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Da’i Muda Pilihan (DMP) ANTV dalam Perspektif Dakwah Fatmawati Fatmawati
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 6, No 1 (2012): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v6i1.324

This paper attempts to unravel the involvement of media in orbit would be preachers and da'iah as a television program. The position of television as a medium to be very important in clarifying the boundaries of da'iah professionalism because a preacher or items related to the assessment standards applied by the media as an organizer of the contest. In addition, this paper also presents the phenomenon of young preachers that the selection program is a form of positive cooperation between the Islamic syi'ar the media so that the message of Islam can exist in the development of information and communication technology is rapidly increasing.

PARADIGMA BARU MENGEMAS DAKWAH MELALUI MEDIA TELEVISI DI ERA GLOBALISASI Fatmawati Fatmawati
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 3 No 2 (2009)
Publisher : Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri

In this global era, daâ€™wah through television has an important role in human development, especially akhlaq,moral, and character development. At present, television should deliver daâ€™wah programs with a new paradigm adopting 5basic elements: 1) as the centre of information for all social classes; 2) as a media of education and instruction, whichparticipate in socializing religious values so that it can promote the birth of intellectual and religious Muslim society (khoiruummah); 3) daâ€™wah package with direct or indirect interactive methods with daâ€™i or daâ€™iyah can give a fast and appropriatesolution to the society; 4) the existence of actual and creative daâ€™wah programs on TV can balance the uneducativeprograms, especially foreign cultures which come into society without any boundaries; 5) television can be a means ofeconomic and social development among Muslims through producing marketable daâ€™wah programs, such as talk show,religious drama program (sinetron), Islamic movies, etc. and this can be the source of financial funding for Islamic preaching.

Observing HTI’s Da’wah Movement Following Perppu Number 2 of 2017 Concerning Community Organizations Fatmawati Fatmawati; Kalsum Minangsih; Siti Mahmudah Noorhayati
ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin Vol. 20 No. 1 (2019)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/esensia.v20i1.1839

This research was based on an academic concern regarding the dissolution of Hizbut Tahrir Indonesia (HTI) on July 19, 2017 through Perppu (Enactment of Government Regulation in Lieu of Law) Number 2 of 2017 concerning Community Organizations. This Perppu has changed the map of the HTI’s da'wah and political movements which were previously massive and dominant in various media and became silent at once. Previously known as the 411, the 212, and the 505 Muslim Movements which were led HTI people, then after the HTI dissolution, this organization seemed to be in suspended animation and vanished without a trace. Even HTI’s preaching movements on various online media under the organization’s guidance have been difficult to find. Based on this concern, the formulation of the problem in this study is as follows: first, what is the doctrine and anatomy of the HTI movement? Second, how was the HTI da’wah movement since the New Order until the issuance of Perrpu Number 2 of 2017? Third, what strategies are used by Hizbut Tahrir after the enactment of Perppu Number 2 of 2017? Fourth, what Counter Narrative reveals the HTI’s inconsistencies after the enactment of Perppu Number 2 of 2017 concerning Community Organizations? These questions will be answered qualitatively through descriptive explanation of the object being studied as behavior and an event with the main location in Indonesia with its information from actors and documents scattered in the electronic and print media, so that the data source is mostly literature and does not rule out the possible date from informants. In conclusion, the HTI movement as a da'wah and political organization will continue to exist despite being banned institutionally. Based on observation and discussion with several community leaders, HTI is continues recruiting new members, especially on public campuses which have become its hub, even though it is done with silent operations. In addition, national political contestation ahead of the 2019 presidential election is also very vulnerable to being ridden by HTI, either by continuing to spread propaganda or raise the issues of government failure in alleviating poverty, securing domestic assets, and the rule of law.

PERAN STRATEGIS KEMENTERIAN SOSIAL BAGI PENGUATAN PROGRAM BANTUAN PANGAN NON-TUNAI PASCA COVID-19 Fatmawati Fatmawati; Ade Sofyan Mulazid
EMPATI: Jurnal Ilmu Kesejahteraan Sosial Vol 13, No 1 (2024): Empati Edisi Juni 2024
Publisher : Social Welfare Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/empati.v13i1.38166

