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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Proceeding Fakultas Ekonomi JDM (Jurnal Dinamika Manajemen) Students´ Journal of Economic and Management Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Fokus Ekonomi SEIKO : Journal of Management & Business
Marlien Marlien
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PRODUK KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS (Studi pada Pengguna IM3 di Wilayah Semarang) Yudhi Ardiyanto, 08.05.51.0111; Marlien, Marlien
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

Based on research which has been done so we could know that quality product become better, and loyalty customer level toward the product become higher, and in the other hand, if the servicequality is better so the loyalty customer level toward the product also become higher, and if the product could satisfy to the user so the loyalty customer level toward the product also become higher. Samples in this study set a number of 100 respondents, using the technique of Purposive Sampling. And data collection techniques in the research is questioner. Product quality has a bigger influence toward the loyalty customer product. Almost the entire questioner toward quality product has been answered agreed by the respondents, until the IM3 product could show its IM3 operator performance that has function ability appropriate with main product which has been bought. Operator features IM3 cellular has another specialty appropriate with needand the trade on product operator IM3 cellular has been guaranteed.Key words : quality product, service quality, the user satisfaction, and loyalty customer.
PENGARUH PERSEPSI HARGA, KUALITAS DAN DESAIN PRODUK, DAN AKTIVITAS PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. KENCANA INDAH PLASTIK INDONESIA (KIPI) Petrus Rangga Susanto, 08.05.51.0031; Marlien, R.A
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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The era of globalization is causing a variety of changes in both the physical environment, social, economic, political, marked by progress in science and technology very rapidly. This condition affects an increasingly open market and competition is growing rapidly, which is more critical and intelligent consumers choose and evaluate a product and will ultimately memnutuskan purchase the product. The purpose of this research is to analyze the effect of price perception, product quality, product design and promotional activities of the purchasing decisions in the PT. Plastic Kencana Indonesia Indah (KIPI) The population in this study were all customers of PT. Beautiful Plastic Kencana Indonesia Semarang 236 as customers, with the number of samples obtained with 70 respondents sampling purposive sampling method. The type of data used is primary data, using the method of data collection questionnaire distribution. The analysis tool  used is multiple regression. The results of this study are: price perception positive influence purchasing decisions. Quality products positive influence purchasing decisions. Product design positive influence purchasing decisions. Promotional Activities positive influence on purchase decisions.Key words: Perceptions of Price, Quality and Product Design, Promotional Activities, Purchase Decision
PENGARUH DARI NILAI PELANGGAN, KUALITAS PELAYANAN DAN KOMUNIKASI TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA PROVIDER TELKOMSEL (STUDI PADA MAHASISWA UNISBANK Intan Ambar Rezti, 10.05.51.0074; Marlien, Marlien
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Customer is one of the most important elements in the establishment of an enterprise. Its existence must be considered, one of the issue of concern within the company is how to create customer loyality. Efforts to provide security for customer loyalty, it can be done by creating customer satisfaction. The purpose of this research is : To analyze the effect of customer value on user satisfaction provider telkomsel. To analyze the effect of service quality on user satisfaction provider telkomsel. To analyze the effect of communication on user satisfaction provider telkomsel. The population in this study is the provider telkomsel users in the city of Semarang. By making use of purposive sampling technique, the sample in this study were 150 students of stikubank university. Type of data used are primary data, by using the method of collecting data through questionnaires. The analysis tool is regression analysis.The result of the study are : customer value positife effect on customer satisfaction, customer value means that if the increases, the satisfaction will increase. Service quality has positive influence on customer satisfaction, means that if the service quality increases, the satisfaction will increase. Communication has positive effect on customer satisfaction, means that if the communication increases, the satisfaction will increase. Customer satisfaction has positive influence on customer loyalty, customer satisfaction means that if increases, the loyalty will increase.Keywords : Customer Value, Service Quality, Communication, Customer Satisfaction, Customer Loyalty.
