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All Journal Jurnal Ilmiah Komunikasi Makna Techno.Com: Jurnal Teknologi Informasi Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal The Messenger Journal of Information System PRoMEDIA JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Iso Jurnal Visi Komunikasi Jurnal Komunikasi Korporasi dan Media (JASIMA) Jurnal Media Computer Science Jurnal Pendidikan dan Pengabdian Masyarakat
Lisa Mardiana
Program Studi Teknik Informatika, Fakultas Ilmu Komputer, Universitas Dian Nuswantoro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Visi Komunikasi

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COMMUNICATION STYLE AND SELF PRESENTATION OF @DokterDetektif IN EDUCATIONAL CONTENT ON TIKTOK MEDIA ramadhini, Syafira andzani; Kumalasari, Astini; Mardiana, Lisa
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.31888

Abstract

The communication style of a KOL, Detective Doctor is able to create informative and interesting content, starting from a TikTok account that has its own characteristics, to the content that makes it known to the wider community. In the context of verbal communication, the message conveyed by Detective Doctor through social media content is expressed in the form of certain words or sentences that reflect the characteristics of his communication style. The aim is to find and understand the communication style of detective doctors in reviewing skincare products. This research applies a qualitative method with a descriptive approach. This study uses the theory of communication style and self-presentation. primary data through non-participant observation by observing the TikTok account @dotif and reviewing the content of the detective doctor who reviews products. The results of this study concluded that there are four communication styles used by detective doctors to create success in their communication. and one element of self-presentation that is consistently used by detective doctors.  
Co-Authors Arry Maulana Syarif, Arry Maulana Heribertus Himawan Hikmawati Hikmawati Ika Novita Dewi Istiono, Istiono JANNATIN ARDHUHA, JANNATIN Kumalasari, Astini Liwa, Santika Negeri Ratu Maghvira, Genta Muh. Makhrus Nugraha, Farhan Rizqullah Nugrahita Herlambang, Annora Zoebella Putri Maharani, Rr Imelda ramadhini, Syafira andzani Savitry Ika Prasetyaningrum Suryatiana, Putri Karima Suwignyo Rahman Syahida, Santia Indah Syukri Syukri Utami, Sindy Masta Wahid Abdulrahman, Wahid Yuventius Tyas Catur Pramudi Yuvi Rezkyanda, Denta