Abstract. This research aims to evaluate the implementation of the post-COVID-19 non-cash food assistance (BPNT) policy and analyze whether the distribution process carried out by the Ministry of Social Affairs is running according to procedures. Apart from that, the inhibiting and supporting factors for the BPNT distribution process were also analyzed. This research uses qualitative descriptive. Research informants consisted of bureaucrats, policy makers and beneficiary communities. The research results show that the government through the Ministry of Social Affairs has a strategic role in dealing with social problems, including the family hope program, financial support, direct financial support to village treasuries, social support to fulfil basic needs in the Jabodetabek area, pre-employment cards, basic food cards, and electricity subsidies. Policy implementers fail to comply with policy standards and objectives by intentionally violating procedures that benefit certain individuals for personal gain. The obstacles to this program are that policy implementation does not run smoothly, because several names of beneficiaries are not included in the Integrated Social Welfare Data (DTKS), incorrect redistribution of benefits, and inappropriate benefits and use of aid. funds are inaccurate. not used to buy necessities. This program is supported by strict monitoring and evaluation by the government so that it can minimize problems in the beneficiary communities. The theoretical implications of this research will contribute to the development of literature to examine the strategic role of the Ministry of Social Affairs and the implementation of the BPNT program to explain preventive and supportive factors after COVID-19. In practice, it can also provide consideration to the Ministry of Social Affairs, especially the Director General of Social Protection and Security when preparing a strategy for implementing the BPNT program.Keywords: Strategic Role, Food Assistance, Economic Recovery, COVID-19 Pandemic. Abstrak. Penelitian ini bertujuan untuk mengevaluasi implementasi kebijakan bantuan pangan non-tunai (BPNT) pasca COVID-19 dan menganalisis proses penyaluran yang dilakukan Kementerian Sosial apakah berjalan sesuai prosedur. Selain itu juga dianalisis faktor penghambat dan pendukung proses penyaluran BPNT. Penelitian ini, menggunakan deskriptif kualitatif. Informan penelitian ini terdiri dari birokrat, pengambil kebijakan, dan masyarakat penerima manfaat. Hasil penelitian menunjukkan bahwa pemerintah melalui Kementerian Sosial mempunyai peran strategis dalam menangani permasalahan sosial antara lain program keluarga harapan, dukungan dana, dukungan keuangan langsung ke kas desa, dukungan sosial pemenuhan kebutuhan dasar di wilayah Jabodetabek, kartu prakerja, kartu sembako, dan subsidi listrik. Pelaksana kebijakan gagal mematuhi standar dan tujuan kebijakan dengan sengaja melanggar prosedur yang menguntungkan individu tertentu demi keuntungan pribadi. Hambatan program ini adalah implementasi kebijakan tidak berjalan lancar, karena beberapa nama penerima manfaat tidak terdapat dalam Data Terpadu Kesejahteraan Sosial (DTKS), redistribusi manfaat yang tidak tepat, dan manfaat serta penggunaan bantuan yang tidak tepat. dana tidak akurat. tidak digunakan membeli kebutuhan pokok. Program tersebut didukung dengan monitoring dan evaluasi yang ketat oleh pemerintah sehingga dapat meminimalisir permasalahan masyarakat penerima manfaat. Implikasi penelitian ini secara teoritis akan memberikan kontribusi terhadap pengembangan literatur untuk mengkaji peran strategis Kementerian Sosial dan pelaksanaan program BPNT untuk menjelaskan faktor preventif dan supportif pasca COVID-19. Dalam praktiknya juga bisa memberikan pertimbangan kepada Kementerian Sosial, khususnya Dirjen Perlindungan dan Jaminan Sosial ketika menyiapkan strategi implementasi program BPNT.Kata Kunci: Peran Strategis, Bantuan Pangan, Pemulihan Ekonomi, Pandemi COVID-19.

Strategi Promosi Pembiayaan Murabahah Bank Syariah di Indonesia M. Miftahur Rahmat Isnaini; Siti Sofiah Rahmawati; Muhamad Zen; Fatmawati Fatmawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.889

Murabahah Finance is one of the sharia bank financing products that is in great demand by customers because Murabahah adheres to the principle of buying and selling which is not too risky. Sharia banks are expected to increase public confidence in Murabahah products. To build this trust, a promotional strategy is needed. The method used in this research is a literature study, by collecting data from various sources such as academic journals, books and research reports related to murabahah. The results of the analysis show that the promotion strategy for murabahah financing of Islamic banks in Indonesia can be divided into several aspects, including direct marketing, marketing through mass media and online, as well as partnerships with other financial institutions, Sharia Banks in Indonesia and promotional strategies. Promotional strategies play an important role in marketing Islamic bank murabahah financing in Indonesia. By implementing appropriate promotional strategies, Islamic banks can increase public awareness, expand market share, and gain a competitive advantage in the Islamic banking industry.

