Article Per Year (5 Year)
p-Index From 2020 - 2025
1.376
P-Index
This Author published in this journals
All Journal JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Business and Applied Economics (IJBAE) Jurnal Indonesia Sosial Sains Jurnal Kajian Dan Penalaran Ilmu Manajemen
Nuril Huda
Universitas Lambung Mangkurat
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Peranan Store Atmosphere, In Store Promotion Dan Visual Merchandise Terhadap Positive Emotion Dan Impulse Buying Risa Amelia; Nuril Huda
Jurnal Indonesia Sosial Sains Vol. 2 No. 11 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.024 KB) | DOI: 10.59141/jiss.v2i11.462

Abstract

Di tengah melambatnya pertumbuhan ekonomi Indonesia saat ini,bisnis ritel farmasi mengalami pertumbuhan yang cukup signifikan.Tujuan penelitian ini adalah untuk menginvestigasi pengaruh storeatmosphere, in store promotion, dan visual merchandising terhadappositive emotion dan impulse buying. Penelitian ini dilaksanakan diApotek Kimia Farma Unit Bisnis Banjarmasin. Data dikumpulkanmelalui observasi dan wawancara dengan menggunakan kuisioner.Responden yang diambil sebanyak 250 tersebar di Kota Banjarmasin,kota Banjarbaru, kabupaten Pelaihari dan kabupaten Kandangan,Provinsi Kalimantan Selatan. SEM dengan Amos digunakan dalampenelitian ini. Hasil penelitian menunjukkan store atmosphere, in storepromotion, dan visual merchandising berpengaruh signifikan terhadappositive emotion dan impulse buying. Indikasinya adalah storeatmosphere, in store promotion, dan visual merchandising berperandalam meningkatkan emosi positif dan pembelian impulsif. Penelitianini menyarankan suatu strategi yang dapat dilakukan untukmeningkatkan pembelian secara impulsif, adalah menyediakan contohproduk untuk mineral, suplemen yang dapat dicoba, promosi melaluikupon belanja, memberikan member card dan discount,mengembangkan aplikasi berbasis online, program promosi denganhadiah yang menarik, promosi melalui media sosial denganmenampilkan video testimoni dari pelanggan yang sudah membeli, danpelatihan karyawan.
Analysis of the Influence of Service Quality, Emotional Satisfaction and Company Image on Customer Loyalty of Indihome PT Telkom Indonesia (Persero) Tbk Isvari Hidayati; Nuril Huda
International Journal of Business and Applied Economics Vol. 2 No. 4 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i4.4634

Abstract

This study aims to analyze the influence of quality service (X1), emotional satisfaction (X2), and image of the company (X3) as variables free and loyal customers (Y) as variables bound. Data collection techniques include a questionnaire with a sample of as many as 145 people. The data analysis technique used To determine the influence between variables in the study is PLS-SEM. Research results show that Quality of Service influences customers' Emotional Satisfaction. Quality of Service and Emotional Satisfaction influence Corporate Image. Corporate Image influences Customer Loyalty. Quality of Service and Emotional Satisfaction have no influence on Customer Loyalty to Indihome at Plasa Telkom Banjarmasin.
The Influence of Service Marketing Mix and Competitiveness on Customer Loyalty through Brand Equity of Loading and Unloading Services for Non-Container Goods at PT Pelindo Banjarmasin A. Rangga; Nuril Huda; Cici Asmawatiy
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9236

Abstract

Customer loyalty is believed to be determined by Service Marketing Mix and Competitiveness. Service Marketing Mix variables such as Product, Price, Place, Promotion, People, Process, Physical Evidence and Competitiveness Variables. The aims of this research are (1) to analyze the influence of Service Marketing Mix and competitiveness on Brand Equity of non-container loading and unloading services at PT Pelindo (Persero) Banjarmasin, (2) to analyze the influence of Brand Equity on Customer loyalty of non-container loading and unloading services at PT Pelindo Banjarmasin, (3) analyzing the influence of Service Marketing Mix and competitiveness on Customer loyalty through Brand Equity of loading and unloading services for non-container goods at PT Pelindo (Persero) Banjarmasin. This research uses quantitative methods. The population in this research is all customers/users of PT Pelindo Banjarmasin`s non-container loading and unloading services. Determination of sampling in this study used purposive sampling with the Quota Sampling method so that the sample in this study amounted to 135 companies. Data was collected through questionnaires and analyzed using the SEM-PLS. The results of this research show that (1) Service Marketing Mix and predicted competitiveness have a positive effect on Brand Equity of loading and unloading services for non-container goods at PT Pelindo (Persero) Banjarmasin, (2) Predicted Brand Equity has a positive effect on Customer loyalty of loading and unloading services. non-container goods at PT Pelindo Banjarmasin, (3) Service Marketing Mix and predictable competitiveness loading and unloading services for non-container goods at PT Banjarmasin.
Divergensi Dan Konvergensi Pemikiran Dalam Pengambilan Keputusan Manajerial: Studi Kasus Di Areal Perkebunan Plasma PT. Perkebunan Nusantara IV (PTPNIV) Pelaihari Nuril Huda; Mahdi Hidayatullah; Iskandar zulkarnain; Norma Tiara
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v2i4.493

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan pemikiran divergen dan konvergen dalam pengambilan keputusan manajerial di areal perkebunan plasma PT. Perkebunan Nusantara IV (PTPN IV) Pelaihari. Pemikiran divergen digunakan untuk mengeksplorasi berbagai alternatif solusi, sedangkan pemikiran konvergen membantu mempersempit pilihan menuju keputusan terbaik. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Subjek penelitian terdiri dari lima orang manajer di PTPN IV Pelaihari yang terlibat langsung dalam proses pengambilan keputusan strategis dan operasional. Objek penelitian adalah proses pengambilan keputusan dalam konteks pengelolaan tenaga kerja dan produktivitas perkebunan plasma. Data dikumpulkan melalui wawancara mendalam, observasi lapangan, dan analisis dokumen. Hasil penelitian menunjukkan bahwa manajer di PTPN IV Pelaihari secara fleksibel menggunakan pemikiran divergen untuk menemukan solusi kreatif dalam menghadapi tantangan yang kompleks, sementara pemikiran konvergen lebih banyak digunakan dalam situasi yang membutuhkan keputusan cepat dan pasti. Faktor-faktor seperti pengalaman manajerial, tekanan waktu, dan ketersediaan informasi memengaruhi cara manajer menggabungkan kedua pendekatan tersebut. Penelitian ini merekomendasikan peningkatan pelatihan bagi manajer di PTPN IV Pelaihari, dengan fokus pada pengembangan kemampuan beralih antara pemikiran divergen dan konvergen untuk meningkatkan efektivitas pengambilan keputusan dan produktivitas perkebunan plasma.
Co-Authors A. Rangga admin admin Ahmad Rifani Apriya Santi Arief Budiman Arina Putri Cici Asmawatiy Dyah Sri Wulandari Dyah Sri Wulandari Faisal Akly Iskandar Zulkarnain Isvari Hidayati Mahdi Hidayatullah Makhfida Iswari Norma Tiara Purboyo, Purboyo Risa Amelia Risnawati Rusman Irwansyah Siti Aliyati Albushairi Syafril