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PENGARUH KINERJA LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA MASKAPAI PENERBANGAN PT. LION AIR DI PEKANBARU Kirana Feri; Alwie Furwanti Alvi; Rahayu Danar Deny
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The Study aims to determine the effect of service performance and price perception on costumer satisfaction and costumer loyalty on PT. Lion Air in Pekanbaru. The population in this study include costumer who use the service on PT. Lion Air in pekanbaru, totaling 112 people. The sample was determined by using purposive sampling method. In this study the sample studied used a questionnaire as an instrument to prove the results of the study, for testing the hypothesis in the study using the path analysis method (path analysis) with the help of the SPSS program. The results show that: 1) there is a significant effect of service performance on customer satisfaction on Lion Air Airlines in Pekanbaru, 2) there is a significant effect on perceived price on customer satisfaction on Lion Air Airlines in Pekanbaru, 3) there is a significant effect on service performance on customer loyalty on Lion Air Airlines in Pekanbaru, 4) there is a significant effect on perceived price on customer loyalty on Lion Air Airlines in Pekanbaru, 5) there is a significant effect on customer satisfaction on customer loyalty on Lion Air Airlines in Pekanbaru, 6) there is a direct and significant influence on customer loyalty through customer satisfaction on Lion Air Airlines in Pekanbaru, 7) there is an indirect and significant influence on customer loyalty through customer satisfaction on Lion Air Airlines in Pekanbaru.Keywords: Service Performance, Price Perception, Costumer Satisfaction, Costumer Loyalty.

PENGARUH KINERJA LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PADA MASKAPAI PENERBANGAN PT. CITILINK INDONESIA DI PEKANBARU Agustin Anggi; Alwie Furwanti Alvi; Rahayu Danar Deny
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 1 (2021): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of Service Performance and Price Perception on Customer Satisfaction and Repurchase Intention of PT. Citilink Indonesia in Pekanbaru. The population in this study includes customers who use the airline services of PT. Citilink Indonesia in Pekanbaru, amounting to 105 people. The samples were determined by using purposive sampling method. In this study, the sample studied used a questionnaire as an instrument to prove the results of the study, for testing the hypothesis in the study using the path analysis method (path analysis) with the help of the SPSS program. The results show that: 1) There is a significant effect of Service Performance on Customer Satisfaction at PT. Citilink Indonesia in Pekanbaru, 2) There is a significant effect of Price Perception on Customer Satisfaction at PT. Citilink Indonesia in Pekanbaru, 3) There is a significant effect of Service Performance on Repurchase Intention at PT. Citilink Indonesia in Pekanbaru, 4) There is a significant effect of Price Perception on Repurchase Intention in the airline PT. Citilink Indonesia in Pekanbaru, 5) There is a significant effect of Customer Satisfaction on Repurchase Intention in the airline PT. Citilink Indonesia in Pekanbaru, 6) There is no significant effect of Service Performance on Repurchase Intention through Customer Satisfaction on the airline PT. Citilink Indonesia in Pekanbaru, 7) There is no significant effect of Price Perception on Repurchase Intention through Customer Satisfaction on the airline PT. Citilink Indonesia in Pekanbaru.Keywords: Service Performance, Price Perception, Customer Satisfaction, Repurchase Intention

PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN PADA MUTIARA RIAU CARWASH PEKANBARU IKhsan Muhammad; Alwie Furwanti Alvie; Rahayu Danar Deny
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 1 (2021): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to examine the effect of Service Quality and Store Atmosphere on Purchasing Decisions and Customer Satisfaction at Mutiara Riau Carwash Pekanbaru. Collecting data in this study using a questionnaire survey. The questionnaire was distributed to 100 people who used the services of Riau Mutiara Carwash Pekanbaru. The questionnaire given a number of 100 questionnaires can be used and can be processed as a whole. The data collected is processed using Path Analysis to test the effect of Service Quality and Store Atmosphere on Purchasing Decisions followed by Customer Satisfaction, then testing is conducted to determine the direct and indirect effect of the intervening variables, namely Service Quality and Store Atmosphere on Customer Satisfaction through Decisions. Purchase. The results showed the influence of significant intervening variables from Purchasing Decisions which can increase the value of both Service Quality and Store Atmosphere on customer satisfaction.Keywords: Customer Satisfaction, Purchase Decision, Store Atmosphere, Service Quality

