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All Journal Passage English Language Teaching Educational Journal
Ernie D. A. Imperiani
Universitas Pendidikan Indonesia
Arts Humanities Education Languange, Linguistic, Communication & Media

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Journal : Passage

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Students’ attitudes towards South Jakarta’s youth language Adhitya Reinindra; R. Dian Dia-an Muniroh; Ernie D. A. Imperiani
Passage Vol 8, No 2 (2020): Agustus 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i2.29810

Abstract

This study presents the results of a qualitative survey of 56 English Language and Literature study program at Universitas Pendidikan Indonesia. It highlights their attitudes towards the code-switching practices in Bahasa Jaksel. The data were obtained through questionnaire with the students from batch 2015 to 2019 The study employed theories on language attitudes by Crystal (1997) to analyze the data. The findings demonstrated that the students show different attitudes. Overall attitudes of the students were unanimously negative towards the code switching practice in Bahasa Jaksel. The study also found that these attitudes can be related to a number of factors/reasons, i.e. Comprehensibility, appropriateness, language threat, education, intelligence and perception. The findings suggest that the students felt the use of code-switching in South Jakarta is not suitable to be used in real life situations.Keywords: Bahasa Jaksel, code-switching, language attitudes.
Understanding features and benefits: An analysis of ideational meaning in fashion, food & beverages and cosmetics advertisements Fauzia Nurhaliza; Riesky Riesky; Ernie D A Imperiani
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29904

Abstract

In advertising, features and benefits are one of the most important elements for marketers to persuade their audience about products or services they sell. Drawing upon the features and benefits’ definition proposed by Bly (2005) and the transitivity theory proposed by Halliday Matthiessen (2004), this study focused on the way features and benefits are distributed and represented in fashion, food beverages, cosmetics advertisements. It analyzed three categories of most encountered advertisements on Instagram, incorporating features and benefits of the text in the caption box of Instagram advertisements. This study employed a descriptive qualitative method since it is credible to analyze this linguistic phenomenon and is useful to complement, validate, explain, or reinterpret the data in this study. In terms of distribution, this study found out that features are mostly discovered in Instagram advertisements rather than benefits, and features are used more by fashion and food beverages advertisements. Meanwhile, benefits are mostly encountered on cosmetics advertisements since cosmetics need to tell more about what the user of the product gains as a result of the features. Furthermore, in terms of transitivity analysis, it turns out that fashion and food beverages advertisements use more relational process on their texts, while cosmetics advertisements use more material process. These findings are quite predictable in this particular text type as the ads copywriter generally aims to arouse their potential customers’ interests, and this can be achieved by consistently describing product features as well as benefits.Keywords: Benefits, copywriting, features, Instagram ads, transitivity.
The Portrayal of Women in Selected Billboard’s Top 100 Chart Songs (2015-2018): A Semiotic Analysis Nurul Laela Kusumadewi; Dadang Sudana; Ernie Diyahkusumaning Ayu Imperiani
Passage Vol 8, No 1 (2020): April 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i1.22731

Abstract

Music and song are vehicles of meanings, hence, depictions of women can be presented through them. This study investigates women’s portrayal in selected Billboard’s Year-End Chart songs through its significations which includes denotation, connotation, and myth constructed in the lyrics. Three major theoretical frameworks were used in this present study. The first theory is two orders of signification from Roland Barthes (1957) which was used to analyze the selected songs. The second theory is the bases of social power from French Raven (1959). The third theory is resilience model from Benard (2004). The findings reveal that in connotation level women are portrayed as powerful and resilient. The findings indicate that as a powerful being, women possess certain types of powers. Meanwhile as a resilient being, women possess particular qualities of resilience. From gender stereotype perspective, the myth implies that women possess dominating agency dimension alongside communion and competence dimensions, which implies that stereotype on women is not likely to be rigid.Keywords: Barthes’ two orders of signification, portrayal, powerful, resilient, women.
Translation shift analysis of thematic structure in printed political news reports of Indonesian local newspaper Indah Arti Fisilla; Ernie Diyahkusumaning Ayu Imperiani
Passage Vol 8, No 1 (2020): April 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i1.24172

