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STRATEGI KOMUNIKASI GERAKAN MUKENA BERSIH (GMB) DALAM REKRUTMEN RELAWAN Fatmawati Fatmawati
Al-Tsiqoh : Jurnal Ekonomi dan Dakwah Islam Vol 5 No 2 (2020): Dakwah Islam dan Komunikasi
Publisher : Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/altsiq.v5i2.829

Abstract

Gerakan Mukena Bersih (GMB) adalah salah satu program yang bersifat nirlaba dan berbasis relawan. Penelitian ini bertujuan untuk mengetahui bagaimana perumusan strategi komunikasi, pelaksanaan strategi komunikasi dan evaluasi dalam rekrutmen relawan. Penelitian ini menggunakan pendekatan kualitatif deksriptif dengan paradigma konstruktivisme. Strategi komunikasi yang digunakan terdiri dari perumusan strategi komunikasi, pelaksanaan strategi komunikasi, dan evaluasi strategi komunikasi. Hasil penelitian menemukan strategi komunikasi dalam rekrutmen relawan. Metode strategi komunikasi menggunakan dua tahapan utama, organisasi dan publik.Tahapan organisasi terdiri dari analisis dan riset, perumusan kebijakan, perencanaan program pelaksanaan dan kegiatan komunikasi. Sedangkan tahapanpublik terdiri dari feedback danevaluasi.
Efek Tayangan Indo Beauty Vlogger di Situs Youtube Terhadap Perilaku Imitasi Mahasiswi Anisa Lestari; Fatmawati Fatmawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 3 No 2 (2021): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.637 KB) | DOI: 10.47467/reslaj.v3i2.335

Abstract

Beauty Vlog is one content that is being watched by many Indonesian women on the YouTube site. From year to year the number of Beauty Vloggers from Indonesia is increasing, even giving birth to a community called Indo Beauty Vlogger with viewers who have reached 300 million views. This study aims to determine how the effect of the Indo Beauty Vlogger show on imitation behavior and how big the effect is among KPI female students of UIN Syarif Hidayatullah Jakarta. This study uses a positivistic or classical paradigm with a quantitative approach. The method used is a survey method. The sampling technique used in this study was purposive sampling with 172 respondents. The theory used is Albert Bandura's Social Learning Theory. The results of this study are Ha accepted, which means that cognitive, affective, and behavioral effects can influence imitation behavior among female students. Partially, cognitive, affective, and behavioral effects have a significant influence on student imitation behavior. Then by looking at the R Square value of 0.606 which means that cognitive effects, affective effects, and behavioral effects affect the imitation behavior of female students by 60%. Meanwhile, the remaining 40% is influenced by other variables outside the model used in this study.
JIHAD PENISTA AGAMA JIHAD NKRI; Analisa Teori Hegemoni Antonio Gramsci terhadap Fenomena Dakwah Radikal di Media Online Fatmawati Fatmawati; Kalsum Minangsih; Siti Mahmudah Noorhayati
Islam Futura Vol 17, No 2 (2018): Jurnal Ilmiah Islam Futura
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jiif.v17i2.2748

Abstract

This article will explore new trends of Islamic radicalism dakwah trough Jihad against penista agama (Ahok) as part of jihad NKRI. Trend of radical dakwah in online viral media is interesting researched, regardless of the importance of the election, or Khilafah and NKRI bersyariah on the other side. The purpose of this research is to know the trend of radical dakwah in online viral media by calling jihad against penista agama as part of jihad NKRI and how the implication of this dakwah. Questions from this study will be studied using the theory of domination of interests (hegemony), given the war of position of the radicals is to seize the hegemony of society through viral online media. In the conclusion, the use of the term Jihad against penista agama, as well as political branding that radical groups maintain the integrity of the NKRI is a hegemonic form to defeat the moderate, tolerant, and plural cultural power of Muslims. Those with the intellectual actors behind them, realizing that in order to gain legitimacy the religious power must collaborate with the MUI (fatwa institution), then play social media to invite all to participate and counter discourse. After that, share with interested politicians to advocate on the idea he was proposing. Finally, they use symbolic slogans of Islam to bring Muslims to the struggle that they do.
Da’i Muda Pilihan (DMP) ANTV dalam Perspektif Dakwah Fatmawati Fatmawati
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 6, No 1 (2012): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v6i1.324

