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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Humanism : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Mahasiswa Ekonomi Islam (JIMEKI)
Ahmad Nizam
Fakultas Ekonomi Dan Bisnis, Universitas Syiah Kuala, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Public Health

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Journal : Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI SEPATU CONVERSE PALSU PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Chikita Divariyana, Ahmad Nizam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.9 KB) | DOI: 10.24815/jimen.v3i2.7145

Abstract

Abstract :This study aims to determine the factors that affect consumers to buy fake converse shoes consisting of  value consciousness, social status, low prices, and past experience of purchasing fake converse shoes on students faculty of economics and business of Syiah Kuala University . The sample used in this research is the on students faculty of economics and business of Syiah Kuala University who have used converse shoes with price below Rp.500.000.,-. This research method using questionnaire as research instrument. Non probability sampling is used as a sampling technique. Methods of testing analysis and data analysis were done using SPSS (Statistic Package for Social Science) version 20 with the formulation of multiple regression. The results of this study indicate that value consciousness does not affect the purchase of fake converse shoes, Social status affects the purchase of fake converse shoes, Low prices affect the purchase of fake converse shoes, and past experiences affect the purchase of fake converse shoes.Keywords:Value Conscoiusness, Social Status, Low Price, Past Experience, Purchase of Fake Converse Shoes
PENGARUH DESAIN KEMASAN PRODUK DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH KESADARAN MEREK PRODUK AIR MINUM CLEO DI KOTA BANDA ACEH Rizka Pratiwi; Ahmad Nizam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17697

Abstract

This study aims to find out the Influence of Product Packaging Design and Advertising Attractiveness on Purchasing Decisions Mediated by Cleo Drinking Water Product Brand Awareness in Banda Aceh City. The technique used in the study for sampling is non-probability sampling, with a sample count of 207 respondents. The equipment in the data collection in this study used questionnaires that were distributed directly to the people of Banda Aceh. In this study, researchers used the Structural Equation Modeling (SEM) method as an analysis method to see the influence of all the variables involved. Based on the results of the hypothesis, it states that Product Packaging Design has a significant effect on purchasing decisions. The attractiveness of advertising has a significant effect on purchasing decisions. Product packaging design has a significant effect on brand awareness. The attractiveness of advertising has a significant effect on brand awareness. Brand awareness has a significant effect on purchasing decisions. Brand awareness is able to mediate product packaging design on purchasing decisions. Brand awareness is able to mediate the attractiveness of advertising on purchasing decisions. 
PENGARUH PEOPLE DAN PROCESS TERHADAP LOYALTY YANG DIMEDIASI OLEH SATISFACTION PADA NASABAH PT BANK SYARIAH INDONESIA (BSI) CABANG DARUSSALAM-BANDA ACEH Rona Susanti; Ahmad Nizam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.20916

Abstract

This study aims to measure the influence of people and process on loyalty mediated by satisfaction with PT. Bank Syariah Indonesia (BSI) Darussalam Branch Banda Aceh. The sample used in this study was the customer of the Indonesian Sharia Bank (BSI) Darussalam branch, amounting to 200 respondents. The data collection equipment used in this study was a questionnaire. The sampling technique used is purposive sampling. Structural equation modeling (SEM) was used as an analytical method to determine the effect between the variables involved. Based on SEM analysis identified that people have a positive effect on loyalty, process has a positive effect on loyalty, people have a positive effect on satisfaction, process has a positive effect on satisfaction, satisfaction has a positive effect on loyalty, satisfaction has a positive effect on loyalty, satisfaction mediates the influence of society on loyalty, and satisfaction process mediates the effect on loyalty.
Co-Authors Amri Dara Melfaliza Ikhsan Khairil Umuri Marissa Azzahra Muhammad Arief Furqan Muhammad Haris Riyaldi Nanda Irma Rahayu Nurma Sari Rizka Pratiwi Rona Susanti Sartiyah Sartiyah Syahriyal Teuku Muhammad Syahrizal