizarlie, Eriene Iranie NUNUNG, AI Primasatria Edastam Rahman, Andri Ali Rina Anindita Said, Umar Salbintan Fadilah Sari Siti Nurlaela Sophiyanto wuryan Sri Purwati, Sri Sumarni, Iseu Sundoro, Aries Susanti Budiastuti Susanto Susanto Unggul Kustiawan Unggul Kustiawan Baskara Valorie Yang Cen, Ronald Yudistria, Yuyus