REKONSTRUKSI PERSONAL BRANDING DAN TRUST MARKETING DALAM DAKWAH DIGITAL: ANALISIS LITERATUR TERHADAP PENGUATAN EKONOMI UMAT Tegar Efrizal; Muhamad Zen; Fatmawati Fatmawati
Journal of Da'wah Vol. 5 No. 1 (2026): Juni
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/jd.v5i1.6832

Transformasi teknologi digital telah mengubah praktik dakwah Islam dari model konvensional menjadi ekosistem media digital yang semakin kompetitif. Penelitian ini bertujuan untuk menganalisis rekonstruksi personal branding dan trust marketing dalam dakwah digital serta kontribusinya terhadap penguatan ekonomi umat. Menggunakan pendekatan kualitatif dengan desain conceptual paper berbasis literature review, data dianalisis menggunakan teknik thematic analysis. Hasil kajian menunjukkan bahwa personal branding dibangun melalui tiga dimensi utama, yaitu otentisitas, konsistensi, dan visibilitas, yang membentuk kredibilitas da’i di ruang digital. Kredibilitas tersebut dikonsolidasikan melalui trust marketing menjadi kepercayaan yang stabil dan berbasis nilai. Integrasi keduanya menghasilkan alur relasional yang sistematis, dari pembentukan persepsi hingga engagement audiens yang berpotensi mendorong tindakan ekonomi. Kepercayaan yang terbangun berpotensi mendorong penguatan ekonomi umat melalui 4 mekanisme, yakni filantropi digital, penguatan ekonomi halal, pembentukan komunitas ekonomi berbasis kepercayaan, dan peningkatan literasi ekonomi Islam. Penelitian ini menghasilkan model integratif proposisional yang menghubungkan personal branding, trust marketing, dan potensi dampak ekonomi umat dalam satu kerangka analisis konseptual yang memerlukan validasi empiris lebih lanjut.

Islamic Value Proposition Program Wakaf Digital Terhadap Kepuasan Wakif BWI Dalam Perspektif Pemberdayaan Ekonomi Umat Ummi Sa'adah; Muhamad Zen; Fatmawati Fatmawati
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/5anjt229

Penelitian ini bertujuan menganalisis value proposition program wakaf digital BWI terhadap kepuasan wakif dalam perspektif pemberdayaan ekonomi umat menggunakan kerangka Value Proposition Canvas (VPC) yang dikembangkan oleh Osterwalder et al. (2014) yang meliputi dimensi customer jobs, pains, gains, products & services, pain relievers, dan gain creators. Metode yang digunakan adalah studi literatur (library research) dengan pendekatan deskriptif kualitatif melalui analisis dokumen terhadap program-program digital BWI. Hasil penelitian menunjukkan bahwa program wakaf digital BWI seperti platform Satu Wakaf Indonesia, layanan e-AIW (Akta Ikrar Wakaf digital), dan instrumen Cash Waqf Linked Sukuk (CWLS) telah mampu menjawab kebutuhan fungsional, sosial, dan emosional wakif. Proposisi nilai yang kuat berupa kemudahan akses, transparansi pengelolaan, dan dampak sosial yang terukur berpotensi meningkatkan kepuasan wakif sekaligus memperluas partisipasi umat dalam pemberdayaan ekonomi berbasis wakaf produktif. Penelitian ini menyimpulkan bahwa penyelarasan antara value proposition digital BWI dengan profil wakif merupakan kunci utama dalam mendorong pertumbuhan filantropi Islam yang berkelanjutan. Penelitian ini merekomendasikan penguatan literasi digital wakaf, pengembangan fitur personalisasi layanan, dan peningkatan akuntabilitas publik sebagai strategi memperkuat value proposition BWI. Kebaruan penelitian ini terletak pada penerapan kerangka Value Proposition Canvas dalam konteks wakaf digital BWI yang masih jarang dikaji, sehingga memberikan perspektif manajemen pemasaran modern terhadap studi filantropi Islam.