Abstract

This study aims to investigate translation shifts of textual metafunction in printed news reports of the Pikiran Rakyat newspaper. This study used a descriptive-qualitative method to investigate the consistency of the alignment from the news writers in translating articles. The data were taken from five printed political news articles along with its translation published from 19th March to 21st March, 2018. The data were analyzed by using Hallidayan framework of Systemic Functional Grammar and Newmark’s Translation Shift. The findings show that in terms of thematic structures, there were found 29.1% theme shifts of 79 clauses. It is found that the translators are manage to maintain the objectivity in the news reports. Further, this study discovers that the combination of structure and unit shift recurred frequently for 49.5% in translation. Then, it is followed by unit shift 21.5%, structure shift 10.2%, and the combination of class and unit shift 8.7%. The translation shift from the data shows that almost 50% of structure and unit shift are used frequently. It is concluded that Pikiran Rakyat tried to translate the contextual meaning in the source text, both in aspects of language and its content, so that readers can accept and agree with what being delivered. Keywords: Media, newspaper, translation shifts, alignment, political news, structures, thematic structures.
Cohesion in Kecil-Kecil Punya Karya Cindy Anna Damayanti; Ernie Diyahkusumaning Ayu Imperiani
Passage Vol 8, No 1 (2020): April 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i1.22825

Abstract

Children need to create cohesion in their writings since it is an important aspect of good writing. Thus, this study aims to analyze cohesion in children’s writing in terms of the use of cohesive devices. Using Halliday and Hasan’s (1976) theory of cohesion, this study analyzes the type of cohesive devices used in stories written by children and describe the function of the cohesive devices. The data were collected from three stories written by three different children in a book titled ‘Rahasia Cempaka’. It is a collection of short stories included in Kecil-Kecil Punya Karya project published by Mizan. The three stories are ‘Sejuta Maaf Tebusan Perjanjian’, ‘Isi Hati Seorang Siswa’, and ‘Solusi Terbaik untuk Anak Paling Baik’. In terms of the type of cohesive devices used, there are four out five types of cohesive devices found in the stories. The types of cohesive devices used are reference, conjunction, substitution, and ellipsis. Personal Reference came out as the most dominant cohesive devices used by children in their writings with 52.73%, while nominal subtitutions came out as the least with 0.15% occurrences. In addition, in terms of its function, the cohesive devices found in the stories show that children use the cohesive devices in accordance with their functions to create a cohesive and a comprehensible text. It may indicate the children have good writing abilities and have awareness regarding creating cohesive text.Keywords: children’s writing, cohesion, cohesive devices
An Analysis of Language Features in Local Fashion Brands’ Advertisement on Instagram Ghina Lugyana; Ernie D. A. Imperiani
Passage Vol 9, No 1 (2021): April 2021
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v9i1.32772

Abstract

This study attempts to investigate and give a comprehensive account of persuasive techniques and linguistic features in local fashion brands’ advertisements on Instagram, along with the influence of persuasive techniques towards the implementation of linguistic features in the advertisements. To figure it out, this study gathered the data from five captions on recent Instagram posts of Cotton Ink and Look Boutique Store. Using persuasive techniques proposed by Kleppner (1986) and linguistic features in advertising proposed by Grey (2008), the study revealed that the two advertisements had all of three types of persuasive techniques; namely pioneering stage, competitive stage, and retentive stage. In terms of linguistic features, the advertising copywriters used 12 out of 20 types of linguistic features in these two advertisements. Furthermore, the use of persuasive techniques affects the implementation of lexical features in these two brands’ advertisements. Since competitive aims to make the products seem better and unique than the others, the advertisers had to use attractive words or terms to make people believe that the products have a superiority than the other similar products. It also affects the syntactic features, hence the advertisers tend to inform it in long noun phrases with detailed explanations of the products which make them seemed superior. Moreover, the advertisers used present tense to make the customers feel as if the benefits of the superior product they will get will last for a long time. Keywords: Advertisement, Instagram, language feature, linguistic feature, local brand, persuasive language
Understanding features and benefits: An analysis of ideational meaning in youtube video advertisements Alma Luthfiyyah Kiswanto; Riesky Riesky; Ernie D. A. Imperiani
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29893