Abstract

This paper attempts to unravel the involvement of media in orbit would be preachers and da'iah as a television program. The position of television as a medium to be very important in clarifying the boundaries of da'iah professionalism because a preacher or items related to the assessment standards applied by the media as an organizer of the contest. In addition, this paper also presents the phenomenon of young preachers that the selection program is a form of positive cooperation between the Islamic syi'ar the media so that the message of Islam can exist in the development of information and communication technology is rapidly increasing.
Strategi Marketing Public Relations Butik Zaskia Sungkar Dalam Memasarkan Busana Muslim Desty Aryani; Fatmawati Fatmawati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 3 No 2 (2021): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.239 KB) | DOI: 10.47467/alkharaj.v3i2.334

Abstract

This study aims to determine the marketing strategy of public relations Zaskia Sungkar Boutique in marketing Muslim clothing and what social media are used, as well as the advantages and disadvantages in marketing Muslim clothing. The paradigm used in this study is the constructivism paradigm. This study uses a descriptive qualitative approach through interviews, observation and documentation. The results of the study showed that the strategy used by Zaskia Sungkar Boutique in marketing Muslim clothing, namely: pull, push and pass strategies from Thomas L. Harris. This pull strategy prioritizes promotion on social media, and organizes events. This push strategy publishes Zaskia Sungkar's products on social media, e-commerce, and endorsement through public figures. This pass strategy rewards loyal customers by paying attention to the content that will be posted, and maintaining the appearance of Muslim fashion products according to Islamic law.
PARADIGMA BARU MENGEMAS DAKWAH MELALUI MEDIA TELEVISI DI ERA GLOBALISASI Fatmawati Fatmawati
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 3 No 2 (2009)
Publisher : Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.822 KB) | DOI: 10.24090/komunika.v3i2.121

Abstract

In this global era, da’wah through television has an important role in human development, especially akhlaq,moral, and character development. At present, television should deliver da’wah programs with a new paradigm adopting 5basic elements: 1) as the centre of information for all social classes; 2) as a media of education and instruction, whichparticipate in socializing religious values so that it can promote the birth of intellectual and religious Muslim society (khoiruummah); 3) da’wah package with direct or indirect interactive methods with da’i or da’iyah can give a fast and appropriatesolution to the society; 4) the existence of actual and creative da’wah programs on TV can balance the uneducativeprograms, especially foreign cultures which come into society without any boundaries; 5) television can be a means ofeconomic and social development among Muslims through producing marketable da’wah programs, such as talk show,religious drama program (sinetron), Islamic movies, etc. and this can be the source of financial funding for Islamic preaching.
PARADIGMA BARU MENGEMAS DAKWAH MELALUI MEDIA TELEVISI DI ERA GLOBALISASI Fatmawati Fatmawati
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 4 No 2 (2010)
Publisher : Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2128.018 KB) | DOI: 10.24090/komunika.v4i2.163

Abstract

Propagation through the medium of television in this era of globalization has an important role in development,particularly in the development of character, morals and character. Television media should repacking propagandaprogram with a new paradigm which adopted the five basic elements: First, as an information center for all levels of society.Second, as a medium of education and teaching and socializing role of religious values, thus encouraging the birth of theknowledgeable Muslim. Third, mission packaged with an interactive method to provide quick and precise solutions to thecommunity. Fourth, as a counterweight events that are less educate, especially programs that embody foreign culture dueto globalization. Fifth, the television can become the economic and social development of Islamic society by creating amarketable da'wah programs such as talk shows, soap operas religious.
Analisis Semiotika Makna Pernikahan Beda Agama Pada Film Bajirao Mastani Syifa Fauziah Syukur; fatmawati fatmawati
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 12 No 2 (2018)
Publisher : Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1182.598 KB) | DOI: 10.24090/komunika.v12i2.1341

Abstract

Bajirao Mastani is a colossal film with an Indian background that explains the issue. This film is important and interesting to investigate because this film legalize the marriage of different religions, this certainly makes the researchers worried later Muslims will be affected after watching the movie because the message is contrary to the teachings of Islam. Based on the abo ve context, the purpose of this study is to answer the question of how the meaning of religious denominational marriage in a denotative, connotative and mythic way in Bajirao Mastani film by Sanjay Leela Bhansali. The theory used is the semiotics of Roland Barthes which is known by the theory of Two-Stage Signification (Two Order of Signification). This research uses qualitative descriptive method, with Barthes semiotic approach. The meaning of different religious marriages in the film Bajirao Mastani among them is a different religious marriage between Islam and Hinduism is prohibited (haram) by the scholars this is contained in the Fatwa Majelis Ulama Indonesia (MUI). Thus, the essence of marriage that aims to create happiness in married life will turn into a complicated marriage and many contradictions.
Analisis Produksi Program Berita Indonesia Morning Show di News and Entertainment Television Fatmawati Fatmawati; Kemal Aqwam Maulana
Profetik: Jurnal Komunikasi Vol 11, No 2 (2018)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v11i2.1423

