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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Nasional Komputasi dan Teknologi Informasi MABIS: Manajemen dan Bisnis Didaktik : Jurnal Ilmiah PGSD STKIP Subang Value : Journal of Management and Business Innovative: Journal Of Social Science Research
Asep Maulana
Univerisitas Singaperbangsa Karawang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Kopi Nako Waisata Cibubur Nico Sharon Purba; Asep Maulana
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3078

Abstract

Study This aim For know , and analyze How influence in a way Partial price to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). For know and analyze How influence in a way Partial quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ), for know and analyze in a way simultaneous between variable price and quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). Research methods used in study This that is use method quantitative. As for population from study This is ever consumer visit to Caffe Kopi Nako Kota Wisata Cibubur. With a sample of 100 respondents range aged 15 to 25 years chosen use technique taking random sampling using stratified random sampling is sampling method set group from level certain.analyzed with tools help spss 25.0. Analysis techniques used in study here that is use analysis multiple linear regression with hypothesis testing in a way partial and simultaneous.Based on results analysis pointed out that there is influence price to decision purchase consumers of Nako coffee , there are influence quality product to decision purchase consumers on Nako coffee . By together price and quality product own influence in a way simultaneous to decision Purchases at Nako Coffee.
Co-Authors Ahmad Rozali Alya Abidatul Maula Alya Mutiara Dewi Delis Kartikawati Desi Jaelani Dessy Herdiana Dwino Ayenero Elfa Alfiani Endah Purwanti Eriena Eka Wardani Eva Amalia Nuralifah Evi Depiana Evi Pebriyanti Fatimah Nasywa Azhar Ibrahim Ibrahim M. Amirudin Maisarah Pratiwi Marwani Marwani Mohamad Nur Husein Zailani Nico Sharon Purba Nurul Aulia Reni Rahmadewi Sarah Dampang Vita Efelina