Abstract

Features and Benefits are the two important elements in advertising that marketers usually use to get the audiences’ attention about products or services that they try to offer. By employing a features and benefits theory by Bly (2005) along with transitivity theory by Halliday Matthiessen (2004), this study focused on the way features and benefits are distributed and represented in smartphones, e-commerce, and makeup YouTube video advertisements. This study used a descriptive qualitative method to explain or interpret the data. This study discovered that features occur more dominantly with 63.27% in smartphones, 51.11% in e-commerce and 54.84% in makeup YouTube video advertisements. Meanwhile benefits are only used 36.73% in smartphones, 48.89% in e-commerce and 45.16% in make up YouTube video advertisements. In other words, all of these three categories used more features than benefits in advertising their products and services. These findings indicate that features meet the potential buyers’ needs and solve their problems as features describe the important aspects that potential buyers are looking for. As for the transitivity process, these three categories of YouTube video advertisements frequently use both relational process and material process. The relational process expresses the product features and attributes, while the material process suggest that these advertisements are typically concerned with actions and events. This is in line with the advertising copywriter’s strategic goal which generally aims to persuade potential buyers and arouse their interest in the products and services being advertised.Keywords: Benefits, copywriting, features, transitivity, YouTube video advertisements
Law Case Defendant’s Communicative Strategy in Court Trial: A Maxim Violation Analysisin Court Trial: A Maxim Violation Analysis Raden Rizki Dwiputri Ramadhiani; Ruswan Dallyono; Ernie D. A. Imperiani
Passage Vol 8, No 1 (2020): April 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

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Abstract

This study on maxims violation analyzes the interviews of the defendant, Miryam Haryani, in a video of a proceeding entitled, “JPU Cecar Kesaksian Miryam Dalam Sidang Kasus E-KTP”. The research employs a descriptive qualitative method in which the data of the study were in the form of transcripts of the defendant's answers in answering several questions during the trial. By employing Grice’s (1975) theory of Cooperative Principle, the study uses the four principles which are quantity, quality, relation, and manner. The study reveals that of the three maxim rules violated by Miryam, the maxim of relation was committed the most by the defendant. By violating the maxim of relation, it implied that she tried to hold out the truth in her statements. The findings of this study indicate that Miryam used a strategy in covering their statements to achieve a goal.Keywords: Cooperative Principle, Gricean Maxims, Maxims Violation, Pragmatics.
The language features used by Indonesian food-vloggers of different genders N R Thiffanah Thuffailah; Eri Kurniawan; Ernie D. A. Imperiani
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the language features used by Indonesian food-vloggers of different genders as well as the functions of each feature in their utterances. Six Indonesian food-vloggers of different genders were selected as the data. This study used a descriptive qualitative method and differential language analysis to analyse the data. The results show that out of seven features, there were only six features that have classified as women and men’s language features used by both women and men food-vloggers; namely, lexical hedges (30 times in women utterances and 40 times in men utterances), followed by compliment (25 in women utterances and 15 times in men utterances), command and directives (13 times in women utterances and 14 times in men utterances), swear and taboo words (14 times in women utterances and 11 times in men utterances), question (11 times in women utterances and 9 times in men utterances), tag question (6 times in women utterances and 11 times in men utterances) and no minimal response feature is found. Regarding functions, the food-vloggers use hedging to damp down the statement force; say positive compliment to show satisfaction; give command and direct to make the interaction done properly; swear to show dissatisfaction; ask questions to make their viewers more involved in the interactions; use tag questions to confirm what the speakers have said. The findings show that males tend to be the dominant ones who applied the language features compared to the females’ food-vloggers. This may be due to the image of men in the society which is depicted as the masculine one, and to have masculine character means that they have to perform it. Therefore, these male food-vloggers make sure that their character as the food-vloggers could match with the viewers' expectations of how good vloggers should be, and one of the strategies is by communicating well enough with the viewers by using the language features. Keyword: Food-vlogger; gender; language features
Co-Authors Adhitya Reinindra Alma Luthfiyyah Kiswanto Cindy Anna Damayanti Dallyono, Ruswan Eri Kurniawan Fauzia Nurhaliza Ghina Lugyana Indah Arti Fisilla Isti Gandana N R Thiffanah Thuffailah Nia Nafisah Nurul Laela Kusumadewi R. Dian Dia-an Muniroh Raden Rizki Dwiputri Ramadhiani Riesky Riesky Sudana, Dadang