PENGARUH PERSEPSI HARGA DAN PROMOSI TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PRODUK MINUMAN TEH GELAS DI KOTA PEKANBARU Afriani Fike; Wijayanto Gatot; Rahayu Danar Deny
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine how the effect of price perceptions and promotions on buying interest and purchasing decisions for tea drinks in Pekanbaru. The population in this study was the entire Pekanbaru community who had drank an unknown amount of Teh Gelas beverage products. The sampling technique used is non-probability sampling using the purposive sampling method, where the researcher determines the sampling by setting special characteristics that are in accordance with the research objectives so that it is expected to be able to answer research problems. The number of samples in this study were 117 respondents. The data analysis used is path analysis which is processed with the SPSS version 21 program. The results showed that 1) Price Perception had a positive and significant effect on Purchase Intention, 2) Promotion had a positive and significant effect on Purchase Intention, 3) Price Perception had a positive and significant effect on Purchase Decisions, 4) Promotion had a positive and significant effect on Purchase Decisions, 5) Buying Inte rest has a positive and significant effect on Purchase Decisions, 6) Price Perception has a positive and significant effect on Purchase Decisions through Buying Interest, 7) Promotion has a positive and significant effect on Purchase Decisions through Buying Interest.Keywords: Price Perception, Promotion, Purchase Intention, Purchase Decision

PENGARUH CITRA SEKOLAH DAN KUALITAS LAYANAN PENDIDIKAN MELALUI PERILAKU WALI MURID TERHADAP KEPUTUSAN MEMILIH SEKOLAH MENENGAH PERTAMA ISLAM TERPADU IMAM SYAFII 2 KOTA PEKANBARU Adiputra Maulana Tareq; Rahayu Danar Deny; Wasnury Rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of School Image and Quality Of EducationServices through Parents Behavior on the Choosing Decision the Imam Syafii 2Integrated Islamic Junior High School Pekanbaru City. The population in thisstudy includes the Parents who send their children to SMP IT Imam Syafii 2Pekanbaru City, where the total number of students is 219, so the researchrespondents in this case are the Parents totaling 219. Determination of the sampleis done using probability sampling method. In this study, the sample studied useda questionnaire as an instrument to prove the results of the study, for hypothesistesting in this study using the path analysis method (path analysis) and processedusing SPSS Statistics 18 software. The results of the study show that: 1) there is asignificant effect of School Image on Behavior, 2) there is a significant influenceon the Quality Of Education Services on Behavior, 3) there is a significantinfluence on School Image on Choosing Decisions, 4) there is a significantinfluence on the Quality Of Education Services on the Choosing Decisions, 5)there is a significant influence of Behavior on the Choosing Decisions, 6) there isa significant influence of School Image on the Choosing Decisions throughBehavior, and 7) there is a significant influence on the Quality of EducationalServices on the Choosing Decisions through Behavior.Keywords : School Image, Quality of Educational Services, Behavior, ChoosingDecision.

PENGARUH PROMOSI SEKOLAH DAN PELAYANAN PENDIDIKAN MELALUI PERILAKU WALI MURID TERHADAP KEPUTUSAN MEMILIH SEKOLAH MENENGAH PERTAMA ISLAM TERPADU ABDURRAB DI KOTA PEKANBARU Irfan Teguh; Rahayu Danar Deny; Wasnury Rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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A decision is a selection of two or more alternative choices. In other words, aconsumer must have a choice between making a purchase or not making apurchase. This study aims to see the effect of school promotion and educationservices through the behavior of student guardians on the decision to choose theAbdurrab Integrated Islamic Junior High School in Pekanbaru City. Thisresearch was conducted using primary data collected from respondents throughquestionnaires, while the respondents consisted of 152 parents of students atAbdurrab Integrated Islamic Middle School Pekanbaru City who met the criteria.Then a hypothesis test was carried out using path analysis with the help of SPSSVersion 25.0. In this study shows that; 1) there is a significant effect of SchoolPromotion on Guardian Student Behavior, 2) there is a significant effect onEducation Services on Guardian Student Behavior, 3) there is a significant effecton School Promotion on Choosing Decision, 4) there is a significant effect ofEducation Services on Choosing Decision, 5) there is a significant effect ofGuardian Student Behavior on Choosing Decision, 6) there is a significant effectof School Promotion on Choosing Decision through Student Guardian Behavior,7) there is a significant effect of Education Services on Choosing Decisionthrough Student Guardian Behavior Keywords : School Promotion, Educational Services, Guardian Behavior,Choosing Decision.