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pelaksanaan produksi, proses produksi dan analisis produksi program berita Indonesia Morning Show di NET.TV. Metodologi dalam penelitian ini menggunakan pendekatan kualitatif deskriptif dengan menggunakan paradigma positifis. Data diperoleh melalui proses observasi dengan melakukan proses magang, wawancara baik terstruktur maupun tidak terstruktur dan studi dokumentasi. Dengan menggunankan Teori Hirarki Pengaruh yang diperkenalkan oleh Pamela J. Shoemaker dan Stephen D. Reese, maka penulis akan meneliti apakah ada tekanan dari level rutinitas media terhadap program berita Indonesia Morning Show yang ditinjau dari tiga unsur, yakni : Audiens (Consumers), Organisasi Media (Processor), dan Sumber Berita (Suppliers). Setelah melakukan penelitian Indonesia Morning Show dalam memproduksi programnya melalui tiga tahap, yakni : Pra-produksi, Produksi dan Pasca-produksi. Dilihat dari teori hirarki pengaruh level media rutin dalam proses produksi program berita Indonesia Morning Show di pengaruhi 3 unsur, yaitu : Audiens, Organisasi Media dan Sumber Berita. Dan pengemasan berita yang biasannya menggunakan format 5w+1H tim redaksi Indonesia Morning Show merubahnnya menjadi format S-P-O-K guna mendapatkan kesan berita yang mudah untuk diterima oleh audiens di pagi hari.Kata Kunci: Analisis Produksi, Teori Hirarki Pengaruh, Audiens, Organisasi Media, Sumber Berita.  This study aims to find out how the implementation of production, production process and production analysis of Indonesia Morning Show news program on NET.TV. The methodology in this research uses descriptive qualitative approach using positivist paradigm. Data obtained through the process of observation by apprenticeship process, structured and unstructured interviews and documentation studies. Using the Influence Hierarchy Theory introduced by Pamela J. Shoemaker and Stephen D. Reese, the authors will examine whether there is any pressure from the level of media routines on the Indonesia Morning Show news program in terms of three elements: Audiences (Consumers), Media Organizations (Processor), and Source news (Suppliers). After conducting research, Indonesia Morning Show in producing the program through three stages, namely: Pre-production, Production and Post-production. Judging from hierarchical theory, the influence of routine media level in the production process of Indonesian Morning Show news program influenced 3 elements, namely: Audience, Media Organization and News Sources. And the news packaging that usually uses the 5w + 1H format of the Indonesia Morning Show editorial team transforms it into S-P-O-K format to get an easy news impression to be received by an audience in the morning. Keywords: Production Analysis, Hierarchy Theory of Influence, Audience, Media Organization, Source of News.
Manajemen Dakwah Program Kisah Menawan Sang Teladan di Radio Rodja 75,6 AM Bogor Muhammad Samih Rozin; Fatmawati Fatmawati
Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Vol 10 No 1 (2018): September 2018
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.477 KB) | DOI: 10.30739/darussalam.v10i1.274

Abstract

The development of today's communications media has enabled people around the world to communicate with each other. This study aims to find out how the pre-production process of the Captivating Story of the Exemplary Program, how the process of implementing the production of the Captivating Story of the Exemplary, and how the evaluation process in the Program Story of the Model in Radio Rodja. This research uses qualitative approach. The research method used by the author is descriptive analysis. Descriptive method aims to describe the systematic facts or characteristics of a particular population or field in a fact and accurate. In other words, this method analyzes and interprets the meaning of the data. In the program of the captivating story of the exemplar through several stages: pre production includes: ideas, format planning, broadcast materials, performers, program name, and time of broadcast. The production process includes: the implementation of broadcasting, production materials, production executors, and facilities and infrastructure. Post production is weekly evaluation and the whole team