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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) prosiding seminar nasional Business Management Research
Christina Sri Ratnaningsih
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Inovasi dan Daya Saing UMKM di Era New Normal: dari Triple Helix Model ke Quadruple Helix Model Umu Khouroh; Christina Sri Ratnaningsih; Bayu Rahayudi
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6718

Abstract

The role of MSMEs in the economic development of a country has important implications for increasing income, reducing unemployment, alleviating poverty and economic growth. The Covid-19 pandemic has had a negative impact and threatened the survival of MSMEs. This study aims to analyze the dynamics of the triple helix model by examining the role of each helix: universities, companies, and governments to help MSMEs rise from adversity. This study identifies behavioral profiles in terms of the performance of the triple helix model from the perspective of MSMEs and recognizes key factors for innovation success and competitiveness. The survey involved 134 MSMEs. The analysis method uses SEM-PLS with WarpPLS07. The results of the study indicate that there is a positive influence between the synergy of the government and academia in increasing the innovation and competitiveness of MSMEs. Innovation is able to become a mediator for the synergy of the government and academia in increasing the competitiveness of MSMEs. MSMEs need to be more active and proactive, the role of the government and academics still needs to be improved and coupled with the optimal role of other helixes, especially the community as a strategy to survive and thrive in the Covid-19 pandemic situation.
Optimalisasi Triple Helix Dalam Meningkatkan Inovasi dan Daya Saing UMKM di Era New Normal Umu Khouroh; Christina Sri Ratnaningsih; Bayu Rahayudi
PROSEDING 2021: PROSIDING FAKULTAS EKONOMI
Publisher : PROSIDING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.055 KB)

Abstract

Peran UMKM dalam pembangunan ekonomi suatu negara membawa implikasi penting bagi peningkatan pendapatan, pengurangan pengangguran, pengentasan kemiskinan dan pertumbuhan ekonomi. Pandemi Covid-19 telah memberikan dampak buruk dan mengancam kelangsungan hidup UMKM. Penelitian ini bertujuan untuk menganalisis dinamika model triple helix dengan mengkaji peran masing-masing helix: universitas, perusahaan, dan pemerintah untuk membantu UMKM bangkit dari keterpurukan. Penelitian ini mengidentifikasi profil perilaku dalam hal kinerja model triple helix dari perspektif UMKM dan mengenali faktor kunci bagai kesuksesan inovasi dan daya saing. Survei yang dilakukan melibatkan 134 UMKM. Metode analisis menggunakan SEM-PLS dengan WarpPLS07. Hasil penelitian menunjukkan adanya pengaruh positif antara sinergi pemerintah dan akademisi dalam meningkatkan inovasi dan daya saing UMKM. Inovasi mampu menjadi mediator bagi sinergi pemerintah dan akademisi dalam meningkatkan daya saing UMKM. UMKM perlu bersikap lebih aktif dan proaktif, peran pemerintah dan akademisi masih perlu ditingkatkan serta dibarengi peran optimal helix lainnya terutama komunitas dan media sebagai salah satu strategi untuk bertahan dan berkembang dalam situasi pandemic Covid-19. Kata Kunci: Triple Helix, Inovasi, Daya Saing
The Strength of OVO Digital Wallet on Effect of Online Sales toward Purchasing Decisions Alief Yudha Kurniawan; Pudjo Sugito; Christina Sri Ratnaningsih
Business Management Research Vol 1, No 2 (2022)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i2.6904

Abstract

This study aims to analyze the strength of effect online sales on purchasing decisions, analyze the effect of online sales on the OVO digital wallet, analyze the effect of the OVO digital wallet on purchasing decisions, analyze the mediating function of the OVO digital wallet on the effect of online sales on purchasing decisions. The sampling technique used accidental sampling technique with e-questionare as the main data collection tool. Based on the primary data from 60 respondents who were collected and analyzed using Smart Partial Least Square (PLS) data processing program, it was revealed that online sales significantly effect the purchasing decision, and it was also revealed that ovo digital wallet significantly mediates the interrelationship. Therefore, the results of this study provide important information for business entities as well as for other researchers who will conduct further research related to purchasing decisions. Also, the results of this research can certainly be generalized, whenever, of course, other research is needed with different objects and populations.
Co-Authors Alief Yudha Kurniawan Bayu Rahayudi Pudjo Sugito Umu Khouroh