Strategi Positioning Sertifikasi Khatib sebagai Instrumen Standardisasi Dakwah Moderat dan Penguatan Ekonomi Umat: Studi pada Lembaga Dakwah Pengurus Besar Nahdlatul Ulama (LD PBNU) Fitrah Amaliah Hasibuan; Muhamad Zen; Fatmawati Fatmawati
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 6 No. 1 (2026): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/nzxzh495

Penelitian ini mengkaji strategi positioning kelembagaan yang dibangun Lembaga Dakwah Pengurus Besar Nahdlatul Ulama (LD PBNU) melalui program standardisasi dan sertifikasi khatib, serta menelaah relevansinya bagi penguatan dakwah moderat dan ekonomi umat. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kepustakaan yang dilengkapi analisis dokumen atas publikasi program, pemberitaan, dan literatur ilmiah terkait. Data dianalisis dengan analisis isi menggunakan kerangka teori positioning, yang dioperasionalkan ke dalam empat dimensi, yaitu segmen sasaran, titik kesamaan, titik pembeda, dan bukti pendukung. Hasil analisis menunjukkan bahwa LD PBNU memosisikan diri bukan sebagai pemberi izin berkhutbah, melainkan sebagai pembina kompetensi yang bertumpu pada tradisi keilmuan pesantren dan manhaj Ahlussunnah wal Jama’ah. Titik pembeda tersebut memisahkannya dari sertifikasi yang berbasis otoritas administratif negara maupun otoritas fatwa, sekaligus meredam kekhawatiran publik terhadap kontrol politik atas mimbar. Adapun keterkaitan sertifikasi dengan penguatan ekonomi umat diposisikan sebagai proposisi teoretis dan bukan temuan empiris: sertifikasi berpotensi menautkan legitimasi kompetensi dengan kepercayaan publik, peluang penugasan, dan penataan honorarium, namun rantai tersebut masih memerlukan pengujian lapangan. Penelitian ini menyimpulkan bahwa sertifikasi khatib berfungsi ganda, yakni sebagai pengendali mutu dakwah sekaligus penanda posisi kelembagaan, dengan tantangan utama berupa resistensi sosial, keterbatasan sumber daya, dan persepsi komersialisasi dakwah.

Efektivitas Program Promosi Produk Halal dalam Pemberdayaan Ekonomi Umat: Studi Kasus Kampanye Dakwah Digital M Gustar Umam; Muhamad Zen; Fatmawati Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Strategic Role of Halal Products in Empowering the Muslim Economy Halal products play a strategic role in empowering the Muslim economy, especially in Muslim-majority countries like Indonesia. This article aims to analyze the effectiveness of promoting halal products through digital da'wah approaches, branding strategies, and halal regulations in driving the growth of the halal industry and empowering the Muslim economy. The use of social media as a means of digital da'wah has proven effective in raising public awareness about the importance of consuming halal products. Halal branding strategies that leverage certification, Islamic imagery, and sharia-compliant marketing communication have successfully built consumer loyalty and increased product competitiveness in the global market. Furthermore, the implementation of halal regulations—particularly Indonesia's Halal Product Assurance Law provides a strong legal foundation for the development of the halal industry. Case studies from halal cosmetic brand Wardah and several MSMEs show that digital transformation accelerates market penetration and operational efficiency in halal businesses. This article concludes that the integration of digital da'wah campaigns, branding strategies, supportive regulations, and digitalization of the halal industry significantly contributes to the growth of sharia-compliant businesses and the economic well-being of the Muslim community. Recommendations are offered to industry players, policymakers, and the public to strengthen the halal ecosystem through continuous collaboration and innovation.

Promosi Dakwah Badan Wakaf Indonesia dalam Mendistribusikan Produk Filantropi Islami untuk Pemberdayaan Ekonomi Umat Yoga Agus Yulianto; Muhamad Zen; Fatmawati Fatmawati
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study examines the role of the Indonesian Waqf Board (BWI) in promoting Islamic philanthropic da’wah, particularly through the distribution of waqf as a strategy for empowering the Muslim community’s economy in Indonesia. Waqf, as one of the core instruments of Islamic philanthropy, has substantial potential to reduce social inequality and improve community welfare. However, low public literacy about waqf, the lack of professionalism among waqf managers (nazhir), and limited use of digital technology remain key challenges. Using a qualitative approach through literature studies, observation, and document analysis, the study finds that BWI has implemented a transformative da’wah strategy by optimizing cross-sector collaboration, digital technology utilization, and community education. The results reveal that BWI's collaboration with Islamic financial institutions, government ministries, and civil society organizations has enhanced public engagement and the distribution of cash waqf, productive waqf, and waqf-based MSME programs. Moreover, the use of social media, mobile applications, and the waqf information system has expanded outreach and improved management transparency. This study concludes that the integration of da’wah, technology, and collaboration is essential in strengthening waqf as a viable tool for Islamic economic development. Moving forward, regulatory reform, comprehensive digitalization, and local community empowerment must become strategic priorities to sustain the national Islamic philanthropic ecosystem.

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