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Jushermi -
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PENGARUH BRAND EXTENSION TERHADAP CITRA MEREK DAN MINAT BELI PADA PRODUK NUTRISARI W’DANK DI KECAMATAN TAMPAN PEKANBARU Nova Theresia Sitepu; Jushermi -; Taufiqurrahman -
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research is aimed to analyze the effect of Brand Extension towards Brand Image and Purchase Intention on Nutrisari W'dank product in Tampan district, Pekanbaru. Population of this research are consumers who lived in Tampan district and its respondents must be 14 years old or above who have ever consumed Nutrisari product. The method being used is area sampling with 100 respondents. Data are collected by giving questionaires to respondents. In terms of data analysis, this research uses path analysis by using spss version 17.0. The results of this research shows that Brand Extension and Brand Image affect both positively and significantly towards Purchase Intention on Nutrisari W’dank product in Tampan district, Pekanbaru. Moreover, Brand Extension is also affecting Brand Image significantly. On the context of direct impact, Brand Image gives higher effect than Brand Extension to Purchase Intention on Nutrisari W’dank product in Tampan district, Pekanbaru.Keywords: Brand Extension, Brand Image and Purchase Intention.
ANALISIS PERBANDINGAN SIKAP KONSUMEN ATAS ATRIBUT PRODUK OBAT NYAMUK MEREK BAYGON DAN HIT DI KOTA PEKANBARU Joni Fahmi; Jushermi -; Gatot Wijaya
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine consumer attitudes on product attributes: brand, packaging, product quality, labeling, and product features of anti mosquito Baygon and HIT and to determine whether there are differences consumer attitude on product attribute of anti mosquito Baygon and HIT in Pekanbaru. The population in the study are the users of anti mosquito Baygon and HIT in Pekanbaru. The number of samples are 100 respondents by using Slovin formula and Quota sampling technique. The data analyzed by using multi attitude attribute model Fishbein and the Mann-Whitney U-test. From the results of the testing that has been done on the respondents have a positive attitude on product attribute: brand, packaging, product quality, labeling, and product features of anti mosquito Baygon and HIT, and Mann-Whitney U-testshowed that there are differences in consumer attitude on product attribute of anti mosquito Baygon and HIT in Pekanbaru.Keywords: Product Features, Brand, Packaging, Quality Products, Labels, and Consumer Attitudes
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK RUMAH TANGGA MEREK TUPPERWARE DI PEKANBARU Khoiriyah -; Jushermi -; Gatot Wijayanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to determine the effect of variables of brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) that influence purchasing decisions Tupperware brand household products in Pekanbaru and to know which is the most dominant factor affecting the purchase decision. As for the population in this study are all consumers who ever bought Tupperware brand household products, and samples used in this study amounted to 119 people, and the sampling technique used in this study is the technique Sampling Area. methods of analysis used in this study using multiple linear regression models with SPSS version 17. Based on the results of the research that has been done so that the value of R2 by 57%. This means that 57% of household purchasing decisions brand Tupperware products in Pekanbaru influenced by brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) while the remaining 43% are influenced by other factors that are not explained and are not included in the study Here you are. and subsequently through a simultaneous regression coefficient test independent variables jointly significant effect on the independent variable .. Partially, of the four variables studied only variable perception of the quality of the brand (X3) are the most significant influence on purchasingKeywords: brand awareness, brand associations, perceived brand quality, brand loyalty and purchasing decisions
ANALISIS PERBANDINGAN SIKAP KONSUMEN DALAM MEMILIH PRODUK MINYAK GORENG KEMASAN DAN CURAH (STUDI KASUS IBU RUMAH TANGGA DI KOTA PEKANBARU) Fitriana '; Jushermi -; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine consumer attitudes on product attribute: packaging, colors, product quality, and product features and to determine whether there are differences in consumer attitudes toward in choosing branded and non branded cooking oil in Pekanbaru. The population in the study are (Household) the users branded and non branded cooking oil in Pekanbaru. The number of samples are 100 respondents by using Slovin formula and Quota sampling technique. The data analyzed by using multi attitude attribute model Fishbein and the Mann-Whitney U-test. From the results of the testing that has been done on the respondents have a positive attitude on product attribute: packaging, colors, product quality, and product features of branded and non branded cooking oil, and Mann-Whitney U-test showed that there are differences in consumer attitude on product attribute of branded and non branded cooking oil in Pekanbaru.Keywords: Product Features, Packaging, Color, QualityProducts, andConsumer Attitudes
ANALISIS TINGKAT KETIDAKPUASAN NASABAH TERHADAP PENANGANAN KLAIM ASURANSI KENDARAAN BERMOTOR PADA PT. JASARAHARJA PUTERA CABANG PEKANBARU Vicky Masril Rahmat Saputra; Jushermi -; Henny Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study held in PT. Jasaraharja Putera Pekanbaru branch in order to analyze JP-Insurance customers’ dissatisfaction on vehicles insurance claim. The benefit of this study are expected to become an valueable input for PT. Jasaraharja Putera in order to comprehend all aspects which are still can’t satisfy customers, particularly in claim handling service. This study use primary and secondary data. Data collected by using questioner and interview method. Population are JP-Insurance customers. Sample is formulated by using Slovin and consists of 84 respondents which are then selected by using purposive sampling technique. Data descriptively analyzed by using Importance Performance Analysis (IPA).This study reveals that averagely respondents less satisfied with the claim handling done by PT. Jasaraharja Putera Pekanbaru branch. The most dissatisfaction are rated from loss survey (53%); claim documents (53,6%); premium check (55,9%) and loss report (60,7%). It is recommended to improve some claim handling aspects such as: flexible time of premium payment; claim payment during the lateness of premium payment; simplifying the accident information investigation; flexibility of replacement amount; simplifying to get claim forms and flexibility of claim documents preparation.Keywords: Insurance, Claim Handling, Service Quality, and Satisfaction
Co-Authors Fitriana ' Gatot Wijaya Gatot Wijayanto Henny Noviasari Joni Fahmi Khoiriyah - Nova Theresia Sitepu Taufiqurrahman - Tengku Firli Musfar Vicky Masril Rahmat Saputra