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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Kopi Nako Waisata Cibubur Nico Sharon Purba; Asep Maulana
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3078

Abstract

Study This aim For know , and analyze How influence in a way Partial price to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). For know and analyze How influence in a way Partial quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ), for know and analyze in a way simultaneous between variable price and quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). Research methods used in study This that is use method quantitative. As for population from study This is ever consumer visit to Caffe Kopi Nako Kota Wisata Cibubur. With a sample of 100 respondents range aged 15 to 25 years chosen use technique taking random sampling using stratified random sampling is sampling method set group from level certain.analyzed with tools help spss 25.0. Analysis techniques used in study here that is use analysis multiple linear regression with hypothesis testing in a way partial and simultaneous.Based on results analysis pointed out that there is influence price to decision purchase consumers of Nako coffee , there are influence quality product to decision purchase consumers on Nako coffee . By together price and quality product own influence in a way simultaneous to decision Purchases at Nako Coffee.
Peningkatan efisiensi produksi kelompok wanita tani melalui pendekatan Material Flow Cost Accounting (MFCA) di Desa Telukjambe, Karawang Novi Permata Indah; Yudi Helfi; I Putu Eka Wijaya; Asep Maulana; Kholida Atiyatul Maula; Elvi Khairunnisa; Madjidainun Rahma; Arif Fadilla
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39716

Abstract

Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan efisiensi produksi Kelompok Wanita Tani (KWT) Ar Rama di Desa Telukjambe, Kecamatan Telukjambe Timur, Kabupaten Karawang melalui pendekatan Material Flow Cost Accounting (MFCA). MFCA digunakan sebagai kerangka analitis untuk mengidentifikasi pemborosan material, menghitung biaya produk positif dan negatif, serta mendasari tiga intervensi produksi utama: penerapan Good Manufacturing Practices (GMP), adopsi teknologi mesin, dan diversifikasi produk berbasis sumber daya lokal. Metode pelaksanaan mencakup sosialisasi, pelatihan, dan pendampingan langsung selama 14 minggu. Hasil kegiatan menunjukkan peningkatan kebersihan produksi sebesar 75%; pengurangan limbah bonggol singkong sebesar 90%; dan diversifikasi produk baru berupa tepung tapioka, peyek, dan cheese stick dari pati singkong yang sebelumnya menjadi produk negatif MFCA (peningkatan 100%). Secara keseluruhan, efisiensi produksi KWT Ar Rama meningkat sebesar 88%. Kata kunci: material flow cost accounting; kelompok wanita tani; efisiensi produksi; GMP; diversifikasi produk. Abstract This community service activity aimed to improve the production efficiency of the Ar Rama Women Farmer Group (KWT) in Telukjambe Village, Karawang Regency through a Material Flow Cost Accounting (MFCA) approach. MFCA was employed as an analytical framework to identify material waste, calculate positive and negative product costs, and guide three main production interventions: Good Manufacturing Practices (GMP) implementation, production machinery adoption, and product diversification based on local resources. Implementation comprised socialization, training, and direct mentoring over 14 weeks. Results showed a 75% improvement in production hygiene; a 90% reduction in cassava stub waste; and new product diversification—tapioca flour, peyek crackers, and cheese sticks—from cassava starch previously classified as a negative product in MFCA (100% improvement). Overall, KWT Ar Rama’s production efficiency improved by 88%. Keywords: material flow cost accounting; women farmer group; production efficiency; gmp; product diversification.