NASKAH PUBLIKASI PENGARUH NILAI PELANGGAN, CITRA MEREK TERHADAP KEPUASAN PELANGGAN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING ( Studi Pada Mahasiswa Universitas Stikubank Semarang ) Ella Nurilla Sari, 11.05.51.0123; Marlien, Marlien
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This research is study that tested the effect of customer value and brand image on customer satisfaction with the purchase decision as an intervening variable. The population was Stikubank Semarang University student. Based on the indicators used reliability test is an indicator of the variables studied were the result unreliable or reliable. Further analysis researchers used multiple linear regression analysis to explain the relationship between these variables, the result is a positive effect on the value of the customer purchase decision and significant, which means if there is an increase in the value of the customers purchase decision will increase while the brand image on purchase decisions happen gap (gap) brand image. So that the brand image is not a determining factor purchase decision. As for the test of intervening in this study mediate and influence purchasing decisions is more dominant in the relationship of customer value on customer satisfaction. This study has limitations that sampling periods were relatively short, have not considered the main control variables and other variables that could affect customer satisfaction. Therefore, further research is recommended to consider key variables and other control variables as well as the need for longer periods of studyin order to generalize.Keywords: customer value, brand image, purchasing decisions, customer satisfaction.
PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN TERHADAP LOYALITAS DIMEDIASI KEPUASAN PELANGGAN (STUDI PADA NASABAH SIMPANAN PT. BANK BRI CABANG PEMBANTU KARABAN PATI) Wido Satrio, 12.05.51.0123; Marlien, R.A
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Customer satisfaction one of BRI bank To obtain high loyalty of its customers. Customer satisfaction has a direct relationship with the quality of service and customer value. Customers whose expectations are met or even exceeded will spread positive news related to services which he felt to others. With a customer satisfied, the value of customer interest in the products and services offered by BRI bank will also increase. This is certainly very profitable for the BRI bank, because not be reached of the cost to attract new customers to retain existing customers. The aim of study is to analyze the effect of quality of service, the value of customer loyalty with customer satisfaction mediated PT. Bank BRI Branch of Pati Karaban. This research is descriptive. The total sample of 100 respondents. The research instrument used questionnaire. Analysis of data using multiple linear regression and path analysis. The results showed that service quality has positive influence on customer satisfaction. Customer value positive effect on customer satisfaction. Quality of care is a positive effect on customer loyalty. Customer value positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keywords:           service quality, customer value, customer satisfaction, customer loyalty
ANALISIS KUALITAS LAYANAN, KEPERCAYAAN, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN Dicky Iksar Wahyujati, 11.05.51.0010; Marlien, R.A
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students Journal of Economic and Management

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This research was conducted in Bread Brownies Maylisa caused due to a phenomenon that occurs in terms of revenue earned Roti Brownies Maylisa from 2013 until 2015 which is not in accordance with the target set by management Bread Brownies Maylisa. The aim of research to analyze the influence of service quality, trust and brand image on customer loyalty and customer satisfaction as a mediating variable.Sample of 100 respondents / customers Roti Brownies Maylisa. The sampling technique used was purposive sampling technique of data collection was done by distributing questionnaires to customers Roti Brownies Maylisa with consideration or the following criteria: (1) customer aged 17 years and above, and (2) at least never bought Roti Brownies Maylisa by 5 time. Methods of data analysis using linear regression.The test results showed that there are significant partial positive and significant correlation between quality of service, trust and brand image on customer satisfaction. Other results showed partially not there are positive influence between quality of service and brand image of the customer loyalty. Partially there are significant positive and significant correlation between confidence and satisfaction on customer loyalty. The test results demonstrate the mediating effect of satisfaction were able to mediate the effect of service quality on customer loyalty, satisfaction does not mediate the effect of trust on customer loyalty and satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: quality of service, trust, brand image, customer satisfaction and customer loyalty
ANALISIS PEMASARAN KETERHUBUNGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Mobil Toyota Avanza di Nasmoco Siliwangi) Sri Wibowo, 13.05.51.0042; Marlien, Marlien
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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The purpose of this study to determine the influence of trust, commitment and communication to customer loyalty at PT. Nasmoco Siliwangi Semarang. The population is a number of individuals who have the same nature or interests. In this study the population is consumers who buy Toyota Avanza car products at PT. Nasmoco Siliwangi Semarang in 2016 as many as 974. The sample in this study as many as 91 consumers who buy the Toyota Avanza products at PT. Nasmoco Siliwangi and have been using Toyota Avanza minimal 2 years, where in this research sampling method that is purposive sampling that is sampling based on criteria specified that consumers who buy Toyota Avanza car products at PT. Nasmoco Siliwangi, and owns a Toyota Avanza car at PT. Nasmoco Siliwangi. Methods of data analysis using multiple regression. The results showed that there is a positive and significant influence between the Trust on Customer Loyalty, there is a positive and significant influence between Commitment to Customer Loyalty and there is a positive and significant influence between the Communication on Customer Loyalty...Keywords: Trust, commitment, communication and customer loyalty
