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Pengembangan Kompetensi Pemasaran Digital bagi Wirausaha Kelompok Buruh Migran dan Keluarganya Narida, Marshelia; Angel Damayanti; Leonard Hutabarat; Andaru Satnyoto; Alif Oktavian; Iyan Septiyana
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.655

Abstract

The Indonesian Migrant Workers Union (SBMI) is an organization that represents the interests of Indonesian migrant workers. SBMI aims to advocate for the rights of migrant workers in Indonesia, protect them from exploitation, and improve their working conditions and welfare. Through the learning and development of accounting systems, promotion management, digital marketing, and innovative product development for digital-based economic groups, the Indonesian Migrant Workers Union (SBMI) is expected to provide a good opportunity to enhance personal and family economics. The Community Service Team (PkM) from Fisipol UKI collaborated with lecturers from Pasundan University to initiate the socialization and training for migrant worker unions in Sukabumi, West Java. The PkM team focused on training participants in utilizing E-Commerce applications and the Tik-Tok social media application to market their products. Participants also engaged in direct practice of marketing products on E-Commerce and Tik-Tok applications. After undergoing direct training, participants then completed a post-test, showing significant progress with 97% of participants understanding the concept of marketing using E-Commerce and Tik-Tok. At the conclusion of the socialization and training, the UKI PkM Team provided social media accounts and phone numbers to participants for easier communication when they have questions or need assistance with product marketing.
Analisis Framing  Drama Korea “Pyramid Game ” sebagai Gambaran Hierarki Sosial Remaja Korea Selatan Devi Cindy Claudya Simanjuntak; Angel Damayanti; Silvia Nevane Paramasi
Jurnal Cakrawala Akademika Vol. 2 No. 1 (2025): Edisi Juni 2025
Publisher : PT. Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70182/jca.v2i1.660

Abstract

Facing the era of information globalization and technological developments, the world is finally facing a rapid change in the flow of information. This is one of the drivers to change the way people think about getting information quickly, accurately and reliably. This research uses a qualitative approach where the qualitative research approach is an activity that places observers in the real world. The type of research used in this study is the descriptive research type. This research will use the method of using the observation method by systematically observing and recording the drama shows.""Pyramid Game" centers on the lives of high school students who follow a social game system called "Pyramid Game". The results show that the Pyramid Game frames the social hierarchy of adolescents as a structural problem that is maintained by social pressures, a competitive culture, and an education system that emphasizes ranking. The main problem is defined as the injustice in the school's social system that normalizes bullying. The cause is described as a social structure that allows power to be determined by popularity. This drama assesses this condition as a form of immoral systemic oppression. The solutions offered are the need for individual and collective awareness to reject harmful systems and build a more just and empathetic social environment. The drama effectively conveys a social critique of the realities faced by South Korean teenagers, as well as inviting the audience to reflect again on the importance of the values of equality, empathy, and social change.