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All Journal JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Business and Applied Economics (IJBAE) Jurnal Indonesia Sosial Sains
Nuril Huda
Universitas Lambung Mangkurat
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Peranan Store Atmosphere, In Store Promotion Dan Visual Merchandise Terhadap Positive Emotion Dan Impulse Buying Risa Amelia; Nuril Huda
Jurnal Indonesia Sosial Sains Vol. 2 No. 11 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.024 KB) | DOI: 10.59141/jiss.v2i11.462

Abstract

Di tengah melambatnya pertumbuhan ekonomi Indonesia saat ini,bisnis ritel farmasi mengalami pertumbuhan yang cukup signifikan.Tujuan penelitian ini adalah untuk menginvestigasi pengaruh storeatmosphere, in store promotion, dan visual merchandising terhadappositive emotion dan impulse buying. Penelitian ini dilaksanakan diApotek Kimia Farma Unit Bisnis Banjarmasin. Data dikumpulkanmelalui observasi dan wawancara dengan menggunakan kuisioner.Responden yang diambil sebanyak 250 tersebar di Kota Banjarmasin,kota Banjarbaru, kabupaten Pelaihari dan kabupaten Kandangan,Provinsi Kalimantan Selatan. SEM dengan Amos digunakan dalampenelitian ini. Hasil penelitian menunjukkan store atmosphere, in storepromotion, dan visual merchandising berpengaruh signifikan terhadappositive emotion dan impulse buying. Indikasinya adalah storeatmosphere, in store promotion, dan visual merchandising berperandalam meningkatkan emosi positif dan pembelian impulsif. Penelitianini menyarankan suatu strategi yang dapat dilakukan untukmeningkatkan pembelian secara impulsif, adalah menyediakan contohproduk untuk mineral, suplemen yang dapat dicoba, promosi melaluikupon belanja, memberikan member card dan discount,mengembangkan aplikasi berbasis online, program promosi denganhadiah yang menarik, promosi melalui media sosial denganmenampilkan video testimoni dari pelanggan yang sudah membeli, danpelatihan karyawan.
Analysis of the Influence of Service Quality, Emotional Satisfaction and Company Image on Customer Loyalty of Indihome PT Telkom Indonesia (Persero) Tbk Isvari Hidayati; Nuril Huda
International Journal of Business and Applied Economics Vol. 2 No. 4 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i4.4634

Abstract

This study aims to analyze the influence of quality service (X1), emotional satisfaction (X2), and image of the company (X3) as variables free and loyal customers (Y) as variables bound. Data collection techniques include a questionnaire with a sample of as many as 145 people. The data analysis technique used To determine the influence between variables in the study is PLS-SEM. Research results show that Quality of Service influences customers' Emotional Satisfaction. Quality of Service and Emotional Satisfaction influence Corporate Image. Corporate Image influences Customer Loyalty. Quality of Service and Emotional Satisfaction have no influence on Customer Loyalty to Indihome at Plasa Telkom Banjarmasin.
Co-Authors admin admin Ahmad Rifani Apriya Santi Arief Budiman Arina Putri Dyah Sri Wulandari Dyah Sri Wulandari Faisal Akly Isvari Hidayati Makhfida Iswari Purboyo, Purboyo Risa Amelia Risnawati Rusman Irwansyah Siti Aliyati Albushairi Syafril