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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Proceeding Fakultas Ekonomi JDM (Jurnal Dinamika Manajemen) Students´ Journal of Economic and Management Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Fokus Ekonomi SEIKO : Journal of Management & Business
Marlien Marlien
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Proceeding Fakultas Ekonomi

 1 
EFEK PARTISIPASI PELANGGAN, NILAI-NILAI PERUSAHAAN DAN NILAI-NILAI KOLABORASI TERHAAP NILAI CO-CREATION DENGAN DIMODERASI SALES PERSON ., R.A Marlien
Proceeding Fakultas Ekonomi 2015: 2015
Publisher : Proceeding Fakultas Ekonomi

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Abstract

Industri asuransi jiwa berperan dalam memobilitas dan meningkatkan akumulasi dana masyarakat, melalui tabungan dan dana investasi. Selain itu mengatur, mengalokasikan mengelola risiko dengan menjaga tingkat likuiditas dalam menghadapi ketidakpastian.Konsep dasar dalam penelitian ini berangkat dari konsep relationship marketing dan services marketing. Konsep kolaborasi merupakan perluasan dari konsep di atas. Penelitian ini bertujuan membangun kolaborasi sebagai anteseden nilai co-creation dengan sales person sebagai moderasi dalam hubungan antara partisipasi pelanggan, nilainilai perusahaan dan nilai-nilai kolaborasi.Seperangkat proposisi-proposisi yang dibangun menarik untuk dikembangkan lebih lanjut dengan investigasi secara empiris melalui uji hipotesis. Keywords: Partisipasi pelanggan, Nilai-nilai Perusahaan, Nilai-nilai Kolaborasi, Co-Creation
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

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Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salespersons capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
ANALISIS PENGARUH MANFAAT-MANFAAT RELASIONAL TERHADAP KUALITAS RELASIONAL DAN KONSEKUENSINYA PADA KOMUNIKASI WORD OF MOUTH POSITIVE (Positive WOM) DAN LOYALITAS (STUDI EMPIRIS PADA NASABAH PINJAMAN DI BPR “AS” SEMARANG) Rizal R, Alimuddin; Tjahjaningsih, endang; H Prayitno, Teguh; Marlien, RA.
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

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Abstract

This study aimed to examine the influence of Social benefits, Special Services benefits, Trust benefits in customer satisfaction, customer satisfaction to the next customer commitment, and how it impacts the customers commitment to positive WoM communication and Customer Loyalty. This study focused on the customers credit in the Great Prosperous Rural Semarang, which has been a customer for over a year. Purposive sampling technique was taken on the grounds that: the respondents had sufficient experience with a relationship bank, so it can answer the questions posed. The number of respondents that can be processed in this study amounted to 121 people. Processing the data using SPSS for Windows Ver.16. The results showed that there are two hypotheses are rejected, the hypothesis of the impact of the benefits of dedicated service to the customer satisfaction (h2) and the impact of positive WOM communication to Loyalty (H7). As for hypothesis: Social Benefits, and Trust in customer satisfaction (h1, h3) proved significant; Effect of Customer Satisfaction on Customer Commitment (h4) also proved significant, and commitment to positive WOM communication (h5) and Loyalty (h6) also proved significant. Each of influence between these variables showed a positive direction. So the results of this study prove that loyalty and positive WoM communication can be built from the Customer Commitment, and Customer Commitment can be achieved if customers are satisfied and is essentially a relational benefits, namely: social benefits and trust benefits perceived by customers.Keywords: Relational Benefits, Satisfaction, Commitment, Communication WOM, and Customer Loyalty.
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salespersons capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
KAJIAN EKONOMI WILAYAH KABUPATEN KUDUS DALAM RANGKA PENGEMBANGAN PERBANKAN (STUDI KASUS PADA SEKTOR BPR KONVENSIONAL) Maskur, Ali; Waluyo, Purwanto; Marlien, R.A
Proceeding Fakultas Ekonomi 2012
Publisher : Proceeding Fakultas Ekonomi

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Abstract

The aim of his study is to examine the economy potential of Kabupaten Kudus for micro banking investment change bu using the historical data for periode of 2005-2009, and by applying descriptive analysis and trend analysis. Factor that analysis is ; demografy, gross regional domestic product, income per kapita and banking competitions. The result found the regional economic of Kabupaten Kudus growth for periode 2005 – 2009 and beyond. It also found that the market competitions of banking is low which is able to stimulate a policy is needed to motivate all parties to make invesment in this area. Finally, it is recommended that to increase micro banking investment of Kabupaten Kudus.Keyword : The condition of regional economic, the market competition of banking, bussines feasibility, captive market.
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salesperson's capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salesperson's capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
Co-Authors 08.05.51.0031 Petrus Rangga Susanto 08.05.51.0111 Yudhi Ardiyanto 10.05.51.0074 Intan Ambar Rezti 11.05.51.0123 Ella Nurilla Sari Adelia, Febryna Ali Maskur Alimuddin Rizal Bambang Koencoro Dicky Iksar Wahyujati, 11.05.51.0010 Dicky Iksar Wahyujati, 11.05.51.0010 Endang Tjahjaningsih Euis Soliha Masruchin, Charis Masruchin, Charis Nuris Syafaah, 14.05.51.0259 Probo Probo, Probo Purwanto Waluyo Romadlon, Achmad Sri Wibowo, 13.05.51.0042 Sri Wibowo, 13.05.51.0042 Suzy Widyasari Teguh H Prayitno, Teguh Tri Darmayanti Widiantika, Dwi Nur Wido Satrio, 12.05.51.0123 Wido Satrio, 12.05.51.0123 Zahrani, Salma Fadhiila