ANALISIS PEMASARAN KETERHUBUNGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Mobil Toyota Avanza di Nasmoco Siliwangi) Sri Wibowo, 13.05.51.0042; Marlien, Marlien
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study to determine the influence of trust, commitment and communication to customer loyalty at PT. Nasmoco Siliwangi Semarang. The population is a number of individuals who have the same nature or interests. In this study the population is consumers who buy Toyota Avanza car products at PT. Nasmoco Siliwangi Semarang in 2016 as many as 974. The sample in this study as many as 91 consumers who buy the Toyota Avanza products at PT. Nasmoco Siliwangi and have been using Toyota Avanza minimal 2 years, where in this research sampling method that is purposive sampling that is sampling based on criteria specified that consumers who buy Toyota Avanza car products at PT. Nasmoco Siliwangi, and owns a Toyota Avanza car at PT. Nasmoco Siliwangi. Methods of data analysis using multiple regression. The results showed that there is a positive and significant influence between the Trust on Customer Loyalty, there is a positive and significant influence between Commitment to Customer Loyalty and there is a positive and significant influence between the Communication on Customer Loyalty...Keywords: Trust, commitment, communication and customer loyalty
Interest is an attitude of a consumer in the form of willingness to use or try something offered by the company, in the form of products / services. This is influenced by many factors including quality of product / service, location, promotion, com Nuris Syafaah, 14.05.51.0259; Marlien, Marlien
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Interest is an attitude of a consumer in the form of willingness to use or try something offered by the company, in the form of products / services. This is influenced by many factors including quality of product / service, location, promotion, company image, price perception, etc. The purpose of this study was to analyze the influence of promotion and corporate image on student interest in students at Stikubank University Semarang. The population of this study were students enrolled in Semarang Stikubank University (UNISBANK) Semarang. The sample in this study were 120 respondents. The sampling technique uses non probability sampling. The sampling method uses purposive sampling. The sample criteria in this study were students of Stikubank University (UNISBANK) Semarang. Data processing was carried out using SPSS 19. The analytical tool used was validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test and multiple linear regression. The results of the study can be concluded that: promotion has a positive and significant effect on the interest in college. This means that the better the promotion, it will increase the interest in college. Company image has a positive and significant effect on the interest in college. This means that the better the company's image, it will increase the interest in college. Keywords : Promotion, Corporate Image, and college Interest.
PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN TERHADAP LOYALITAS DIMEDIASI KEPUASAN PELANGGAN (STUDI PADA NASABAH SIMPANAN PT. BANK BRI CABANG PEMBANTU KARABAN PATI) Wido Satrio, 12.05.51.0123; Marlien, R.A
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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Abstract

Customer satisfaction one of BRI bank To obtain high loyalty of its customers. Customer satisfaction has a direct relationship with the quality of service and customer value. Customers whose expectations are met or even exceeded will spread positive news related to services which he felt to others. With a customer satisfied, the value of customer interest in the products and services offered by BRI bank will also increase. This is certainly very profitable for the BRI bank, because not be reached of the cost to attract new customers to retain existing customers. The aim of study is to analyze the effect of quality of service, the value of customer loyalty with customer satisfaction mediated PT. Bank BRI Branch of Pati Karaban. This research is descriptive. The total sample of 100 respondents. The research instrument used questionnaire. Analysis of data using multiple linear regression and path analysis. The results showed that service quality has positive influence on customer satisfaction. Customer value positive effect on customer satisfaction. Quality of care is a positive effect on customer loyalty. Customer value positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keywords:           service quality, customer value, customer satisfaction, customer loyalty
Co-Authors 08.05.51.0031 Petrus Rangga Susanto 08.05.51.0111 Yudhi Ardiyanto 10.05.51.0074 Intan Ambar Rezti 11.05.51.0123 Ella Nurilla Sari Adelia, Febryna Ali Maskur Alimuddin Rizal Bambang Koencoro Dicky Iksar Wahyujati, 11.05.51.0010 Dicky Iksar Wahyujati, 11.05.51.0010 Endang Tjahjaningsih Euis Soliha Masruchin, Charis Masruchin, Charis Nuris Syafaah, 14.05.51.0259 Probo Probo, Probo Purwanto Waluyo Romadlon, Achmad Sri Wibowo, 13.05.51.0042 Sri Wibowo, 13.05.51.0042 Suzy Widyasari Teguh H Prayitno, Teguh Tri Darmayanti Widiantika, Dwi Nur Wido Satrio, 12.05.51.0123 Wido Satrio, 12.05.51.0123 Zahrani, Salma Fadhiila