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All Journal Ilmu Dakwah: Academic Journal for Homiletic Studies Reputation : Jurnal Hubungan Masyarakat
Aep Wahyudin
UIN Sunan Gunung Djati Bandung
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Episteme Dakwatologi Komunikasi: Menakar Komunikasi Islam dalam Epsitemologi Triangular Relationship Aep Wahyudin
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 6, No 2 (2012): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v6i2.335

Abstract

Building a paradigm on Islamic communication does not actually have to start from the scratch. Synthesis heavy foundation can be use the existing communication theories, but the more important for Muslim scholars is to create a new synthesis through meta-theories aspects which include epistemology, ontology and perspectives. Settling on the aspects of the value and ethics dimensions must be able to collaborate with monotheism and responsibilities hereafter. Islamic communication functions is to realize the meaning of the equation, thus there will be changes in attitude or behavior of the Muslim societies. While the ultimate goal of Islam is the point which stressed on the aspect communicant, not the communicator. In the aspect of social change and community development, communication tends to be positivistic and functionally oriented to the individual, instead the social system and sociocultural functions that are critical to stimulate social changes. Quality of communication regarding the values of truth, simplicity, kindness, honesty, integrity, fairness, validity of the message and sources, are the important aspect in the Islamic  communication. Therefore, in this perspective, communication is established to joint Islamic Triangular Relationship between "God, man and society".
Proses Rebranding Pada Lembaga Penyiaran Publik TVRI Muhammad Ibnu Razak; Yusuf Zaenal Abidin; Aep Wahyudin
Reputation: Jurnal Hubungan Masyarakat Vol 3 No 4 (2020): Reputation: Jurnal Ilmu Hubungan Masyarakat
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/reputation.v3i4.2117

Abstract

ABSTRAK Tujuan dari dilakukannya penelitian ini adalah untuk mengetahui proses rebranding dan manajemen penerapannya pada Lembaga Penyiaran Publik TVRI dilingkungan TVRI Jawa Barat. Penelitian ini menggunakan konsep POAC (Planning, Organizing, Actuating, Controlling) dan rebranding sebagai acuan penelitian. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif dan paradigma konstruktivisme. Hasil penelitian menunjukkan bahwa proses rebranding di LPP TVRI Jawa Barat, yaitu; (1) Perencanaan kegiatan rebranding di lingkungan TVRI Jawa Barat tidak memiliki perencanaan khusus karena terjadi miskomunikasi; (2) Pengorganisasian yang dilakukan dalam kegiatan rebranding di LPP TVRI Jabar adalah dengan membentuk tim rebranding khusus dan melakukan pengorganisian pengelolaan anggaran; (3) Pelaksanaan kegiatan rebranding di lingkungan TVRI Jabar dilakukan dengan melakukan sosialisasi, penggunaan atribut baru dan properti sesuai manual book, terakhir adalah dengan membuat desain untuk on air maupun off air sesuai super grafis; (4) Pengawasan dilakukan dengan pengawasan secara langsung, pengawasan pengelolaan dana, dan pengawasan dalam bentuk laporan (LPJ). Kata Kunci : Rebranding; Lembaga Penyiaran Publik; Fungsi Manajemen ABSTRACT The purpose of this research was to determine the process of rebranding and management of its implementation at the TVRI Public Broadcasting Institute in the TVRI West Java environment. This study uses the concept of POAC (Planning, Organizing, Actuating, Controlling) and rebranding as a research reference. This research uses a case study method with a qualitative approach and a constructivist paradigm. The results showed that the rebranding process at LPP TVRI West Java, namely; (1) Planning for rebranding activities in TVRI West Java does not have a special plan due to miscommunication; (2) Organizing the rebranding activities at LPP TVRI West Java was to form a special rebranding team and organize budget management; (3) The implementation of rebranding activities in the West Java TVRI environment is carried out by conducting socialization, using new attributes and properties according to the manual book, the last is by making designs for on air and off air according to super graphics; (4) Supervision is carried out under direct supervision, supervision of fund management, and supervision in the form of reports (LPJ). Keywords: Rebranding; Public Broadcasting Institution; Management Functions
Co-Authors Abidin, Yusuf Zaenal Muhammad Ibnu Razak