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All Journal Jurnal Pendidikan Ekonomi (JUPE) Community Development Journal: Jurnal Pengabdian Masyarakat GUYUB: Journal of Community Engagement Abimanyu: Journal of Community Engagement TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Journal of Economics and Social Sciences Science and Education Journal Journal of Innovative and Creativity Anjasmoro: Islamic Interdisciplinary Journal Indonesian Journal of Innovation Multidisipliner Research PESHUM Edueksos: Journal Pendidikan Sosial dan Ekonomi
Rizki Febri Eka Pradani
Universitas Nurul Jadid
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Optimalisasi Digital Marketing dan E-Commerce Berbasis Notifikasi untuk Meningkatkan Penjualan UMKM Kampoenk Snack Probolinggo Moh. Ainol Yaqin; Matlubul Khairi; Rizki Febri Eka Pradani
GUYUB: Journal of Community Engagement Vol 6, No 4 (2025): Desember
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i4.12576

Abstract

This community service program (PkM) strengthened the competitiveness of Kampoenk Snack MSME (Probolinggo) by raising partner empowerment in management (income generating) and marketing (revenue generating). Baseline conditions showed manual operations: inconsistent transaction and cashflow records, low traceability, and limited digital penetration (online sales <20%, rating 4.3 with <30 reviews). The program applied Participatory Action Research (PAR) in five stages: socialization, training, technology deployment, mentoring–evaluation, and sustainability. Interventions were grouped into (1) management–finance digitalization via a simple accounting/recording app, standardized workflows, and monthly profit–loss reporting; and (2) digital marketing automation through marketplace restructuring, improved content, and notification-based e-commerce (WhatsApp Fonnte, Telegram Bot, email marketing, auto-responder), with WhatsApp direct messages as the primary conversion channel. Performance measures included a management regularity checklist, marketplace dashboards for rating and reviews, notification logs, and content insights. Measurement windows were two weeks for content reach and two months for online revenue. Data were triangulated by cross-checking app records, marketplace recaps, transaction evidence, interviews, and observations. Results show management regularity improved to 85%, promotions reached >300 customers, 15 photos and 5 videos reached ~5,000 accounts in two weeks, online revenue rose ~30% (IDR 2.75 million to ~IDR 3.5–4 million/month), and marketplace reputation increased (reviews 28→53; rating 4.3→4.7).
Pengaruh Literasi Keuangan terhadap Spending Behavior Mahasiswa Penerima Beasiswa Bank Indonesia Rizki Febri Eka Pradani; Fadhillatus Sholihah; Dita Wulandari Agustin; Dia Auliatur Rohmah; Laily Fitriya; Dini Fitriani Ali
TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Vol 6, No 4 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/trilogi.v6i4.13309

Abstract

This study aims to analyze the effect of financial literacy on the spending behavior of Bank Indonesia Scholarship recipients at Universitas Nurul Jadid (UNUJA). The research employs a quantitative associative-causal approach with a sample of 80 scholarship recipients from 2023–2025. Data were collected through questionnaires and analyzed using simple linear regression with SPSS version 26. The results show that the financial literacy variable has a t-value of -1.344, lower than the t-table value of 2.012, with a significance level of 0.185 (> 0.05). This indicates that financial literacy has a negative but insignificant effect on students’ spending behavior. It implies that students’ financial understanding has not been fully reflected in their actual financial practices, as social factors, lifestyle, and campus environment still influence their spending patterns. This study highlights the need for more practical and value-based financial literacy programs so that scholarship recipients not only understand financial concepts but also apply them wisely and responsibly in daily life.
Keterbatasan Literasi Digital sebagai Akar Permasalahan UMKM: Sebuah Tinjauan Kritis Usasilah Faria Z. A; Rizki Febri Eka Pradani
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1716

Abstract

Transformasi digital menuntut UMKM untuk mampu memanfaatkan teknologi dalam menjalankan usaha. Namun, berbagai program digitalisasi yang telah dilakukan belum menunjukkan hasil optimal karena masih rendahnya kemampuan pelaku UMKM dalam menggunakan teknologi secara efektif. Penelitian ini bertujuan mengkaji keterbatasan literasi digital sebagai akar permasalahan UMKM di era digital. Metode yang digunakan adalah penelitian kualitatif dengan studi kepustakaan menurut Sugiyono melalui analisis berbagai literatur yang relevan. Hasil kajian menunjukkan bahwa rendahnya literasi digital berdampak pada lemahnya pemasaran online, minimnya inovasi, serta rendahnya daya saing UMKM. Penelitian ini menyimpulkan bahwa literasi digital merupakan faktor utama yang menentukan keberhasilan transformasi UMKM, sehingga penguatan kapasitas digital pelaku usaha perlu menjadi prioritas dalam strategi pemberdayaan UMKM.
Co-Authors Ahmad Khoirul Anam Ahmad Rauzyan Fikri Ahmad Zainuri Anisa Nava Tidar Annisa Qomaria Dia Auliatur Rohmah Dini Fitriani Ali Dita Wulandari Agustin Fadhillatus Sholihah Feniatin Nabila Halimatus Sahro Hamimah Ismawati Harun Ar Rosid Ikmilul Holifah Imam sarwani Khairi, Matlubul Khotija Laili Eka Amalia Laily Fitriya Muhammad Firdaus Muhammad Roihan Nurul Ulfa Qomariyah Saiyidatul Kamalia Saudah Umi Masruro Usasilah Faria Z. A Vina Maulidatul Cholisa Yaqin, Moh. Ainol Yati Oktavia