PENGARUH GREEN MARKETING DAN SOCIAL MEDIA MARKETING TERHADAP BRAND EQUITY DAN BRAND COMMITMENT PADA KONSUMEN STARBUCKS COFFEE DI KOTA PEKANBARU Putri Salsabyla; Rahayu Danar Deny; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of Green Marketing and Social Media Marketingon Brand Equity and Brand Commitment to Starbucks Coffee consumers in PekanbaruCity. The population in this study were Starbucks Coffee consumers in Pekanbaru City.The data used in this study is primary data using a questionnaire. The number of samplestaken in the study were 100 samples and processed using the path analysis method withSPSS version 26 software. The results of this study indicate that: 1) Green Marketing hasa positive and significant influence on Brand Equity Starbucks Coffee in Pekanbaru City.2) Social Media Marketing has a positive and significant effect on Brand EquityStarbucks Coffee in Pekanbaru City. 3) Green Marketing has no influence on StarbucksCoffee's Brand Commitment in Pekanbaru City. 4) Social Media Marketing has no effecton Starbucks Coffee Brand Commitment in Pekanbaru City. 5) Brand Equity has apositive and significant effect on Brand Commitment Starbucks Coffee in Pekanbaru City.6) Green Marketing influences Brand Commitment through Starbucks Coffee BrandEquity in Pekanbaru City. consumers of Starbucks Coffee's eco-friendly marketing. 7)Social Media Marketing influences Brand Commitment through Starbucks Coffee BrandEquity in Pekanbaru City. Keywords: Green Marketing, Social Media Marketing, Brand Equity, BrandCommitment.

PENGARUH PENGGUNAAN IKLAN DAN ELECTRONIC WORD OF MOUTH DI APLIKASI TIKTOK MELALUI CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SCARLETT WHITENING DI KOTA PEKANBARU Putri Rahma Suci; Jushermi Jushermi; Rahayu Danar Deny
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the influence of the use of Advertising and ElectronicWord of Mouth in Tiktok application through Brand Image on PurchasingDecisions for Scarlett Whitening skincare products in Pekanbaru City. Thepopulation in this study are consumers of Scarlett Whitening skincare products inPekanbaru City who use Tiktok. The sample in this study amounted to 100samples using the purposive sampling method. Primary data was collected byquestionnaire as an instrument to prove the results of the research, to test thehypothesis in this study is using path analysis with SPSS version 25.0. The resultsshowed that : 1) Advertising in Tiktok application has a positive and insignificanteffect on Brand Image of Scarlett Whitening skincare products in Pekanbaru City,2) e-WOM in Tiktok application has a positive and significant effect on BrandImage of Scarlett Whitening skincare products in Pekanbaru City, 3) Advertisingin Tiktok application has a positive and significant effect on Purchasing Decisionof Scarlett Whitening skincare products in Pekanbaru City, 4) e-WOM in Tiktokapplication has a positive and significant effect on Purchasing Decision ofScarlett Whitening skincare products in Pekanbaru City, 5) Brand Image has apositive and significant effect on Purchasing Decision of Scarlett Whiteningskincare products in Pekanbaru City, 6) Advertising in Tiktok application throughBrand Image has no significant effect on Purchasing Decision of ScarlettWhitening skincare products in Pekanbaru City.7) e-WOM in Tiktok applicationthrough Brand Image has a positive and significant effect on Purchasing Decisionof Scarlett Whitening skincare products in Pekanbaru City. Keywords : Advertising, Electronic Word of Mouth, Brand Image, PurchaseDecision

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